00:00One of the most talked about British smiles around is Simon Cowell's. Often
00:04people realise that he's had something done to his teeth. They're extremely white
00:07and opaque in colour. You can also see they're quite square in their shape. The
00:11height and the width of the tooth are quite similar and they have what we call
00:15minimal embrasures, i.e. little gaps between the teeth. However in this photo
00:20you can see things are looking a lot more natural. The teeth are white but not
00:24opaque white, more of a translucent white which gives it a lifelike
00:27appearance. He's also got small gaps between the teeth known as the embrasures
00:31which give it more a realistic feel. Also on top of that the teeth aren't just one
00:36size. We've got a graduation from the front teeth to the back teeth and lovely
00:40reflective surfaces. You can see a shine which gives it more of an appearance of
00:43it being like real teeth. So I think this is more of a recent picture.