Discounted Cycling Kit: Is a Membership Worth It? - video Dailymotion

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2 days ago

Would you pay an annual fee for significant discounts on premium cycling apparel? We take a look at Amo La Ruta, a brand that's changing the game with its membership model, cutting out the middlemen to offer high-quality kit at more affordable prices.

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00:00Would you pay a membership fee for discounted cycling kit?

00:03Well that's exactly what you get with Ammo La Ruta. I've just had this turn up

00:07and for £59 a year you get some serious discounts.

00:11The brand says it aims to make premium quality cycle clothing more affordable

00:15by cutting out the middlemen, wholesalers and some of the retail markup.

00:19According to Ammo La Ruta the membership model allows them to better plan production

00:23and hence lower their prices without compromising on fabrics or quality.

00:28So would you pay a membership fee for discounted kit? Let me know in the comments below.

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