00:00Well, FIFA 4 Enterprise, or FFE, is actually a proposal, an offer, it's part of a democratic process, a consultation
00:12process,
00:14and above all it is an opportunity, but not an obligation.
00:21It is a golden opportunity to turbocharge the development of the game globally.
00:30But again, it is just an offer, not an obligation.
00:35Too little of football's growing commercial value reaches the parts of the game that need it most.
00:44Capturing that value requires additional expertise, additional insight, distinct from governing and developing the sport.
00:54It would simply commercialize and organize all FIFA-owned competitions, along with sponsorship, broadcast, licensing and new venture, for the
01:06benefit of FIFA 211 member associations.
01:10The world and many, many other fans from everywhere in the world would gain immeasurably from this game-changing potential
01:18because it will transform football in their countries.
01:26Click the Word of the Key Letters
01:26Tackley
01:26Bye
01:27Bye
01:28Bye
01:28G
01:28Bye
01:29Bye
01:30Bye
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