00:00You know the fun thing about the older cars were it's like a living breathing
00:05thing. It's kinetic sculpture. It goes down the road, it rolls, explodes, it makes
00:10noise, it does things. GM decides to open the Norwood plant and it really is a
00:17reflection of the entire history of GM as a company. The early days of robotic
00:21welts, that was cutting edge. Working everybody literally 24 hours a day, you
00:27know pumping out the units, that was that was the first. Coming out of the mid 60s
00:31with the garage bands and the British invasion and the fashion, planning to go
00:38to the moon, Jimi Hendrix sent his guitar on fire and had these cars that are coming
00:42out that are super colorful, super powerful on the street. The 60s if you are a
00:49country, it was probably the greatest time. We were bigger, faster, that was the era.
00:54When we saw the picture of the Trans Am, it just jumped out at us. They took me
01:00out to Norwood and I think it was to rub my nose in it that it was too difficult to
01:05do and too complicated.
01:09Today we are announcing the closing of 11 of our older plants. I think there's a lot
01:15more people who knew that plant was going down. We were losing money in every car
01:20that was going out the door. We do not have any plan to cut our workforce. Over
01:244,000 people will no longer have jobs. People just like you did this all day
01:29turning something over and people just wouldn't show up for work. This corporate
01:33culture of efficiency was pushing workers to the brink, it was pushing them to their
01:38breaking point. The whole corporation scared to shut the plant down because they
01:42figured that plants would just, the the union, the hourly people would be so mad they'd wreck the plants.
01:46You know, when you're willing to kill yourself to bring the boss down, nobody's
01:50nobody's going to win here. We had the strongest local union in the country. I
01:56think management decided to kill the Maverick, to shoot the lead horse and
02:02everybody else would fall into place. This isn't just a story about cars. It's a story
02:09about pride, passion and perseverance. It's a story about sacrifice and struggle by
02:16working men and women and their pursuit to build something better. It's a story
02:22about a factory and the workers that made it go. A place that gave rise to some of
02:28the most legendary vehicles that ever graced the road, leading one company to
02:32dominate the automotive landscape for decades. Once upon a time, it could do no
02:38wrong. But eventually, it all came crashing down.
02:47This is the story of Norwood, where legends were born.
02:54Norwood, where legends were born.
02:55The story of Norwood has served the sky in place as a dangerous season. If
03:03yes, the water was born. Tur Bride, lohăăë€ë
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