00:00At this time of great uncertainty, many of our normal routines and regular patterns of
00:05life are being challenged.
00:07The food and farming sector is no exception.
00:10If we are to harvest British fruit and vegetables this year, we need an army of people to help.
00:18Food does not happen by magic.
00:20It all begins with our remarkable farmers and growers.
00:25If the last few weeks have proved anything, it is that food is precious and valued, and
00:32it cannot be taken for granted.
00:34This is why that great movement of the Second World War, the land army, is being rediscovered
00:40in the newly created Pick for Britain campaign.
00:45In the coming months, many thousands of people will be needed to bring in the crops.
00:50It will be hard graft, but is hugely important if we are to avoid the growing crops going
00:57to waste.
01:00Harvesting runs until early autumn, and people are needed who are genuinely going to commit.
01:06The phrase I have often heard is, Pickers who are stickers.
01:11Now, I do not doubt that the work will be unglamorous and at times challenging, but it is of the
01:18utmost
01:18importance, and at the height of this global pandemic, you will be making a vital contribution
01:25to the national effort.
01:27So, I can only urge you to pick for Britain.
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