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00:00So, are we going to be exes or not, man? We came to the United States to get our ex...
00:03Yeah, I think... no.
00:06I don't think so?
00:06No, I think Brazil is preparing for a new era.
00:10I frequently bump into people from all walks of life at parties.
00:13Oh, really?
00:14Marcelinho Carioca at the nightclubs.
00:16Romário at the nightclubs.
00:17I'm just friends with the guys outside of this whole football thing.
00:21They're creating a story about a monster, and his name will be Hendrick.
00:24It won't be in 2026, it will be in 2030.
00:27In 2030, Brazil will be ex-government and they will talk about Hendrick, about what they boycotted, they will boycott the boy Hendrick.
00:39Guys, I found it.
00:41After almost a whole day in New York, here I am, chasing after this man.
00:45I sent a long message, I sent an audio message, I sent emotion.
00:50He didn't answer me, but now, oh...
00:53We found it.
00:54We found it.
00:55Pleasure.
00:55What a pleasure, brother.
00:56The pleasure is mine.
00:56Great pleasure.
00:57He recorded an interview there with Ricardo Rocha.
01:00Did you like it?
01:00Man, I underestimated him, didn't I?
01:02Which I put there in the GPT chat.
01:03Who is Ricardo Rocha?
01:05Out of nowhere, the chat tells me, "Oh..."
01:07He was a guy who played in the first game of the 1994 World Cup, got injured, and didn't play.
01:15But then, when I met the guy, I said, "Dude, the GPT chat is..."
01:20That summed it up pretty well, didn't it?
01:21That summed it up very well.
01:21He is much more than just a guy who played the first and second halves of a World Cup.
01:28of the World.
01:29The guy is awesome.
01:29And he's good at communicating.
01:31Some heavy content is coming your way.
01:32How's it going for you, man?
01:34Producing this kind of content, you know?
01:36The more will you have, the stronger you become.
01:37Why did you decide to get involved in yours?
01:38Actually, I have a goal, right?
01:40I focus a lot on my social network and communicating with more people.
01:46So, the more people I can talk to, the more I can send the information I want.
01:53So, I'm one of the biggest bodybuilding influencers, sitting down in the gym.
02:00I'm telling you, man, how do we manage to be so muscular, to sit like muscular bodies?
02:04But it's historical, right?
02:05And besides, the bodybuilding crowd, she's prejudiced.
02:09The football crowd isn't that big of a crowd.
02:11The guy respects the player's history.
02:14Ah, so today the player's gonna play a pickup game, he takes a shot, it's bad, but the person's like, damn, let's go!
02:19Respect the history of the people.
02:20Not bodybuilding. Bodybuilding wants the guy to be in competitive shape all the time and be there full-time.
02:29And I realized that the gym was becoming too small for the communication potential I had.
02:33And then we started talking about musicians, we started talking about struggle, we started to...
02:38Talking about basketball.
02:40And football is what Brazilians love.
02:42And that's when we started communicating with the Varza teams.
02:45From Varza's team, we started communicating and we are communicating with the first and second division teams.
02:50Third, fourth division.
02:52And from there it climbed until we were here today, recording, working on the project, creating content.
02:58And most importantly, amidst all this craziness, I have one quality, which is communicating with the generation that is...
03:09consuming the internet.
03:10So many people are having trouble communicating via the internet.
03:14When we connected with CIMED, CIMED didn't record videos for YouTube, they didn't do editing for...
03:20Instagram was not communicating directly with the public.
03:23We went to CIMED and taught the people how to communicate with the population that is on the internet.
03:31And our involvement in the event is also about helping the event communicate with the new generation.
03:36It's about understanding that things have changed.
03:38Back in the day, people consumed paper, newspapers, it was in the newspaper today.
03:43Then television, radio.
03:45These days, everyone is on TikTok, Instagram, and social media all the time.
03:52It's a generation that didn't experience the peak of that game either, right?
03:55He didn't know about the play.
03:56Did you consume the bid?
03:57No.
03:58Did he disappear?
03:58What was it like?
03:58Which year was the peak?
03:59The peak?
04:00Not that it isn't, no.
04:00Ah, 2005.
04:02No.
04:02I didn't consume it.
04:05I didn't consume it.
04:05Why didn't I consume it?
04:06Where was I at that time?
04:07It was after the World Cup.
04:09My desire to watch the game died in 2002.
04:15After Brazil won the championship, everyone went their separate ways.
04:19In 2006, we got thrashed and I said, "Damn, forget about football."
04:22And that's how football gradually became less and less important in my life.
04:26Why were you interested in working specifically during that time?
04:29Wow, you're huge on the internet these days, and I'm not trying to suck up to you or anything.
04:33But why the move, man?
04:35Man, the thing is, just like my image, I had a very strong foundation, which is my mother.
04:41I had an education.
04:42And everything I am today is thanks to the foundation my mother had and gave me.
04:47The move is just like the mother.
04:51Your system, the basis of the deal, is sinister.
04:55And everything that is solid prevails: crisis prevails, rain prevails, earthquake prevails.
05:00And a lion will always be a lion.
05:02For me, the challenge is a lion.
05:03And all he needs is a guide.
05:07From a younger person there, who communicates with that younger generation.
05:12And I want to participate in this restructuring of the deal.
05:14Cool, cool.
05:15I want to be together.
05:16You communicate well with younger people, but you also communicate well in a very peculiar way.
05:20your.
05:21With the soccer players, right, man?
05:22You have a way of approaching things, and you see your approach differently from a journalist.
05:27I think it's neither worse nor better.
05:28I think it's a complementary approach.
05:30I am a good storyteller.
05:32I know how to tell stories to people.
05:34It happened with Cafu, it happened with Romário.
05:36Romário, Ronaldinho Gaúcho, Neymar.
05:38We got some great interviews from these guys.
05:39I think what helps me a little is my...
05:45Manjo Escoteiro, because he has several...
05:50He achieves a goal, he earns a medal.
05:52So I have a very valuable medal, which is the power of social media.
05:56So I think few people would ignore an influencer with 12 million followers holding a rifle.
06:02When we turn on the camera, it's like a rifle.
06:04I agree.
06:05From the moment the guy slips up on me, I'm going to let it go, I'm going to post it.
06:10So I think I have a very strong medal on my side as well.
06:15Also.
06:15It's Toguro, with 12 million followers, pointing a rifle at my head.
06:22What do I say?
06:23I'll try to understand what he's saying.
06:24I think this helps me a lot.
06:26Everyone I talk to pays attention to me.
06:29So today we record everything from politicians, priests, pastors, dogs, animals.
06:35People stop over there to understand my question.
06:37Yes, you have a gigantic cannon, without a doubt, no pun intended, for God's sake.
06:42But at the same time, you also have your own way of getting there.
06:46For example, Cafu, I was unsure if he recognized you there at any point, man.
06:50I think you...
06:51I think the cannon is over there...
06:52But I think so.
06:54I think we had already seen each other in the VIP box in Rio de Janeiro, at the samba school.
07:01I am the person from the street.
07:02I frequently bump into people from all walks of life at parties.
07:06Oh, really?
07:07Marcelinho Carioca at the nightclubs.
07:09Romário at the nightclubs.
07:10And I'm just friends with the guys outside of this whole football thing.
07:13Who's the number 10 at the party?
07:15It's Romário, right?
07:16I think his story there, the standing he has in Rio de Janeiro, goes back to football.
07:21Politics, right?
07:23So, it's a matter of utmost morality, a very high standard.
07:26He has a Boy Scout badge there that I don't have.
07:29I'll never have it.
07:30World champion, politician, and native of Rio de Janeiro, brother.
07:34I think I'm from Rio...
07:35I don't think even the police have the same moral authority as Romário, man.
07:38I think it's the biggest one I've ever seen, man.
07:39Damn!
07:40I'm from that generation that cheered a lot during the 1994 World Cup.
07:43Moral, moral.
07:43He...
07:44Maximum morale.
07:46So, are we going to be exes or not, man?
07:47We came to the United States to pick up our ex...
07:49I think that...
07:51No.
07:52I don't think so?
07:52No.
07:52I think Brazil is preparing for a new era.
07:56We don't have...
07:56Idol, man.
07:57Our idol will always be, and still is, Neymar.
08:00We're trying to establish Hendrick as an idol, but they're not letting us.
08:04Vini Jr. is an idol, but he isn't one at the same time.
08:08Like, people...
08:09You have to let Vini know.
08:10What is an idol, Dad?
08:10An idol is someone who, whether they're right or wrong, is...
08:12Look at what Messi is like, man.
08:15Which Messi is the Brazilian national team's equivalent of the national team?
08:16Neymar.
08:17But we're injured.
08:18Hendrick was supposed to be...
08:20Imagine if that kid comes in with a hunger for goal, eager to score.
08:232-0, bro.
08:24He'll become an idol and win the World Cup.
08:25You're really campaigning for Hendrick, right?
08:26Okay.
08:27I sent a message to his father.
08:28And even?
08:29I made an emoticon there for a...
08:30Did I make an emoticon?
08:31I made a 3D video for him, it's on my Instagram.
08:34And Hendrick, he's been keeping an eye on the favela, right?
08:37He grew up there in the community, he has a really cool story.
08:39I think all players have that story.
08:41But he won.
08:42And they're not letting him win anymore.
08:44They're holding it there, I don't know.
08:46They're creating a monster, okay?
08:48You guys are creating a monster.
08:49What do you think Antio Lacham is putting him through?
08:50Calm.
08:51They're creating a monster, Dad.
08:52Calm down, you're part of my life too...
08:55They're creating a monster.
08:56Every time you repress someone,
08:58every time you do something against him and he gives you a thumbs up,
09:02It's a story to tell.
09:03Hendrick will have a story to tell.
09:05As the Bible says, the humble will be exalted.
09:07You're creating a media monster in this boy Hendrick.
09:10Write this down, it'll become a cut later, then it'll become...
09:14They're creating a story about a monster, and his name will be Hendrick.
09:17It won't be in 2026, it will be in 2030.
09:21In 2030, Brazil will be the six-time champions and they'll be talking about Hendrick.
09:28Instead of boycotting what they did before, they're going to boycott the boy Hendrick.
09:32I mean, do you think that 2026 isn't the World Cup of...?
09:34In 2026, we're more like Sabor Hexa than Hexa itself.
09:37Hexa Flavor.
09:38For a lot of reasons, right?
09:41Brazil deserves and deserved to win, even for economic reasons.
09:45I think a World Cup brings a better economy to Brazil.
09:48It gives Brazilians better hope.
09:50But I think, I think, okay, that it's not Brazil's year.
09:53To think is not the same as to want; I want it, but I can also think about it.
09:57What a persistent smell in New York, here at Juventus.
09:59I love it here, man.
10:00I was born on September 11th, my mother died on September 11th.
10:03Serious?
10:04I love it here.
10:05Oh, it's already past the subway, man.
10:08Did we pass?
10:08We passed.
10:09Well, then let's say goodbye to you, brother.
10:10Do you have anything else to say?
10:11You don't want to go on the subway, do you?
10:12Let's show it to the guys on the subway.
10:14So let's go, let's go.
10:15It's not possible to drive a car around here yet, man.
10:17It's just a train.
10:18But have you managed to get your bearings here yet?
10:20Already?
10:21Things are crazy too, right?
10:23I've been coming here for 10 years, man.
10:2510 years?
10:25It was my dream to be here.
10:26Really, man?
10:29How's it going for you, man?
10:30You've probably answered this question a thousand times already.
10:32But you can already find it in Veronia, on this side.
10:34I think it's one thing to ask a soccer player what it's like to play soccer and score goals and
10:38He's on the team he likes, right?
10:39I dreamed, back then people didn't disbelieve me when I said I was going to live a social life.
10:44And in my life, I once had my dream of earning 5,000 reais a month, brother.
10:47I had it, I had it.
10:485 thousand?
10:49It was my life.
10:50Wow, if I earned 5,000 reais a month, I'd be a prosperous person.
10:54And how many times more are you earning today?
10:56Dude, today it's not about the money, today it's not about earning many times more, but it's about the result.
11:01So when you don't focus on the money, you teach the result, you focus on yours, doing what you love,
11:05You don't even pay attention if it's 5, 10, 15, or 50; you just get the job done.
11:11And he does.
11:12But with your work you also employ a lot of people, right, man?
11:1430-something people, man.
11:18From cleaning ladies and personal trainers to nutritionists and cameramen, to people on the street.
11:28Today I have 4 security guards who are my neighbors.
11:30And even?
11:31They stay there, in the muscular mansion, watching the activity.
11:36There is 24-hour security there.
11:38And what's the good weather news today?
11:40You have several fronts, right?
11:42Besides social media, you've become an entrepreneur, right?
11:45The business that's working best is my beverage factory, right?
11:48It went well.
11:49It went viral.
11:51The energizing flavor?
11:52Yeah, that went viral like crazy.
11:53Could you have taken that thing off?
11:55Dude, we had a drink that tasted like energy drinks, and you can't mix alcohol with it.
12:01with caffeine.
12:02And unintentionally, this meme fell into our hands, and unintentionally, it became popular with the people.
12:07There are some things that are just impossible to understand, like brilliance.
12:10You're going to say, there are people who study how I'm going to make a meme go viral.
12:15Difficult.
12:16This is going to end up being a part of your routine, right?
12:19You're a guy who likes to party.
12:21I like to create, I'm a creative guy.
12:23I'm not a good administrator, I'm not a good accountant, I'm not a good financier.
12:28I'm not a good boyfriend, I'm not a good anything, bro.
12:32I'm not being a father, but I'm very creative.
12:35Are you single?
12:36Always single.
12:38You have a baby's child, right?
12:40Three years.
12:41Three years.
12:41What's his name, man?
12:42Gael.
12:43He studies at one of the best schools in Brazil.
12:46Bilingual school, lives near me.
12:50He has all the financial resources he needs.
12:52An emotional caregiver is like a father, always there for us.
12:55And I'm absolutely certain that one day he'll be grateful for the work we're doing here.
12:59Let me close this, man.
13:00Getting back to the business side of things, and to stop bothering you too.
13:03And this partnership with CIMED is a deal that nobody ever imagined.
13:06CIMED partnered with Toguro, and the deal also turned around.
13:09Every sales company needs to understand that it has to work on its social media presence.
13:15I've been on social media for 20 years, not 20 days or 20 weeks.
13:19For 20 years I've been doing what they were doing, which is somewhat different from what I do.
13:26And when João contacted me, he thought I was just an influencer.
13:29And not a social media strategist.
13:32When we first started having contact, he said, "Okay, man."
13:35It helps me communicate with the group.
13:38And that's where a working relationship began.
13:41And today we help him with marketing and communication.
13:45Brand, directly, fan.
13:47The guy who consumes.
13:48That was what they lacked.
13:49Have they become friends?
13:50Because, judging by the videos, it seems like you guys have become partners, man.
13:53If you ever treat me badly, you'll never see me again.
13:55So, I'm not...
13:57I am the person who...
13:59If someone treats me badly one day, they won't get a second chance.
14:02So, there are people who come to my house for two years.
14:06From the moment I speak,
14:07I step away and cut the person off, the person walks away talking,
14:10No, now he's a jerk.
14:13So, if someone is a jerk to me, it's only once, not a second time.
14:17Okay, that's cool, that's great.
14:19It turned into friendship, and then it turned into family.
14:21Legal.
14:21Are you going to watch the Brazil game with him, with the group from the city?
14:24Philadelphia and Miami.
14:25Can I invite myself over to at least try and watch it with you guys, man?
14:30Come on, man.
14:31Philadelphia is going to have a giant flag.
14:33Big flag?
14:33You're invited to the movement, there will be a big banner.
14:37And I assure you that the Brazilian fan base is the biggest fan base.
14:44Something the world has already experienced and is experiencing now in New York.
14:48There's no bigger fan base than ours.
14:49And you're trying, right?
14:50João is very much like that, isn't he?
14:52That's what made the crowd more excited during the games.
14:54Oh, it's not difficult.
14:55Only in 2030.
14:55I was talking nonsense.
14:57It's a process.
14:59Let's go, guys.
15:00Toguro and lance.
15:01You who are with us, Fideriza.
15:02Share this video.
15:03Let's go.