A socially driven reel campaign series developed for a shawarma restaurant brand in Makkah, designed to support multiple stages of the customer journey through highly engaging and attention-oriented short-form content. The communication approach focused on creating fast-paced social media reels built around relatable humor, food cravings, reaction-driven moments, and platform-native engagement structures tailored for contemporary restaurant audiences. The content explored a variety of reel formats designed to strengthen visibility, audience interaction, and brand recall while maintaining a lighter and more socially adaptive communication tone. Media90z handled the strategic and creative direction of the campaign series, including concept development, scripting, communication structuring, publishing direction, and social media rollout, while production and editing execution were developed in collaboration with a partnering production agency.
