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00:00You started out doing work here at São Paulo, working your way up from the youth academy to the professional level.
00:05Before we start talking about the phase and everything else, I wanted you to explain...
00:09How was that transition for you? You even brought in players who worked with you before to work with you now.
00:15How is this whole process going? Did you renew it last year as well?
00:19Well, it's a very happy process to have come here from the Olympic Center.
00:27And we reactivated the modality here together with the professional commission at the time,
00:35Lucas Piscinato and all the guys who came along from the Olympic Center.
00:38We started out doing some really great work here with the youth categories.
00:42We came with an under-15 team to be São Paulo's under-17 team at the time.
00:47And that's how we started winning the São Paulo state championships, helping in the development of these girls.
00:53As you mentioned, several are still on the team today, and others have gone out into the world and grown professionally as well.
01:01So it's a great source of pride to be part of this journey.
01:04I am personally very happy to have experienced this reactivation and to be experiencing this evolution year after year.
01:12year,
01:12This continuous improvement, which is what we use here as our work philosophy,
01:18We improve a little each year and have been on this path for almost eight years.
01:23Having progressed through the youth ranks and now in his fourth season with the professional team,
01:29It's a source of great pride.
01:33I feel very good to be part of this São Paulo story and I'm very happy that São Paulo is...
01:38In my story as well.
01:39So, there's only one round left to close out this phase of the Brasileirão.
01:43So, it's a very close race between São Paulo and Corinthians over there, bam, bam.
01:47And there's a lot of talk about Corinthians because of the investment they've always had.
01:51the first team that started to professionalize contracts
01:54What's the weight of that, right?
01:56To see São Paulo growing in this sport and to be in such fierce competition with such a big rival?
02:01Well, Corinthians, as you said, was a pioneering team in terms of investment and infrastructure.
02:10starting to fill the stadium, starting to have great athletes playing within their team.
02:17I think it's thanks to the work that was done there by everyone.
02:21And without a doubt, it was a team that maintains its dominance in women's football to this day.
02:30In the current scenario, we also have Palmeiras with very high investment.
02:35And we have to know how to deal with that and compete against the two largest investments in Latin America.
02:44being one of the rivals of these two teams.
02:46So, it's not a simple challenge, it's a very complex one.
02:51But, as I said, we're improving a little bit each year.
02:55So, in terms of structure, in terms of São Paulo's investment,
03:01The club envisions the growth of women's football in an organic, organized, and down-to-earth manner.
03:08which I believe is the best way, without doing anything crazy, with large investments,
03:13but that will eventually get lost.
03:17And this is being reflected in the results.
03:20In our first year, we managed to reach the top of the Brazilian teams and the final of the Paulista championship.
03:25In the second year, it was the first time that São Paulo reached the final of the Brazilian Championship.
03:28since its reactivation and securing its first spot in the Libertadores Cup.
03:32In the third year, the first national title,
03:36breaking Corinthians' hegemony,
03:38That in this decade they have not yet lost a national championship.
03:43So, we look at each year positively and we hope to make history this year.
03:48to have a new achievement, to take that next step,
03:51organically, but in a highly competitive way.
03:55And with quality, which is what we strive to do here at São Paulo.
03:59You just mentioned this issue with Palmeiras and Corinthians,
04:03who always clashes head-on, has the history of São Paulo from past seasons,
04:07What do you think you need to do differently now that it's so close, that it's growing so much?
04:12You also talked about this issue of organic growth,
04:15What do you think will be the differentiating factor?
04:17Well, this year was the first year that we started with all the fronts,
04:22that we consider important, well-filled, and staffed by qualified professionals.
04:27So, we started with a leaner coaching staff,
04:31And then, as time went on, we brought in a nutritionist,
04:34He brought in a physiologist, improved the GPS, improved the field structure, the training facilities.
04:42This year, we brought in a psychologist, which was the role that was missing.
04:46So we can fill out this team, this staff group, right?
04:50And naturally, when you do a good job with good professionals and good athletes,
04:55This is reflected in a good ranking in the Brazilian Championship, right?
05:02I truly believe that today we have the strength of the squad.
05:06And we have a lot of work to do to keep this team competitive and with few injuries, right?
05:15We have girls whose workload we are currently managing.
05:20but all have the possibility of returning to the decisive stages.
05:22So, I think that could be the deciding factor this year, in these confrontations.
05:27And the quarterfinals are going to be a tough challenge, right?
05:30We are prepared for that, to have the full or almost full cast.
05:35In order to make the best choices, they need tactical variations according to the opponent.
05:40and have options for the start and mid-game to keep the team's level very high.
05:49to be able to compete well and strive for victories.
05:53Speaking of investment, as you mentioned, there's all that issue,
05:57who has been paying close attention to the staff, has also been paying close attention, I think,
06:01For marketing purposes and for how they're portraying the girls, right?
06:04This week, São Paulo, for the first time in its history, launched an exclusive jersey.
06:08This had never happened before in women's football.
06:10He always wore the uniform, even the expensive men's uniform, with the same sponsorships.
06:14How do you see this movement, this symbolic way...?
06:18Speaking of symbolism, within the team and within this investment.
06:22What has São Paulo been doing?
06:23Perfect.
06:25Unless I'm mistaken, right?
06:26The first team to make the decision to create a jersey specifically for women's soccer, right?
06:33It's an official jersey, right?
06:34From the professional women's soccer team.
06:37It's a pioneering initiative, isn't it?
06:41A very important initiative, aimed at strengthening the sport within the club.
06:46And to show the importance that this sport has today in the national scene, right?
06:51We can't forget, as the name itself suggests, right?
06:55From the shirt campaign, right?
06:56We are lotuses, we are struggle.
06:58And women's football, it has been marked by struggle since its inception.
07:02And it will be like that for a long time yet, because he shakes up the structures.
07:08with paradigms, with cultural and historical issues, and with prejudice.
07:13So it's a fight that will be relentless, and we need to contribute as much as possible.
07:20to strengthen this fight.
07:23And the club is doing that, right?
07:24Launching this jersey is another important step in our evolution and strengthening.
07:30That's the type of sport within the club, right?
07:32I see this type of action as a milestone.
07:36And we certainly hope that this will also be reflected.
07:40In a move closer to the fans, right?
07:42In an approach to the public, because this wheel keeps turning with everyone.
07:48bringing your contribution, club, fans and media,
07:52There is a growing trend towards women's football becoming stronger and more structured.
07:58You mentioned this issue of bringing the fans closer, right?
08:02This game will also be played at Morumbi Stadium.
08:04There's a responsibility on your part as a coach, speaking with the board, with the institution,
08:10So that these things start happening more often?
08:13Whether it's on the jersey, or by bringing the fans closer to the girls at Morumbi,
08:17whether through actions focused on women's football, or in a more exclusive way.
08:21Do you have this type of dialogue with the institution?
08:24Yes, without a doubt, right? Every year, we try to increase the space we have, don't we?
08:31To take another step within the club, to show the importance of what the product is.
08:37Women's football today, right?
08:38Far beyond just what is important, which is social responsibility.
08:43And we think about this a lot in the youth categories, right?
08:46Promoting youth development like São Paulo does, right?
08:49With under-15, under-17, and under-20 teams, we see the main team primarily as a great product, right?
08:56It's a product that makes money, that's profitable, and that's something we're increasingly aware of when we look at it.
09:01as a business,
09:02We can further strengthen the sport and understand that this can generate significant income for the club.
09:10Like ticket sales at games, like selling personalized jerseys, right?
09:16In women's football, there are also player transfer negotiations, which have already happened, as was the case with Dudinha in the past.
09:22So it's important that we increasingly look at women's football as a business, right?
09:26As a product, especially when we're talking about a professional team.
09:30So we need to bring this business vision to the board of directors and the president.
09:39I think that's the main point, the main path, it's something we do daily, right?
09:43Together with our director, Cléo, who works tirelessly to continuously improve the structure.
09:49and to show the club how profitable women's football can be,
09:54It could also be a source of income for the club, right?
09:58Like a business, like a fully profitable and expanding product, right?
10:04It's growing, isn't it?
10:05We're going to have a World Cup next year, which will undoubtedly be a new...
10:10March.
10:11So, being aware of the market potential that women's football offers is very important.
10:18You just mentioned the World Cup, right?
10:20Do you see the investment that São Paulo has been making, this growth in the sport?
10:26São Paulo is a more competitive team, right?
10:29The Copa do Brasil has Brazilian players, and being at the top of the table is a way to promote these girls to the World Cup.
10:35Do you have this conversation with them, do you have this expectation?
10:38Because several of them have already been on the national team's radar many times, right?
10:41Do you guys talk about this?
10:42Because I imagine that anxiety exists somewhere in the middle of it all, right?
10:44Yes, without a doubt. We have a very good relationship with the Brazilian national team's coaching staff, right?
10:50We worked together at the Olympic Center.
10:52So, just like they do with all the clubs, they also do this here in terms of conversation.
10:56It's about passing along who's on a long list, who they're observing most closely, right?
11:04This is reflected in the call-ups we have practically every year, right?
11:08With new athletes going for the first time, and athletes returning after a while, right?
11:14As was the case with Tayla this year, and with Serrana as a new athlete in the last call-up.
11:19So, without a doubt, it's an individual goal, right?
11:25Which reflects on the collective, right?
11:27If we have athletes who are at the level of the Brazilian national team,
11:31This means that we will have a strengthened squad.
11:33So, without a doubt, it's something that serves as another motivating factor.
11:40For them, as well as for us, to do a great job.
11:43so I can see São Paulo players in a historic World Cup that will be held in Brazil.
11:48It obviously depends on several factors.
11:51But we have to have a clear conscience about what we're doing.
11:55Finally, if you could send a message to the São Paulo fans here...
11:59Do you want to attend more games?
12:01Want to see the girls up close more often?
12:03Want to follow this growing phase of the team?
12:06What message would that be?
12:07Well, I wanted to extend an invitation to the tricolor fans.
12:09Please arrive at Morumbi at six o'clock on Saturday.
12:12to push these girls in the last game of the first phase.
12:15We'll finish strong, aiming for the top of the table.
12:19Without a doubt, the team will show determination, they will show fighting spirit.
12:23and will honor the jersey in yet another match of the Brazilian Championship.
12:28to arrive at the final stage with confidence.
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