00:00I think it really helps that because we know that if a breast cancer is found early, you're way more
00:05likely to survive.
00:06I think that's such an incentive for a lot of women, knowing that even though, of course, it's very alarming
00:11if you notice a change in your own breasts when you're self-checking,
00:15but knowing that if you then follow up on that and go straight to the doctor, you're so much more
00:19likely to survive if you are diagnosed.
00:22So why do you think, Elizabeth, knowing that, so many women still shy away from self-examining?
00:27Well, I think a lot of us want to put our heads in the sand about health issues.
00:32Of course we do, because it's frightening to know.
00:34But I think because of, you know, the work I do for the breast cancer campaign, I've met so many
00:40thousands of women who have been diagnosed.
00:43They didn't all make it.
00:45And having now heard firsthand from them that the ones who found it early are probably the ones that I
00:50was talking to and the ones that found it later, sadly, are no longer around to be talked to.
00:55So I think hearing those messages, and I think because women are now more likely to speak up and, you
01:03know, breast cancer used to be something that was only whispered about back in really like the dark ages of
01:08breast cancer when it was, you know, people were so terrified of it.
01:11It sounded like a death sentence.
01:13People didn't talk about it.
01:14Now that they do, people are sharing their stories more.
01:17I think women are more likely now to talk about their breasts, check their own breasts, go to their doctor.
01:23But of course there are still people that need to be, need to hear about the importance of it.
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