00:12Deportivo Municipal
00:14Un club de football peruvien
00:16founded in 1935
00:17Loved by millions
00:19Despite its glorious history
00:21now it plays in the third division
00:29Le downfall coste Mooney tout, mais rien n'était tellement dévastant que de perdre son principal sponsor.
00:37Mais la seule chose que Mooney n'a jamais perdu, c'était la passion de ses fans.
00:43Donc, comment peut-on convertir cette passion en une vraie, sustaineble source de soutien financière pour le team ?
00:50Introducing the thousand sponsors of Mooney, a sponsorship platform that allows a thousand small businesses owned by fans to act
01:00collectively and financially support the team with micro donations.
01:04We redesigned our jersey, turning it into a grid of one thousand microspaces, each one available for a small business.
01:15Cette camisette représente l'amour de mille emprendedores, hinchas de Mooney.
01:19Hecha Mooney !
01:21Ahora si, mi gente !
01:24But this was a lot more than visibility.
01:28Beneficie le equipo, y se benefician mil marcas.
01:31Each sponsor unlocked real benefits and business value.
01:35They became official Deportivo Municipal Merchandise Retailers.
01:39They were recognized as verified supporters by the fan community.
01:44And they gained royalty free access to the team's players to promote their businesses.
01:51The response was immediate.
01:52Un club historic de Perú lanzó una campaña inédita.
01:56Conseguir mil sponsors para Bolívar.
01:59Fans embraced it, business benefited, and the team started to get back on track.
02:13A true win-win for the club and its community.
02:18Because when passion becomes collective action, it can achieve anything.
02:23The Thousand Sponsors of Mooney.
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