SIDAL
A fashion campaign series developed for a women’s hijab and modest fashion brand operating across Oman and Egypt, focused on combining elegant visual presentation with socially adaptive fashion communication.
The campaign included promotional video content, social media reels, and a dedicated fashion photoshoot designed to strengthen the brand’s visual identity and create a more refined digital presence across social platforms.
The direction emphasized softer fashion aesthetics, product-focused storytelling, and lifestyle-oriented presentation tailored to the brand’s audience and positioning.
