00:00Ikigai, also spelled Ikaigai, formed from Iki, Vi, and Jiafei, Kai, meaning worthwhile, with
00:08Rendaku is often presented as the Japanese equivalent of "joie de vivre" and "
00:13"raison d'être."
00:14Although the meanings are identical, cultural attitudes towards the concept are different.
00:19In Okinawan culture, Ikigai is seen as a reason to get up in the morning.
00:23According to Dan Buttner, Ikigai is one of the reasons for the longevity of the Japanese in this region.
00:30In the rest of Japan, Ikigai would not really be considered by the Japanese as a philosophical concept.
00:35as such.
00:36We use it in everyday life without necessarily taking it too seriously.
00:41For example, “Biru wa watashi no Ikigai desu” or “Biru wa watashi no Ikigai desu”?
00:46Beer is my reason for being.
00:48While the concept of Ikigai is not new, it is primarily Mieko Kamiya's 1966 book that popularized it.
00:53which he first broadcast in Japan, no translation to date.
00:57But it was primarily through Dan Buttner's 2009 TED Talk and, above all, the 2017 book Ikigai
01:03It was Ken Moji's work, which has been translated into 29 languages, that spread the word outside of Japan.
01:07Thank you for watching this video!
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