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El diseñador de Villarrica, Tolima, y El Espectador, presentarán el próximo 30 de julio en Colombiamoda la colección “Guadalupe”, inspirada en Bogotá. Conversamos con él sobre cómo materializó sus ideas y sobre lo que hace especial a la moda hecha en nuestro país.
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00:00Hello to all the viewers of El Espectador, welcome to El Hilo Interviews.
00:03Today we're with designer Diego Guarnizo, welcome Diego, how are you?
00:06It's great to have you here.
00:07No, no, the pleasure is all mine. A very special greeting to all of us who are watching El Espectador, my little home.
00:13Always your home.
00:20Diego, we'll be with you, accompanying you on this catwalk, on July 30th in Medellín.
00:28And we want you to tell us what Guadalupe is about, so we can see what the story behind this collection is.
00:33Well, I want to first get everyone on board with one basic idea, which is that Colombia Moda, of course,
00:41And thanks to my ex-fashion, it is one of the most important fairs in Latin America.
00:46Latin America in general, and Colombia in particular, is still on that great quest for its own identity through
00:53fashion.
00:53And this exercise is not only done through the origin, which is what I most strongly advocate,
01:00not only the artisanal world, where we come from and where we are going, but also now we can talk about large industries,
01:08Textile manufacturers, garment makers, maquiladoras, giants, and that's where all the other industries come together.
01:14So, thanks to Inexmoda's invitation to Diego Guarnizo, Guadalupe was born.
01:20a collection that I'd been cooking up for a long time, really.
01:24This is the first time I've designed something inspired by the city of Bogotá.
01:29I wanted the newspaper El Espectador to accompany me, I wanted everyone who supports and covers Guadalupe to be there.
01:36Let's be true Bogotanos, let's be Bogotanos, real Bogotanos,
01:42And I'm very happy that El Espectador is embracing me here.
01:46Therefore, Guadalupe is nothing more than a cry for freedom,
01:51I want women to feel free when they own and wear their Guadalupe.
01:57sit women fully committed to what this story is about.
02:03I have just finished many period dramas that are very much set in Bogotá.
02:08I made Padilla, the film that's out there in the mystery of when it will be released or when it won't.
02:15And thanks to Padilla I know that in Bogotá we really welcome, well, the whole city,
02:22throughout the country, and Padilla was one of them.
02:25Unfortunately, it was here in Bogotá where he was sacrificed.
02:29He died because of those political issues and things like that.
02:31But eventually, this man and the families around him,
02:35The women who surrounded him, therefore, generated and created freedom for South America.
02:40So, I became attached to that, to those women, and that's where Guadalupe was born.
02:45I love Bogotá, I love that you're with us, and I love this whole story.
02:49But how does all this history, all this inspiration, translate into clothing?
02:54Well, it basically translates to...
02:56Remember that I'm very graphic, very patterned.
03:00So, this translates into a story that begins in La Guajira,
03:04where Padilla was born, full of palm trees and full of full moons,
03:09transformed into circles, into a strange palette.
03:12They are mixtures of browns with blues and of greens with reds.
03:20I don't know, it's completely different from what my color blindness helps with.
03:28It's completely different from what we're used to.
03:32But, it still is, I go back and pick up that whole graphic that I had tucked away in my heart.
03:39and that he wouldn't let it out and again it exploded completely with prints.
03:44Lots and lots of prints.
03:46A lot of inspiration from the women of the 19th century, from the late 19th century.
03:53A lot of colony, a lot of freedom.
03:57That's what we have.
03:58I tell such basic, educational stories because many allies in Bogotá
04:05that are helping me like spring, that make notebooks and pencils
04:09And thanks to those notebooks and pencils, primary education today receives information
04:13And we return again, obviously, to the notebook.
04:16So, I tell academic stories like how before, this whole Bogotá savanna
04:22It was a lake, and before it was a lake it was a sea.
04:25So, here too there are traces of shells and the accessories will feature spectacular shells.
04:33Well, anyway, there are many people working together to help me.
04:37And how would you describe the chaos in Bogotá that we are currently experiencing?
04:42I think I'm registering that chaos a bit in wrapping the plane, the patterns
04:50and the silhouette a little, some very clean like Carrera Séptima, others very chaotic,
04:58very full of presses, very full of washers, very full of embroidery, very full of talents, well,
05:07of sewing like, I don't know, like the thirtieth, like the tenth, well, then they have like those communications.
05:15And, well, Guadalupe, because of that hill of the Virgin of Guadalupe that we Bogotanos here often forget,
05:21In other words, Montserrat overshadows the Guadalupe hill a lot.
05:24And that's why it's so beautiful that it's the shadow of that hill that shelters it, and that's why it's called that
05:32collection.
05:32How lovely, how lovely.
05:33And how long have you been in production as such, is it ready yet, is everything done, what's missing?
05:38Yes, it's ready. The people who will see the collection are you, the customers.
05:46Readers of the audience who will have the opportunity to be there accompanying me,
05:50Because we're going to have a series of contests so they can win tickets and get there to Medellín.
05:56And if they were to accompany me, they would see me very happy, because they would truly encounter the feeling of being in a garnish,
06:05the feeling that has to do with my work, with the collaborative work with artisans,
06:10Bogota artisans, with the shoemaking done here in Restrepo.
06:17So, the date is actually Thursday, July 30th at 6 pm in Medellín.
06:24in Plaza Mayor.
06:25And the happiness of everyone being there.
06:27Oh, how cool! We'll be there in the front row supporting you, as always.
06:31How has your design style changed since your first participations in Colombia Moda?
06:36What will we see with Guadalupe?
06:37Do you know what's changed a lot, Luzetti? A lot, really.
06:41My previous collections, which included Villarrica, is one of them, the place where I was born,
06:49And after that came Alborada and now Azulejos.
06:53These last two, Alborada and Azulejos, were really very personal collections of mine, weren't they?
06:58I reflected there the pains I had.
07:00I was going through some very strong emotional crises.
07:05And I wanted to be like that, like calm.
07:08And I've realized that those two collections were actually very quiet, very passive,
07:13very single-colored, very...
07:16In other words, if I used a print, it was a different print for each of the collections.
07:20Here I am, as if I am rising again, reborn, gathering myself up once more.
07:26I learn from what is done badly, from what is poorly executed, from mistakes.
07:33And I think Guadalupe is exactly that result, it is precisely that.
07:40It's like a resurgence of Diego Guarnizo with color, with prints,
07:45And well, a new path.
07:47There are already very big changes happening in the brand,
07:49There are also very big changes in Diego Guarnizo,
07:52And so we move forward.
07:54However, we'll see about that.
07:55I'm so excited to see everything you created,
08:00And this transformation, just because, could accompany you on several catwalks,
08:03And I want to see it now...
08:04And even more so, now that Guadalupe is the spectator, imagine you.
08:09In short, much more exciting.
08:11Well, we're at a time when Colombian fashion seems to be in fashion, right?
08:15Yes, yes.
08:15When he talks about what we do here,
08:18How do you contribute to building the image of Colombian fashion in the world?
08:23My biggest contribution is obviously to give visibility to all the protagonists.
08:27that are around the fashion industry.
08:30I think that's the most important thing we should do, the most important thing we should have.
08:35This is the most important thing to consolidate the Colombian fashion industry as such,
08:40so as not to let it be a fleeting moment, that is, so as not to let these moments
08:45And may this movement that is happening so large on a global level not be just a flash in the pan.
08:51I think there should be many more of us contributing to globalization.
08:57Thanks to Joana, thanks to Silvia, thanks to a few other brands that are globalizing,
09:03But we must make that army much, much bigger,
09:07And we can only achieve that if we all make ourselves visible, if we all help each other, all of us.
09:13if we are teammates in the work of creating one great industry
09:17that must really be the industry called Colombian fashion,
09:21Well, it's a national symbol, so it's being built.
09:25And I insist again, that must be solely thanks to generosity and solidarity
09:29of all of us who make up this industry.
09:31In short, it is the collaborative work between the entire industry that will continue to move us forward.
09:35a lot of management of what we already are.
09:38The concept of this edition of Colombia Moda...
09:40And above all, to stay strong, Lucetti, above all, to stay strong.
09:43because they have already taken us far.
09:45What we need to do is maintain ourselves, remain,
09:48And permanence is achieved through quality, talent, and resources.
09:54And something very important: recognizing one's origin.
09:57Let's not forget, I think that for now, these are the only luxury items that Colombia has.
10:02They are registered in Colombian handicrafts.
10:05There is no other way to view a luxury item or object of clothing other than as a craft.
10:13They are the millennials, they are the centenarians,
10:16They are the ones who have been creating and teaching us for centuries and centuries and centuries.
10:22So, we're there behind the scenes to help our brands hopefully reach more than 100 years.
10:27and we can make luxury pieces.
10:31I hope so, but then, do you think luxury is actually being made in Colombia now, or what...?
10:35Not right now, no, no, not right now.
10:38Right now we are preparing for that, we are preparing for that.
10:42And that is why I invite my entire industry to show great solidarity with the artisan community.
10:48Honor him, respect him, make him visible, don't abuse him, put him in the front.
10:56It is Colombian handcrafted pieces in each and every one of its categories,
11:01those that are Colombian luxury items.
11:04In fashion, no, we still need a few more years for companies to consolidate.
11:11of consolidation and creation of pieces that after 100 years
11:16They're going to become real luxury items.
11:20I like that vision, that perspective you have on luxury,
11:23Because right now everyone is talking about how we do luxury here,
11:25So it's also worthwhile to analyze how these different points of view are handled.
11:29and how we view luxury.
11:30Okay, tell us also about the importance of having a narrative
11:33to create a fashion collection.
11:35Guarnizos is always known for creating those kinds of stories,
11:38stories of Colombian women.
11:41I think narratives are the most important argument in Colombia
11:46to create fashion, basically because we don't have seasons,
11:50We don't have autumn, winter, spring, or summer.
11:52So yes, we do need to design for women in Colombia.
11:55who dress in all seasons on the same day.
12:00Yes, then we have to open those two platforms.
12:04If we globalize, then we must enter into this whole globalization circuit.
12:07And that's what the experts who support us and the buyers are for.
12:13And well, anyway, all these people who market us globally
12:17that demands of us, like that globalized work rhythm.
12:20But in Colombia, well, obviously, since it's just a mix of all the seasons,
12:26Well, it seems to me, and I continue to invite all my colleagues to investigate and keep investigating.
12:32I'm dying of happiness seeing the lineup of designers for Colombia Moda 2026
12:38Because each one has gone back to their origin, and that seems to me to be compelling in this story.
12:43Because that's what we're doing, investigating, investigating, inquiring
12:47and delivering stories to Colombian women consumers
12:50so that they feel honored to wear Colombian fashion.
12:53In my particular case, I tend to go a little more towards their feelings.
12:57I'm talking about their freedom, as in the case of Guadalupe.
13:00Or do I talk, as in past collections, about taking care of yourselves because of breast cancer?
13:06and whether or not they conduct their own examination of violence against women.
13:10Well, anyway, there are a number of codes that I find powerful in dialogue
13:16and in the communication and in the history that inspires a collection in Colombia.
13:20Okay, and lastly, they describe that Colombian woman who would use Guadalupe.
13:24The woman who wants to be free, the one who is capable of dressing herself in freedom,
13:32to honor, through their executive or working profession, whoever wants to be wherever they want to be,
13:40to see oneself completely free, to feel free, not bound by social norms,
13:48not according to economic standards, nor according to sentimental standards, but the authentic woman, the Guadalupe woman.
13:56Okay, and the invitation, of course, so that you don't miss this Guadalupe collection at Colombia Moda 2026.
14:02Please, this is a very, very big invitation for all of you who read us at El Espectador
14:09Or if you see us through El Espectador's social media channels, come and join us this Thursday, the 30th.
14:18July at 6 pm
14:19Live on El Espectador's social media channels, on Inex Moda's, of course, and on Diego Guernizo's.
14:26And learn another fashion story, a completely Colombian fashion story, Guadalupe.
14:33Thank you to all the viewers of El Espectador for joining us for this interview.
14:36If you want to learn more about lifestyle topics, don't forget to visit the OK section in El Espectador.
14:50Thank you!
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