00:00FIFA FORO ENTERPRISE, o FFE, es un propósito, un propósito, un propósito, es parte de un proceso democrático, un proceso,
00:12un proceso de consulta y, sobre todo, es un oportuno, pero no un obligatorio, y, como he dicho, es un
00:23proceso de consulta.
00:27If, and only if, it is approved by the majority of our 211 member associations and the FIFA Council, it
00:36would be a FIFA-owned and controlled subsidiary consolidating FIFA's commercial and event operations.
00:45It would simply commercialize and organize all FIFA-owned competitions, along with sponsorship brokers licensing a new venture for the
00:57benefit of FIFA's 211 member associations,
01:02however, unlocking previously uncaptured commercial value.
01:11Too little of football's growing commercial value reaches the parts of the game that need it most.
01:20Capturing that value requires additional expertise, additional insight, distinct from governing and developing the sport.
01:30FIFA has been transformed over the past decade through sweeping governance reforms and a major expansion of development and competitions.
01:45Strengthening the commercial side of the game is the natural next step in this evolution.
01:52So, we believe that the FFE proposal would unlock the sport's potential in every corner of the world, across men's,
02:07women's and youth's football.
02:10In the next forward cycle alone, distributions would rise from $8 million per MA to $20 million.
02:19Additionally, each MA would also have the option to access a further $20 million through the FIFA Fast Forward Programme,
02:28taking the potential funding to $40 million per MA for this next cycle.
02:38It is a golden opportunity to turbo-charge the development of the game globally.
02:47But again, it is just an offer, not an obligation, and we are having the fiduciary duty to do so,
02:58and we are here to discuss it with everyone.
03:02Well, the fans, they remain the cornerstone of the beautiful game, and the sport they watch and love will not
03:12change.
03:13FIFA obviously continues to govern football without any external interference, and the flagship tournament it organizes, like the FIFA World
03:27Cup or the FIFA Women's World Cup, will always remain.
03:35More revenue returned to the member associations means more investment in better pitches, stronger national teams, and more pathways for
03:48young girls and young boys everywhere in the world.
03:55We care about everyone.
03:58So the benefits of sustained investments are already visible.
04:04A decade of raising support through FIFA Forward helped nations like Capo Verde, Curaçao, Jordan and Uzbekistan reach the FIFA
04:15World Cup for the very first time.
04:17We want to help creating the next Capo Verdes.
04:26Fans from the corners of these four countries of the world and many, many other fans from everywhere in the
04:34world would gain immeasurably from this game-changing potential.
04:41Because it will transform football in their countries.
04:47But again, it is simply a choice for our members.
