00:00Look at the hype, look how many people are into this World Cup, look at the legacy anyway of the
00:06World Cup from an infrastructural and development point of view. USA 94, the legacy of the World Cup
00:12was kind of in the aftermath in the years that followed the birth of MLS and it's taken 20 or
00:2030 odd years, something in and around that number from before USA 94 to three, four, five years ago.
00:29Everyone will have a slightly different timeline, but the genesis of getting a World Cup, having the
00:35infrastructure, relying on other sports venues, starting MLS, building MLS, David Beckham coming
00:43to LA Galaxy and then flash forwards to however far you want to go, winning this World Cup, Leo Messi
00:49arriving and so on. There's different points in time, but now soccer in terms of its attendances, in terms
00:57of boys and girls playing it, in terms of its infrastructure, in terms of the valuation
01:02of the brands within MLS, within USL, within NWSL, all of that is moving in a positive direction
01:09and none of that is going to disappear just because the US men's national team go out.
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