00:00McDonald's had the quarter pounder
00:02so A&W launched the third pounder
00:05it was bigger but it cost the same
00:07and they thought customers would obviously choose it
00:11but they did not
00:12And when they interviewed them and asked them why
00:15They said since four was bigger than three
00:18the quarter pounder was obviously bigger
00:21Meaning the customers were just bad at math
00:24resulting in the cancellation of the third pounder
