00:00Great. So, it seems to me that the streaming industry has shifted its focus from subscriber growth to quality, to
00:09engagement.
00:10So, do you agree with that? And if you do, what strategy in LATAM do you have to continue making
00:18this engagement with the users?
00:21Yeah. Look, I think it's both. I think there is still plenty of opportunity for additional subscriber growth.
00:27You know, the PRIME membership program is still relatively new in Latin America.
00:35We are continuing to, you know, roll out even new features like the expansion of PRIME video subscriptions and TVOD
00:45here in Latin America.
00:46That's also relatively new. So, we still see a lot of headwind, I think, or headroom for additional subscriber growth.
00:55Engagement, though, is critically important.
00:58We do have some of our most highly engaged customers in places like Mexico, Brazil, Chile, Argentina.
01:06But we would love to deepen engagement even further.
01:10And we know that what deepens engagement the most is having really high-quality movie and series that people come
01:19in and they watch the next thing and they watch the next thing.
01:22And so, we're really just primarily focused on delivering the best possible selection to customers, making it easy to sign
01:30up, making it easy to find the next thing that you want to watch so that you want to stay
01:34with us.
01:35And so, I'm going to go with something that I want to do now.
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