00:00I also want to talk about sports rights because it's a big part of this investment.
00:06I put an example.
00:08I have a friend who subscribed Amazon Prime to see the NBA and he stayed.
00:12He said, well, I like the platform, I will stay.
00:15Do you think that sports rights has this potential of engagement people here in LATAM with NBA and with football?
00:24Oh, I mean, a thousand percent, yes.
00:26You know, sports are really unique in terms of, you know, the passion that fans have around their particular team
00:38or particular club.
00:41It's really unparalleled.
00:43And, you know, that level of fandom and I think loyalty amongst that audience is something that we highly value.
00:54We continue to look at every opportunity to invest in additional sports rights wherever it makes sense.
01:02It is competitive, obviously, but, you know, that is something that we will continue to look at and we will
01:09continue to add them, you know, where we can and where we think it makes sense.
01:12Yeah.
01:13Great.
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