00:00As Jeeva has withdrawn the controversial ad after that massive row,
00:04the jewellery brand has said that it has deep respect for the Indian culture
00:07and the highest regard for Indian traditions.
00:10On the issue of a dog featuring in the ad,
00:13the company said it believes in celebrating these festivals with family
00:17and this time wanted to extend that love and celebration towards pets as well.
00:21The company has asserted that it did not intend to hurt anyone's sentiments.
00:26The brand also withdrew the ad from all media following the row.
00:29The row started with Kangana Ranaut targeting the ad,
00:33questioning Kriti's attire and asking why Araki was being tied in what she described as a bikini.
00:38Kriti Sanan hit back at her critics and trolls,
00:41arguing that the essence of festivals lies in their emotions and meaning,
00:46not in what a woman wears.
00:48Congress leader Rahul Gandhi backed the actor and slammed Kangana Ranaut.
00:51She hit back at him.
00:57Muslim Muslim people's life and progress,
01:00people who are trying to live in the midst of the ad,
01:02they try to live in the midst of the ad.
01:03This is not true.
01:05The question is not true.
01:06This is not true.
01:06The question is,
01:06it is not true.
01:23that the people who are creating confusion
01:28they are not bad for their thoughts.
01:32Your friends are the same.
01:34Your friends are the same.
01:36You are also the same.
01:37You are also the same.
01:38You are the same.
01:38You are the same.
01:39You are the same.
01:40You can tell someone,
02:10that is
02:13It is none of her business.
02:14First of all, I will tell you that Kangana ji don't need to tip on any other clothes.
02:21I always tell you that you need to do the clothes of clothes.
02:25And after that, the government has given the right to wear the clothes.
02:29Who are you saying that Krithi Sanan has worn or not?
02:33It is none of your business.
02:36Yes, this is around Krithi Sanan's Raakhi ad that has caused this massive row.
02:42And what exactly were the talking points? The outfit.
02:45Krithi Sanan's off-white bralette style blouse that drew a lot of criticism from critics,
02:51calling it inappropriate for the occasion of Raksha Bandhan.
02:55The inclusion of the dog in the ad where Krithi ties a Raakhi to her pet.
03:00The choice to include the dog also divided netizens on this very issue.
03:05The culture debate that has taken centre stage.
03:08Some of them accusing the brand of disrespecting Hindu traditions.
03:12Others asking would this be acceptable with other religions as well?
03:17So there you see these have been the biggest talking points around the ad.
03:21While the brand Jeeva that has now withdrawn the ad.
03:23But that continues to evoke several reactions across the internet over why Krithi chose the outfit that she did.
03:32Or why that particular outfit was chosen for the actor while she was tying Raakhi to her brother in the
03:38ad.
03:38And of course, why the inclusion of the dog?
03:41Why is it that she decided to tie Raakhi to the dog?
03:44But the bigger question, which critics are asking?
03:48Would this be acceptable and fine had this happened in any other religion?
03:53Now, Krithi Sanan has responded to what has happened.
03:58And also the response coming in of how there is deep respect for the Indian culture,
04:04having highest regard for our traditions, want to extend our love to pets as well,
04:08did not intend hurting the intentions or sentiments of anyone, is what Krithi Sanan has said.
04:15Also the statement coming in of how the ad has been withdrawn from all the sections out of respect.
04:22Now, I'd like to reiterate that this is a statement coming in from Jeeva,
04:26that is the jewelry maker whose ad it was and Krithi Sanan was featuring in it.
04:31Jeeva having said that they have deep respect for the Indian culture,
04:35have the highest regard for our traditions.
04:37They wanted to extend the love towards all the pets as well
04:40and did not intend hurting anyone's sentiments through this ad.
04:44However, Jeeva has also confirmed that the ad has been withdrawn from all media out of respect.
04:51So there you see how the controversy is getting bigger
04:54and the jewelry brand that has been forced to withdraw the ad,
04:57given the sort of reactions that came in.
04:59The internet on the other hand was divided.
05:01This also took a political twist after what Kangana Reynolds said,
05:05where she not just criticized the outfit that was worn by Krithi Sanan,
05:09but Rahul Gandhi coming to Krithi Sanan's defense to also say
05:12that why should a woman be told what she should or needs to wear.
05:18And that is where it got political.
05:20However, we've seen a divided internet on this very same,
05:24where some came in support of the ad to say that there was nothing wrong
05:28and this did not hurt anyone's sentiments per se,
05:30because this was only to also extend love towards pets.
05:35However, the other section that opposed what happened,
05:38not just criticizing Krithi Sanan's outfit or the choice of outfit in this particular ad,
05:44but also to say that the Rakhi was tied to the pet.
05:49How it is being perceived, we've seen both sides of the reactions that have come in so far.
05:55Netizens have been divided, but all of this has certainly led the brand to withdraw that particular ad.
06:01Let's take this to Sana Farzeen, also joining us on the broadcast.
06:05Sana, really to the sort of reactions this particular ad has evoked
06:09and also Jeeva having withdrawn the ad.
06:11But from their end, whether it is the brand or Krithi Sanan to say
06:15that the idea was never to hurt anyone's sentiments.
06:18A woman should not be told what she needs to wear.
06:21And if this was extended to a pet, it was out of love, not to hurt the tradition per se.
06:27Absolutely. Ever since the advertisement launched,
06:31everyone was talking about how it beautifully captures the essence of a pet
06:37and the relationship that one shares with their pet.
06:40This was the beauty of this ad where a woman who maybe considers a pet as her brother,
06:46as her family, is tying the Rakhi to her pet dog.
06:50And that is what the advertisement wanted to celebrate.
06:53And as Krithi Sanan even mentioned in her statement that she posted yesterday,
06:57that she too celebrates Rakhi with her sister and also her pet dog
07:02because the dog is as much as family.
07:05And this was the essence of this ad.
07:07But then the entire conversation changed towards what she was wearing in that advertisement.
07:13The outfit became much bigger than the theme of the advertisement,
07:18what the intention of the ad was.
07:20And suddenly the discussion was moved towards how one cannot wear certain kinds of outfit
07:27while celebrating their function.
07:28But obviously, as Krithi rightly mentioned,
07:31that a woman has the complete right to decide what they want to wear
07:36and how you shouldn't be judging a woman by their outfit.
07:39And the tradition and culture is in her heart.
07:42You cannot judge them by her neckline.
07:45Krithi's strong statement actually kind of gives voice to many other women
07:49who have the same opinion about being told what to wear.
07:54And this Jeeva's decision to withdraw the ad absolutely is disappointing for certain people.
08:01However, as a marketing professional, of course, they would know better on how to deal with the situation.
08:06But they also mentioned that the ad was basically about celebrating your relationship with your pet
08:14and kind of including them because they are as much as family as your family member.
08:19However, the entire conversation became about what she was wearing.
08:24And that is why they had to withdraw the ad to kind of mark a respect and just to avoid
08:28further controversies.
08:30But it is really sad about how the essence and theme of an advertisement just got twisted
08:37because of what the actor was wearing in that advertisement.
08:40And, I mean, Kangana also posted about it that you should not be wearing a bikini or an undergarment
08:48while tying Rakhi to your brother.
08:50These kind of conversations just add so much more negativity and sadness to this entire campaign.
08:56And not just the campaign, but the entire festival at the whole.
08:59And also women wrote, Krithi's strong statement rightly mentioned
09:03that it's high time we stop telling women what they should be doing and what they shouldn't.
09:07And also that tradition and culture is basically in her heart and not in her neckline.
09:13So you should stop judging.
09:15Oh yes, absolutely.
09:16I want to talk to her as gentlemen.
