00:00FIFAFORWARE Enterprise, or FFE, is actually a proposal, an offer, it's part of
00:09a democratic process, a consultation process,
00:14and above all, it is an opportunity, but not an obligation.
00:20It would simply commercialize and organize all FIFA-owned competitions, along with sponsorship brokers licensing a new venture
00:31for the benefit of FIFA's 211 member associations,
00:37however unlocking previously uncaptured commercial value.
00:44Strengthening the commercial side of the game is the natural next step in this evolution.
00:52So, we believe that the FFE proposal would unlock the sport's potential in every corner of the world,
01:04across men's, women's and youth's football.
01:07It is a golden opportunity to turbo-charge the development of the game globally.
01:16But again, it is just an offer, not an obligation.
01:22Let's use the first recommendation.
01:22float
