00:00Okay, we really need to talk about the fact that Gen Z is screaming for platforms
00:02streaming services are lowering their prices, I'll explain everything.
00:05Indeed, the American magazine Variety published a very interesting article this month that tells us about a
00:09a very specific phenomenon, called in French cyclical unsubscription.
00:13In fact, Gen Z isn't boycotting streaming, but it refuses to pay for nothing, and the
00:17The most striking statistic in the article shows a radical transformation in loyalty to platforms.
00:21Indeed, more than 50% of Gen Z users subscribe to a platform specifically to watch
00:27they watch a single series or film, then unsubscribe as soon as they've finished watching what they wanted
00:31see.
00:32They actually navigate in a loop from one service to another, depending on the exclusive offers of the moment, instead
00:36to maintain multiple active subscriptions throughout the year.
00:38And in fact, this is understandable given the fragmentation of the market; today we have Netflix, Disney+, Prime Video,
00:42Max, Crunchyroll and many others, and the thing is that every 6 months, we see price increases.
00:45prices that simply blow our budgets.
00:47Approximately 37% of young subscribers report having cancelled at least one subscription recently, and nearly 30% plan to do so.
00:52to do it quickly, whether it's a streaming subscription or something else.
00:55Also, more than half, 52%, are turning to offers with advertising, which are slightly cheaper,
01:00accepting a loss of viewing comfort.
01:01Bundled offers, with a subscription that allows you to combine several platforms, are also becoming extremely popular again right now.
01:07So, do you also subscribe and unsubscribe repeatedly, and don't forget to...
01:09'subscribe.
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