00:023 numbers before the open
00:05Korea's Financial Supervisory Service
00:07just issued a formal warning
00:09over exaggerated ETF marketing
00:15Domestic active ETFs
00:17grew 8-fold this year
00:18and corporate bond issuance
00:20is replacing bank loans
00:22as the go-to funding tool
00:24for big business
00:26It's Tuesday, July 14th
00:28Here's what investors are watching in Korea today
00:32Regulators flagged a wave of ETF ads
00:35promising outsized returns
00:37without matching risk disclosure
00:40Meanwhile, passive index funds
00:43are underperforming
00:44relative to newer active strategies
00:47Corporate treasurers are shifting toward bond markets
00:50as banks tighten lending standards
00:54Here's what the numbers show
00:56The FSS issued a formal warning
00:59to Lee Chan-jin and other asset managers
01:02over ETF marketing practices
01:04citing misleading return claims
01:07Korea's active ETF market
01:10grew to 310 products
01:12worth 106.49 trillion won
01:1676.8 billion dollars in 2026
01:20up from just 38 products in 2022
01:24New ETF listings alone
01:27hit 499 filings year-to-date
01:31already surpassing last year's total
01:33Corporate bond issuance
01:36by large enterprises
01:37rose to 36.6 trillion won
01:4126.4 billion dollars this year
01:44a 20% increase
01:46while bank loan reliance fell
01:49Time Magazine named Naver's
01:52Cheese in the Trap Webtoon adaptation
01:54among its top 100 entertainment picks
01:57for 2026
01:58Hong Kong's Global X ETF provider
02:02expanded its retail lineup
02:04with new semiconductor and healthcare products
02:07So what does this mean for retail
02:10and institutional investors
02:12tracking Korea?
02:14Earlier, we flagged the FSS warning
02:17that signals closer scrutiny
02:19of ETF products
02:21marketed on return promises alone
02:23The 8-fold jump in active ETF assets
02:27shows capital rotating away
02:29from passive index tracking
02:31faster than regulators can monitor
02:34Watch for tighter disclosure rules
02:37on active ETF marketing
02:38before the next filing cycle
02:41That's today's AI Prism
02:43Markets Daily
02:45This episode was produced with AI assistance
02:48based on sole economic daily reporting
02:51and reviewed by a human editor
02:54AI Prism is a Juan Ifra award-winning series
02:58We'll be back tomorrow
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