00:00Many of the books that have been lost to mankind now, because not everything survives.
00:05Not because somebody comes and burns down those copies, but because the copies stop getting printed.
00:14The reasons behind extinction are not always dramatic or theatrical.
00:19Sometimes the reasons are as boring as lack of demand and publicity.
00:26Beautiful book, but nobody endorsed it.
00:29Nobody publicized it.
00:31Nobody put effort behind it.
00:33So the book got lost.
00:35Simple.
00:35You don't have to come up with a grand conspiracy theory.
00:41Do you get this?
