00:01We are here with the Vice-Sindaco Alessandro Venanzi, present today in Comune Udine, the new
00:07campaign publicitaria of the city. What is the claim of the campaign and what has brought you
00:15to this choice for the city of Udine?
00:17On the other hand, we have reinforced the creation of the brand that started last year,
00:22of Udine to feel at home, and through this brand we created a public campaign that will
00:27start now from June to October, a campaign not only graphic, but a video campaign that
00:33raconte the peculiarities of our city, the beauty of art, art, cultural and
00:39cultural and gastronomical, as we will see in the video, and so the opportunity to
00:43position better at the territorial level and also as an element turistic important
00:49that in these years has grown very much, and so we wanted to follow this
00:53course that has started almost an hour ago.
00:55Where will be proposed as media the campaign publicitaria?
00:58There will be a campaign locally to reinforce the identity of our citizens, but through this
01:05identity we want to make an important message to the outside, with social social
01:10dedicated, where will be carried out the video of the campaign ad-hoc, so that
01:16in the east, so that in Slovenia, Austria, Baviera, but also in the north-est,
01:20this is a campaign that is a campaign that will integrate with a campaign that
01:27surely is valued at our territory by promo-tourism, which does a great job
01:32on this. We, in a parallel and complement, we are going to
01:36the image of a brand that we created, but also the
01:40community.
