00:00When we talk about climate change, most of the emissions come from the big corporates.
00:04And then we talk about the climate change starts on our individual efforts.
00:08How do we categorize that and how the individual contribution matters in the climate change?
00:14Almost 40 to 50 percent of the emissions, they come from a handful of companies.
00:19That makes it tempting for us to then say that the individual has very little role.
00:24It is the mammoth corporations that are at fault.
00:29But look at the linkages please.
00:32Can the corporations emit on their own?
00:37They emit because they produce.
00:41And they produce because they sell.
00:43And they sell because you purchase.
00:46You purchase the product later, the propaganda first.
00:50It's a consumerist propaganda.
00:52And this propaganda says live your life in a way that maximizes your consumption.
01:00And then you could be called as happy and successful.
01:04That's the philosophy that has been given to you.
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