00:00We went out and did research and asked the fans,
00:03what do you want to see?
00:04They said, we want to see all those guys
00:05that we see in the EA game.
00:07And who's the number one guy you want to see?
00:09Well, we would like to see David Beckham.
00:10He's got that great movie.
00:12So what do we do?
00:12We sit around with Tim Laiwiki and Phil
00:15and we signed David Beckham.
00:17And it showed the world that this was a league
00:20that actually could matter, that he could win a championship,
00:23that he can grow a fan base.
00:25And now, so many years later, he's an owner.
00:29He was in Qatar with Jorge Mas at the final,
00:33and he was with Messi's family to say,
00:35hey, we got a good thing going on in Miami.
00:37Why don't you join this journey?
00:39And that has delivered for MLS in ways
00:43that we never imagined.
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