00:00Nearly 63 million Americans tuned in to watch Spain beat Argentina 1-0 in extra time on Sunday,
00:07shattering U.S. viewership records for soccer.
00:10Fox's English-language broadcast attracted 38.9 million viewers,
00:15while Telemundo and Peacock brought in another 23.9 million viewers for Spanish-language coverage.
00:21The combined audience far exceeded the 22.3 million U.S. viewers who watched the 2022 World Cup final in
00:29Qatar,
00:30capping a strong run for rights holders Fox, $485 million, and Comcast, $600 million.
00:39Knockout matches outperformed major domestic sports events,
00:42as the England-Mexico Round of 16 match drew nearly 45 million viewers,
00:48beating World Series Game 7, $27 million, and NBA Finals Game 5, $25 million.
00:55The co-hosted tournament benefited from primetime kickoff slots in the U.S.
01:00and featured what could be the final World Cup appearances for stars like Lionel Messi and Cristiano Ronaldo.
01:07Fox 1 recorded 2.8 million new sign-ups in June,
01:11more than double its NFL playoff turnout in January, driven by soccer's soaring demand.
01:16Commercial demand surged, with 30-second advertising spots in knockout matches costing up to $1 million,
01:24drawing major brands like PepsiCo, Home Depot, Anheuser-Busch, and Coca-Cola.
01:30Fox expects to generate at least $250 million solely from advertising during the new mid-half hydration breaks,
01:38though Telemundo chose not to run ads during those pauses.
01:43Americanized elements introduced by FIFA included an extended halftime show lasting 27 minutes
01:49and championship rings for the winning Spanish team.
01:53Future tournaments co-hosted by Spain, Portugal, and Morocco in 2030,
01:58followed by Saudi Arabia in 2034,
02:01may face less favorable U.S. broadcast timing,
02:04which could impact future U.S. ratings.
02:06İzlediğiniz için teşekkür ederim.
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