00:00Why does Zendaya transform into the characters she portrays on the red carpet?
00:03It's not a coincidence, it's a strategy called Me Too Dressing.
00:06With each of her looks she tells a story and is changing the way movies are promoted.
00:11The actress and her stylist, Laura Roche, understand and perfectly master Me Too Dressing.
00:16a strategy in which clothing reflects the universe of the characters or the film that an actor
00:20is promoting.
00:21In other words, it refers to the actors who, outside of the scenes, assume the roles of the characters.
00:26and they bring the essence of these to the red carpets to bring audiences closer to the theme of the
00:30movie.
00:31For The Drama, she dressed as a bride, making nods to the story she starred in alongside Robert Pattinson.
00:36because in the film she plays a fiancée.
00:38In Dune, he wore Thierry Mugler's robot suit from the Haute Couture, Autumn and Friday 1995 collection.
00:44For the most recent release in the saga, we saw her with sculptural silhouettes and sandy tones that evoke the desert.
00:49For Spider-Man, he made references to the superhero's universe in his accessories and styling,
00:54featuring pieces by Armani, Versace, John Galliano and Valentino.
00:57He even wore a black t-shirt with a graphic of the superhero that you can get on eBay.
01:02On the tour for The Odyssey, she opted for draped dresses, metallic fabrics, and sandals.
01:06and silhouettes that allude to the goddesses of mythology.
01:09The Drizink myth turns every red carpet into an extension of the film,
01:13It generates conversation on social media and connects with the public
01:16and demonstrates that fashion is also a marketing strategy, a narrative, and a brand-building tool.
01:21Zendaya didn't invent the strategy.
01:22Margot Robbie also applied it by bringing the pink universe of Barbie to world premieres.
01:26Ariana Grande and Cynthia Eribu, for example, adopted the color palettes of The Wicked.
01:31The entertainment industry understood that the red carpet is also part of a film's storytelling.
01:37And Zendaya, with each appearance, does better.
01:39Tell us in the comments which Zendaya look is your favorite.
01:42And if you want to know more about these topics, don't forget to visit the Fashion Industry section in El Espectador.
01:52Thank you!
01:55Thank you!
01:56Thank you!
01:57Thank you!
01:57Thank you!
