00:00Apple confirms a price increase on its upcoming products.
00:03Tim Cook has just announced in an interview that the situation has become untenable.
00:07and that an increase in the price of the iPhone was coming.
00:10Indeed, the price of RAM has skyrocketed because of AI.
00:13and the company prefers to raise its prices rather than reduce its margins.
00:17So you should expect to pay several tens of euros more.
00:19on the price of the next iPhones in September 2026.
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