00:14The industry uses upward of 70 highly toxic chemicals in the dyeing process.
00:20Over 30 of them are irretrievable, meaning no matter what you do to the water after you use them,
00:24they stay in the water, so they'll end up in the ocean.
00:42We're using petrochemicals for things that nature can provide, and that's a mistake.
00:48Color is one of the worst things to make out of petrochemicals because nature makes every color in the world.
00:54Rivers still run clean, and we should do the same thing with how we put color into things.
01:04Rather than extract color from nature, we borrow the information of how the pigment or dye stuff is made in
01:11nature.
01:11We put that code of how to make the color into a bacteria, very similar to how you make beer,
01:17but instead of alcohol, we're brewing the color.
01:24On polycotton, we're seeing upward of 77% savings in water, 51% savings in energy,
01:31and 31% savings in emission by doing things biologically.
01:40Natural does not mean non-toxic, so we test every single product that we make,
01:46and we test it way beyond the standard that the synthetic dyes get tested,
01:50ensuring that there's no harm to human health or the environment.
01:58It's helped really highlight our solution to the problem and bring more awareness to brands and manufacturers.
02:05We've had outreach from all over the world following the exposure.
02:09To be continued...
02:18To be continued...
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