00:00And my next guest is definitely one of those names leading the industry, Smaralungu.
00:06Thank you so much for being with us today.
00:09Thank you, Javier Mille.
00:10You're the Director of Strategy, Marketing and Institutional Relations at DocaPost.
00:15This is the digital services company of La Post Group.
00:19When do you think, or actually what, when do you think about the next 10 years of technology?
00:26What do you believe will change the most in daily people's lives?
00:32I think in the next 10 years, what will change the most in people's lives is the way they perceive
00:39technology.
00:41I think technology will have impact and value only if it makes a real difference in people's lives.
00:48And for a long time, innovation was a race for performance.
00:53We wanted more power, more cloud.
00:56And I think today, in the next years, we will be shifting towards the ability to create a user experience
01:03that is simple, that is intuitive and reliable.
01:09And in fact, I'd say real disruption comes when you no longer notice tech,
01:19but you can rely on every day, and this has an impact in people's lives.
01:30And I think tech will become more and more invisible.
01:34And what will matter is the experience it creates and the trust it builds.
01:39So, seamless user experiences and a more seamless technology per se.
01:45How could the services like DigiPost actually evolve with AI and data over the next 10 years to come?
01:52Yeah.
01:52We are already integrating the AI into DigiPost.
01:57DigiPost is today used by 10 million employees in France.
02:01And now, DigiPost is not simply archives documents, but allows employees to understand the information they have on their pay
02:15slips.
02:16And thanks to AI and thanks to counsel that we can make, they can plan ahead on holiday time, on
02:27benefits, on pensions, and so on.
02:28And this is a good example of how data and AI are shaping the way we use information because behind
02:37the user-friendly service lies a range of functions that are designed to secure, to organize, and to create value
02:48from data.
02:48And that simplifies our lives.
02:50Let's go back to this very interesting subject you were actually mentioning a little earlier, which is trust.
02:56It's all about trust, especially when you want to embrace a brand new technology, and when you're in the business
03:02of services, and digital services, all about.
03:07How important will simplicity and trust become to the design of digital tools at the very beginning of them?
03:16Simplicity is already in all of the process of designing the service today.
03:22But as I said, I think the tech revolution that we are living is more about trust and ethics.
03:31It is really, really important that citizens understand what we are doing with their sensitive data, how we are managing
03:40it.
03:42And besides that, for companies, we have this trust issue.
03:49We really, really need to build long-term partnerships, business partnerships.
03:55And this is what Docapost does.
03:58Yeah, especially at a time when impact is becoming the real criterion of innovation, right?
04:04Yeah, and these business partnerships will bring resilience and sustainability, and this is really important.
04:11Which is so key, especially when, such as Docapost, you are managing digital wallets.
04:16You need to put your data in a digital wallet you can trust, again, which is really secure.
04:22Yeah, the European Digital Identity Wallet will enable citizens to access sensitive services online, like banking, insurance, or public services.
04:36And it will allow to share only the information that is necessary and not all your ID information.
04:45For example, if you are legal age or not, a certain level of income, if you have another driving license,
04:54and so on.
04:55And I think it will give citizens more power and more control over their personal data.
05:04And this is really, really important.
05:06This is key, absolutely.
05:07So, we've mentioned trust, impact, the fact that you also need to be keen on cybersecurity.
05:14Looking ahead, what will define companies that will succeed, let's say, by 2035 in this domain?
05:21Yeah, I think AI will continue to accelerate the transformation for all of the companies.
05:29But for me, the challenge for the leaders of tomorrow is how they will be able to create a long
05:38-lasting impact.
05:39And for me, that means creating tech that is secure, trustworthy, ethic.
05:49And besides that, I think it is really, really important to create accessible services and leave no one behind.
05:58And this is what La Poste does.
06:01It's a mission La Poste has since 600 years.
06:05So, we are really, really proud of it.
06:08Preventing against a two-tiered digital society, is that right?
06:11Exactly, exactly.
06:12Smara Lungu, thank you so much for being my guest here on Breaking Tech for the brand-new innovation at
06:19Docapo.
06:20Thank you so much again.
