00:00It's a particular phenomenon with a common destiny. Philip Morris International and
00:04the maestro Andrea Bocelli have presented the arsenal of Venezia Believe Further,
00:08a project planned to involve the public in a dialogue positive change.
00:13This collaboration is born from personal contacts that we had with Andrea,
00:16but it develops and is anchored in the fact that we find ourselves on a set of shared values that
00:24allow us to come together,
00:26to join two voices, two experiences, two different stories in a unique voice that speaks of progress,
00:34that speaks of the possibility for an idea and for a group of people who are convinced of being able
00:40to change the world.
00:42From this comes the force of this collaboration, from this comes the concept of believing in an idea
00:48and believing beyond what others can see today.
00:52One platform that represents an approach that will then expand the better lives of the future,
00:56and the common tendency that the progress will always come to be the only way to continue to continue.
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