00:00Well, FIFA Forward Enterprise, or FFE, is actually a proposal, an offer.
00:07It's part of a democratic process, a consultation process.
00:14And above all, it is an opportunity, but not an obligation.
00:20It would simply commercialize and organize all FIFA-owned competitions, along with sponsorship brokers licensing a new venture for the
00:32benefit of FIFA's 211 member associations,
00:36however, unlocking previously uncaptured commercial value.
00:44Strengthening the commercial side of the game is the natural next step in this evolution.
00:51So, we believe that the FFE proposal would unlock the sport's potential in every corner of the world, across men's,
01:06women's, and youth's football.
01:07It is a golden opportunity to turbocharge the development of the game globally.
01:16But again, it is just an offer, not an obligation.
