- 8 hours ago
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Short filmTranscript
00:14I was surprised to see the confidence in his confidence.
00:16The best part was, with the poker face, he said,
00:19If it's like this, I'll be the chairman of the titan.
00:24Come in, what confidence is.
00:29Gaurav Dhar?
00:31Me?
00:31But we'll have to figure out something.
00:33Sir, disparity is very large in numbers.
00:35You have to think about anything.
00:40Hey, are you married too?
00:45No, look.
00:49Yes, or not?
00:51Yes, sir.
00:53Really?
00:54What's the matter, man? Congratulations.
00:56Are you all married?
01:14What's this?
01:16I'm telling you.
01:19I'm going to congratulate you.
01:26Do you know?
01:28I have sent so many girls' photos.
01:33I've met so many girls.
01:35But I've never told anyone.
01:38I've never told anyone.
01:39Why did you say that?
01:40Who would say that?
01:44Who would say that?
01:45No.
01:45No.
01:46No.
01:48No.
01:49No.
01:51No.
01:51No.
01:56No.
02:20Allур
02:21In my mind, all the girls will be like my father.
02:32Adhima, I met you.
02:42I come to this point, Karav.
02:49You are good.
02:53You are different.
02:55And you like me.
02:59I don't want to delay.
03:05I want you.
03:14Karav, can you do me and I can do you?
03:46I want you and I can do it.
03:53I can do it.
03:57In these girls, you are true.
04:09Congratulations, Karav.
04:11Thank you, sir.
04:12Thank you, sir.
04:13I'm very happy for you guys.
04:15I have some great news.
04:17Too late.
04:18We got good news first.
04:20How?
04:20They told me.
04:23How do you all know?
04:25We will know.
04:28I don't know how you feel.
04:34You got the solution of internal smuggling?
04:37No.
04:39They are married.
04:40What are you doing?
04:41Yes.
04:43Yes.
04:43Yes.
04:44Okay.
04:45What a surprise.
04:47Yes, sir.
04:48Congratulations.
04:49Thank you, sir.
04:50Congratulations.
04:50Thank you, sir.
04:51Congratulations, Karav.
04:52What a surprise.
04:53Speaking of surprises.
04:54Here.
04:54Catch.
04:55Here.
04:56Here.
04:57Here.
04:58Here.
05:00Mr.
05:01Demonstration.
05:02What is it?
05:03Will you explain?
05:04Absolutely.
05:04Well, so all these apples are sold from different states.
05:09Same apple.
05:10Same taste.
05:11Parakash.
05:12Your apple price is more than 2 rupees.
05:15Why?
05:16They put different taxes on each state.
05:19That's why.
05:19Exactly.
05:20And the same thing is happening with Titan.
05:23Titan's car is in Tamil Nadu for 460 rupees.
05:28That car is in Bombay for 620 rupees.
05:34Because of the tax.
05:36And these people like Jagu.
05:37Here in Tamil Nadu, buy a house in a cheap house and sell us in Harasht.
05:43Exactly.
05:43That's why.
05:44Our sales are more than south and less than south.
05:48Exactly.
05:50Tax authorities, custom department, revenue officers, police.
05:55And these people have smuggled goods anywhere.
05:58And it's been happening with many commodities.
06:00I did a little research.
06:01This is very, very concerning, Mr. Desai.
06:04It is?
06:05What is the solution for this?
06:08UCP?
06:12Man.
06:13No, no, no, no.
06:15I used to decide.
06:17UCP is next to impossible in this country.
06:20Why?
06:21UCP?
06:23Uniform consumer price.
06:25Basically, Titan's car,
06:26which is the same price.
06:29Yeah, we take the price over 25 states.
06:31We take the average and that becomes our standard retail price.
06:34Okay.
06:35It's not that simple.
06:37It's not a school test.
06:39Pick investment involved.
06:41And,
06:41in which state the tax is less,
06:43in which our houses will pay more prices.
06:46Yeah, Mr. Gupalan.
06:47But in which state the tax is less,
06:48we will pay more prices.
06:49Whichever side, you look at it from Aakash,
06:52there will be a problem.
06:53Gupalan Ji,
06:54that you are thinking about selling thousands of houses,
06:57and I am a lakh.
07:00Why don't you ever understand, Mr. Desai?
07:03Besides the loss,
07:04if we fail,
07:06the state governments will come after us.
07:09They will think that we are taking the tax.
07:14What?
07:17Yes.
07:19Don't think about profit and loss.
07:23UCP,
07:24our customers,
07:26our consumers,
07:27are beneficial for it or not?
07:34Yeah.
07:35I'm game for it.
07:37Yeah.
07:38Then that's it.
07:40You will be in big trouble, Mr. Desai.
07:41This is very risky.
07:44But guys,
07:45marriage is also a very big risk.
07:47It's a big risk.
07:48It's a big risk.
07:52It's scary.
07:54It's all good.
07:57It's scary.
08:04It's scary.
08:06I am sorry.
08:09I am sorry.
08:10It's scary.
08:14It's scary.
08:17I'm not the end.
08:20And you can't see you.
08:21I am theemptive.
08:23Yes, sir.
08:25What are the words?
08:26It's scary.
08:27A true sign of a new house,
08:28Do you know about this?
08:29Yes, yes, I know.
08:31But Nene later realized that we will become, you will become, for another one.
08:39What are you doing?
08:43Why don't you wear your clothes?
08:45What are your designs?
08:46Yes.
08:48I feel the clothes are less and less.
08:50And as a designer, I need freedom in my hands.
08:55What are you doing?
08:55Radhi, how do we all feel good with dial-up strap?
09:12Everything all right, Koppala?
09:17I'm getting a little bit of trouble, Mr Desai.
09:20I can't keep it to myself anymore.
09:22Is it about UCP?
09:24No, no.
09:25UCP is not a long-term solution.
09:27Smuggling will be a little bit.
09:29But how will sales grow?
09:31For that, you need to take some hard decisions, Mr Desai.
09:37Such as?
09:39We have reached 0 to 10, which is very good.
09:43But for 100,
09:44there needs to be a new perspective of the market.
09:48You know, we need a fresh vision.
09:54I completely agree.
09:56I'm saying Megha, no idea.
09:58No, no.
09:59That's not what I meant.
10:01Megha is good.
10:02She's good.
10:06But good is not enough, Mr Desai.
10:10We need to be the best of the best of the best.
10:12We need experience.
10:18Are you saying we fire Megha?
10:20No, no.
10:22But we need an experienced addition.
10:27Someone who knows how to build a brand from scratch.
10:35Zee.
10:36Hmm?
10:37You're calling for photos.
10:39Come on.
10:40They're coming.
10:41Come on.
10:45Anyway.
10:46You'll think about it.
10:49Yes.
11:00Congratulations.
11:08Congratulations.
11:10Welcome.
11:12Thank God.
11:13I love the market.
11:22How are you going to get to the honeymoon?
11:28I expected as much.
11:32What is it?
11:36Have you been to the Maldives?
11:44Sir.
11:46Sir?
11:47My dream.
11:50You deserve it.
11:52Thank you sir.
11:54Congratulations.
12:02To the brightest Titan.
12:11Thank you sir.
12:13Congratulations.
12:19Hey, are you crying?
12:21You got your taxes.
12:24Okay.
12:25Come on.
12:26Come on.
12:27Come on.
12:28Come on.
12:29Come on.
12:30Come on.
12:31Pooja.
12:32Pooja.
12:33Come on.
12:33Come on.
12:37Pooja.
12:39Pooja.
12:41Pooja.
12:41Pooja.
12:42Pooja.
12:44Pooja.
12:45Pooja.
12:46Pooja.
12:47Pooja.
12:49Pooja.
12:55Pooja.
13:02Pooja.
13:08Jay, what is it?
13:12Umm, we have a new marketing headline.
13:17Someone who has a lot of successful campaigns launched.
13:21So let's hire them.
13:23What?
13:25Who was this idea?
13:28Gopalan.
13:31Mm-hmm.
13:33So finally you consulted the right person.
13:39Yeah.
13:42Mm-hmm.
13:44Okay.
13:47Jay.
13:50You determined to bug the hell out of me today?
13:53No, no, no. Seriously, seriously.
13:55I need your advice.
13:56I am replacing her.
14:05What's nishtha?
14:07Loyalty.
14:09Why did you do that?
14:12Because we need an experienced approach.
14:15She's talented, but she's young.
14:19It won't be very happy with the decision.
14:22And you were happy when you sent NBIDC.
14:26No.
14:26But you didn't learn something in Hindi.
14:31Ah.
14:32Yeah.
14:33So, do you hate me?
14:36No.
14:36Then shut up and let me play.
14:41All right, here we go.
14:42Oh.
14:44All right.
14:51Ninety-six.
14:53I only need one.
14:54Yes, but not bad.
14:55What?
14:57What?
14:58What?
14:58You can't call me.
15:03What happened, Aakash?
15:07What happened, Aakash?
15:25No.
15:29She'll understand.
15:33You've decided it's done.
15:35Fine.
15:48Sure.
15:49I'm out.
15:52He has a point.
15:54Don't misunderstand me, Aakash.
15:55You're a sales barda.
15:57You need to get the manufacturing,
15:59a senior management,
16:01or no?
16:03No.
16:03Tell me.
16:04No.
16:05No.
16:06No.
16:06No.
16:08So, I'm going to get out of the head office.
16:14Fine.
16:14Not a mistake.
16:15Excuse me.
16:16Aakash.
16:18Aakash.
16:18Aakash.
16:18Aakash.
16:20Aakash.
16:25Aakash.
16:28Aakash.
16:31Aakash.
16:33Aakash.
16:35Aakash.
16:36Nothing.
16:47Aakash.
16:49Aakash.
16:50Aakash.
16:52Aakash.
16:53Aakash.
16:54Aakash.
16:56Aakash.
16:56It's all alone.
16:57How?
16:59Aakash.
16:59Aakash.
17:01Amar demiÅŸ,
17:02It's all alone.
17:06You're a 1972 London,
17:29How are you going to be in a tight end office?
17:34young man this sign is loud and clear
17:43office make a comment interview dinner marketing head killy I think you're late
17:49some gun chalega oh
17:56she care they are lost meto Titan car work but the net
18:01case
18:03oh black scooter dekha kinetic it's expensive mileage become but it's
18:13successful. Why?
18:15Has no kick, has no gear.
18:17And we market it just that.
18:19The convenience.
18:21Now it's supremely popular with
18:23newly-weds and nearly-deads.
18:26Young couples and senior citizens.
18:29In Kinetic, one thing I understand is
18:31the product is good.
18:32The marketing is better than that.
18:35So,
18:37you are the
18:39marketing head of Kinetic.
18:41Hmm. Kinetic is very
18:43progressing.
18:44Why do you want to go to Titan?
18:48Kinetic is going on autopilot.
18:51Now it's time for
18:53a new Indian brand.
18:55I'd like that challenge.
18:57But the marketing
18:58insights are looking at Titan.
19:01Maybe that's why
19:03they're not flying.
19:04It's easy to say from the outside.
19:08I don't
19:09mind being an insider.
19:10So, I'll come tomorrow.
19:12Meet with Titan's MD.
19:17Who are you from?
19:21You're the MD Zerksis Desai
19:23and you're the GM Mr. Kupalat.
19:28And you?
19:29You're the MD Zerksis Desai.
19:32You're the MD Zerksis Desai.
19:34You're the MD Zerksis Desai.
19:36If you're new about the interview,
19:38why didn't you come before?
19:42the MD Zerksis Desai
19:43and you're the MD Zerksis Desai
19:46You're the MD Zerksis Desai.
19:47Can you follow the MD Zerksis Desai?
19:47the MD Zerksis Desai?
19:48Can you follow the MD Zerksis Desai?
19:49What a nice addition to the MD Zerksis Desai
19:56to you in the company?
19:57All right.
19:58You're the MD Zerksis Desai.
20:03I'll see you soon, sir.
20:12One thing is very clear that we have to increase the production capacity.
20:16Now, in this regard, if you need any help, you just let me show any help.
20:19You're not doing much work?
20:21No, sir.
20:24How are you?
20:25It's okay, sir.
20:26It's big.
20:27How do you feel like coming to the honeymoon?
20:29Oh, I know about these challenges.
20:32I don't know about these challenges.
20:38Let's go.
20:39I'll see you.
20:42Kaurav?
20:44Yes, sir.
20:50Dude, they're...
20:53They're bringing new marketing head.
20:58Why?
21:04I...
21:05She'll understand.
21:08I hope so.
21:09Yes.
21:11Hey.
21:14Hello, sir.
21:15Hi, Megha.
21:15Good morning.
21:16Morning, morning, morning.
21:18How did you trip?
21:19Very good, sir.
21:20Good.
21:21Superb.
21:21We were waiting for you, Megha.
21:24Yeah.
21:28Sir, take care, sir.
21:30Everything is fine.
21:31Very cool.
21:33Um...
21:33There have been some developments in your absence.
21:36Positive developments.
21:38Yes.
21:39Yeah.
21:41So glad I found both of you here.
21:43Hi.
21:49Hi.
21:50I'm MSD.
21:51Megha Matri.
21:52Nice to meet you.
21:55Murali Shankar Dalmia.
21:58He's our new marketing head.
22:07Murali, let's talk in my office.
22:09Yeah?
22:10We'll take it there.
22:10I'll leave you to do it.
22:12Yes.
22:12Thank you, Murali.
22:13See you, Megha.
22:14Yes, Megha.
22:15Take care.
22:15Yes.
22:20When did you decide that?
22:22The timing of the decision in Titan is only two people.
22:30And I'm not one of them anymore.
22:44So have I been for...
22:45No.
22:45No, no, no.
22:46Not at all.
22:47Not at all.
22:48So is this because I married?
22:50No.
22:51No.
22:52No.
22:52No.
22:53No.
22:54No.
22:56No.
22:57No.
22:58No.
22:59No.
23:04No.
23:07No.
23:08No.
23:11No.
23:14No.
23:16No.
23:20No.
23:24No.
23:31No.
23:36You are my favorite person here.
23:40Thank you, sir.
24:00Do you feel like you are replaced?
24:09There's a wall clock on your desk, right?
24:12Yes.
24:14Do you want to take it?
24:15Why?
24:17Take it, please.
24:20Let's see.
24:30Yes.
24:34With the wall clock,
24:35did you have a wristwatch?
24:38No.
24:41No.
24:42No.
24:42It's called a replacement,
24:45when there's no new stuff coming out.
24:49Now, there are two.
24:51So, this was an enhancement.
24:53Yes, but Gaurav,
24:54I was a part of Titan since it began.
24:57And you still are.
24:59No one can hear this from you.
25:01The new marketing heads will be coming.
25:03No one can hear this from you,
25:05that in the first batch,
25:06you've seen the company,
25:09you've seen the bigger company.
25:13Right?
25:16MST was very experienced,
25:17Amiga.
25:18You can use this as an opportunity.
25:21You can learn from it.
25:24And if you're older,
25:27I'll teach you a car.
25:28And you're going to go to engineering.
25:33Where are you at home?
25:34Where are you at home?
25:37See you later.
25:38See you later.
25:40Okay.
25:41Bye.
25:42Bye.
26:04Bye.
26:08Tata Ka Bharosa,
26:10Titan.
26:11India's best watch,
26:13Titan.
26:16Titan the revolution.
26:18Every time, a new tagline.
26:20Very interesting.
26:20Whose idea was this?
26:21My, sir.
26:23Ms. Mega,
26:25a tagline brand.
26:27But if you change a tagline every time,
26:30how will the consumer
26:31will recognize Titan brand?
26:37Utterly, butterly, delicious.
26:38When I tell you,
26:39what does it come to your mind?
26:40Of course.
26:41Amol.
26:42Of course.
26:43What do you do with BB's?
26:44How will it do with BB's?
26:45How will it do with BB's?
26:48Tagline defines a brand.
26:49What do you think?
26:50At the time of Mahabharat,
26:52people are giving one or two
26:52a diamond.
26:56Anyone?
26:57First, the diamonds
26:58and cold biscuits
26:59were used as an investment.
27:02But then, De Beers
27:03made a campaign.
27:04A diamond is forever.
27:09And that tagline
27:10changed everything.
27:14That's what I want for Titan.
27:16Sir, what are the things
27:17we are trying to convey?
27:18Very good question to begin.
27:21Quality.
27:22Definitely brand by Tata.
27:25Quartz.
27:25Yes.
27:26Like a...
27:28A world-class watch
27:31with a wide range of designs
27:34and prices
27:36from the house of Tata's.
27:46What about Titan Quartz by Tata's?
27:52Simple.
27:55Titan...
27:58Tata's.
28:00It's very direct.
28:05It's very direct.
28:06It is so direct.
28:10That it is perfect.
28:13It is simple.
28:15It is clean.
28:17Elegant.
28:18Just like the Tata's.
28:20Think about it.
28:21There is a brand of Titan.
28:22There is a trust of Tata's.
28:23There is a trust of Tata's.
28:24There is a curiosity of Quartz.
28:28I think it's perfect.
28:30There is a trust of Tata's.
28:32There is a trust of Tata's.
28:33There is a trust of Tata's.
28:34I think that's it.
28:36Well done.
28:39Hello.
28:41How are you, sir?
28:43Akash.
28:44But...
28:45Hussur?
28:46Everything is fine in Hussur.
28:47I had a word with Mr. Gopalan as well.
28:51When you have to go there,
28:53I will go back.
28:56It will go, right?
28:58Welcome back.
29:01Let me introduce you.
29:02Allow me to do it myself.
29:05MSD, sir.
29:07Hi.
29:08MSD?
29:09Murali Shankar Dalmia.
29:11Ah, nice.
29:11Akash.
29:12I know.
29:13This is the new marketing head of Titan.
29:16Oh.
29:17Nice, nice.
29:19Already hired?
29:22Nice.
29:23Congratulations.
29:29Sir.
29:32We'll have to do it again.
29:33There's no shadow.
29:34Boss?
29:36Allow me to introduce you to someone.
29:38This is Suresh Malik.
29:39This is from Bombay.
29:41This is from OBM agencies.
29:43They have made the most successful campaigns of our country.
29:46And now we will work with us.
29:47Lovely to have you on board.
29:49Mr. Zargs is Jaisai, Mr. Gopalan.
29:51Good to have you.
29:52Welcome.
29:53Can we do...
29:54What time is it?
29:554.30.
29:554.30.
29:56Can we meet at 6.30 in my office?
29:58Absolutely.
29:58Yes.
29:59I'm here.
30:01Before and after.
30:04And much later.
30:05I'm here.
30:08I'm here.
30:10I'm here.
30:12I'm here.
30:13I'm here.
30:14I'm here.
30:14Mayesh, can you stand with your hand in your pocket?
30:18This way.
30:39It's nice to see you.
30:41It's nice to see you.
30:44It's nice to see you.
30:45Good evening.
30:46My sister.
30:46It is a nice to see you.
30:46I am here to go.
30:47My daughter.
30:48Let me know.
30:49Yes, I'm good.
30:50Hello.
30:51Come here.
30:52Are you ready?
30:52No, no, no.
30:53Come, come, come.
30:56Come, come.
30:58Keep it.
31:00Keep it.
31:03When do you believe me?
31:04When do you leave this job?
31:06Do you leave the titan?
31:08No.
31:09Then, how do I leave this job?
31:12For your company,
31:14and for me, my job.
31:16Okay.
31:18Let's eat for now.
31:19Quads.
31:23Quads.
31:24Quads?
31:25Yes.
31:26Quads.
31:27Quads.
31:33Hello.
31:35Yes, sir.
31:36What?
31:39I don't understand, sir.
31:44Yes, it's a bit chunky.
31:45I like it.
31:48Sir, MSD sir has called.
31:51Where?
31:52Someone is calling in marriage.
31:55It's urgent.
31:56A marriage?
31:57Yes.
31:59Who's in which marriage is in Abdullah Diwanao?
32:01And he said he wants to play a gift.
32:07What are you doing?
32:09Who's in which marriage is?
32:10No idea, sir.
32:13I love it.
32:17I love it.
32:20I love it.
32:21Thank you for coming at such short notice.
32:24Moruli, what is this?
32:25It's a little taste.
32:26It's a little taste.
32:27It's very yummy.
32:28Yes.
32:28But why did he call this?
32:30Exactly.
32:30Do you have a gift?
32:32Yes.
32:36Lifafa.
32:37Yeah, what?
32:38Sir, it's a season of marriage.
32:40And what happens in the season?
32:41There's a marriage here,
32:43or there's a year of marriage here.
32:44And what does the country give you?
32:46Lifafa.
32:47Exactly.
32:49What are you taking?
32:51What if we replace this good old Lifafa
32:55with Titan?
33:05That's a great idea, sir.
33:10Thank you very much.
33:12Yes, but we don't have to sell the goods.
33:15We don't have to sell the goods.
33:17We don't have to sell the goods.
33:19Why do we give gifts?
33:20To convey emotions.
33:22And in our country,
33:24marriage is the most emotional thing.
33:25I want to connect with Titan's emotions.
33:30And we have a winner.
33:31Let's create a campaign.
33:32Let's make Titan
33:33the best wedding gift ever in India.
33:38I love it.
33:41Approved.
33:44Who is this wedding?
33:45This is Rameshan Revati.
33:49Who is it?
33:51I don't know.
33:52I don't know.
33:56You don't know?
33:57Excuse me?
33:58Yes, I was...
33:58What?
34:00I was just passing by.
34:05But no need to be so embarrassed.
34:06We have Chagun's Lifafa.
34:08We will give it a little extra.
34:11Out of courtesy, they won't mind.
34:13But what can you do in the office?
34:14Exactly.
34:16Do you listen to the big guests, sir?
34:19Discussion is not a demonstration.
34:35Okay, guys.
34:36I'll make a move.
34:37Yes, Akash.
34:38We are also leaving.
34:39Just some last-minute discussions.
34:41If you want, I can wait for some time.
34:43Not a big deal.
34:43No, no, Akash.
34:44Go home.
34:45You look tired.
34:47Rest.
34:50Sir, we will also go if we have to discuss anything.
34:52The office hours are over.
34:55Don't worry so much.
34:56We will discuss with fresh minds tomorrow.
35:00It's okay.
35:00We have to leave.
35:02I guess there are more important matters here.
35:07It's okay.
35:08You continue, Mr. Gopalan and MSG.
35:10See you guys.
35:15What's the role of Akash?
35:20What's the role of Akash?
35:22Sometimes he gives an idea of sales.
35:23Sometimes finance.
35:24Sometimes logistics.
35:26I don't understand the exact role of Akash.
35:30Are you your father, sir?
35:34What?
35:36Your father.
35:37Yes, sir.
35:41Yes.
35:41If you don't mind me asking, what do you do?
35:45I was an engineer.
35:48And your brother's brother.
35:49What?
35:50One minute.
35:52Brother.
35:53Brother.
35:54What do you do?
35:55I'm studying medicine.
35:56It's nice.
35:58And what do your mother?
35:59Oh, my.
36:12What are we getting at?
36:17What are we getting at?
36:29Akash, sir?
36:34He's right in play.
36:38Almost like a mother.
36:41He's also one of the founding members of the company.
36:45So, if you have taken away from this equation,
36:46if you have taken away from your mother,
36:47then the family will not be able to take away from this equation.
36:55Let's go.
37:01I'm not liking it.
37:03Look at some other options, sir.
37:05Yes.
37:06How much you think,
37:07I know you'll end up getting a terry cotton or terry wool.
37:10It's filled with wardrobe.
37:12That wool?
37:13What's the wool I like?
37:14What's that wool?
37:15Merino.
37:16Merino wool.
37:17Merino wool.
37:18Okay, sir.
37:19Merino.
37:20Very fine fabric, sir.
37:21Fine fabric.
37:22Yes, sir.
37:23No, it's not.
37:25No, no.
37:26It's tactile.
37:27Anything else?
37:29Anything else?
37:30Yes, sir.
37:31It's soft or something.
37:32No, the wool is not too rough.
37:35Anything else?
37:36Sir, I don't know what you want.
37:39So, what will I show you?
37:43Fine.
37:45Let's go, Raj.
37:48There's something in customer service.
37:52Good luck.
37:53Good luck.
37:54Good luck with this guy.
37:59You're expecting so many options from this shop.
38:02Yes.
38:05How many ranges of watches on Titan?
38:10Poor.
38:13Aren't you being hypocritical?
38:18Yeah, you're right.
38:21And I won't play it safe.
38:25Dangerous.
38:26Yeah.
38:28Dangerous.
38:32So, you have to say that we need to invest more in watch designs?
38:36Yes.
38:37Honestly, our sales are very big.
38:42Now, we don't have to recover from UCP.
38:45And you have to make new designs for every customer.
38:48No, not for every customer.
38:49But for every type of customer, there are different options.
38:52Yes.
38:52I got it.
38:53Indians love options.
38:54Mr. Desai,
38:55Why do you create a strategy to lose a loss every time?
39:00This isn't the only thing we need to invest heavily in.
39:05What do you mean?
39:08MSD?
39:11Ladies and gentlemen,
39:13we're going to launch our first TV commercial.
39:19What do you mean?
39:21When did this decide?
39:27Can you believe this?
39:29You've put the design of the first design
39:30and now you're going to throw away from TV commercials.
39:33You've got to throw away from it, Akash.
39:35You can throw away from our account.
39:38How much will you invest?
39:39If we don't invest, then how will the profit become?
39:42Mr. Rakash.
39:43And if it fails, then we'll fall into it.
39:45Mr. Demishji.
39:46Our company is not profit-making,
39:49nor has enough capital.
39:50And what campaign you're talking about,
39:52it's bigger than the biggest campaign in the country.
39:54Yeah.
39:56This is bigger than the biggest campaign in the country.
39:59Indians got a valid point, Mr. Desai.
40:02Look.
40:04We have to stand up.
40:07Right?
40:09People don't want toothpaste,
40:11Colgate,
40:13don't want photocopy,
40:15xerox.
40:17That's the same thing.
40:18Watch's place,
40:20Titan.
40:22Look, Zee,
40:24what you're saying is right.
40:26Yes.
40:27It's not wrong.
40:28Okay.
40:28But,
40:28wait a minute.
40:32You're investing $80,000,000,
40:34you're investing $80,000,
40:34this is not smartness,
40:37this is not a baby.
40:38Why do you stop, sir?
40:40I'm a big one.
40:43I'm a big one.
40:45I'm a big one.
40:54I'm a big one.
40:58I'm a big one.
41:03I'm a big one.
41:11Why?
41:14Why?
41:15I want to reach Titan in every home.
41:17Every home.
41:20In our country, there are so many states and regions.
41:24There are so many states and regions.
41:26There are so many different states and regions.
41:27Correct.
41:28How many ads will you make?
41:30Absolutely right.
41:31We need something that is universal.
41:35It will become an identity of Titan.
41:38Of course.
41:43Sir, there is one thing that is universal and can reach everything.
41:52Music.
41:56Now we are talking.
41:59People remember the word or not.
42:01But tune.
42:05Dhun.
42:06Dhun.
42:07Nirmah.
42:08Washing powder, Nirmah.
42:10Washing powder, Nirmah.
42:12You know it.
42:12And Bajaj, sir.
42:14Bajaj?
42:26Yes.
42:27Shall we?
42:28Team?
42:31Agar fail hua, you will be free of me.
42:33And my Beva Kufi.
42:36Mr. Desha.
42:38Huh?
42:39Bapalan?
42:41Megha?
42:43Kaurav?
42:46Akash?
42:49Yeah.
42:50Kesari.
42:55Kesari, sari.
42:58Whatever will be.
43:00That was a good idea, Megha.
43:01Thank you, sir.
43:19Well, the visuals are great.
43:21Yeah.
43:22But the music doesn't connect.
43:28Hmm.
43:30Hmm.
43:30Hmm.
43:30Kuch dhundhe ya.
43:39Pattakashta matta hundhe ya.
43:43Pattakashta matta hundhe ya.
43:43Babu samjho ishaare.
43:46Aarun pukare.
43:48Pum, pum, pum.
43:49Dekhaed khab to ye silsilhe huwe.
43:57Pammu samjho ishaare.
44:00He is the same.
44:00Pammu samjho ishaare.
44:01Pum, pum.
44:04Pum, pum, pum.
44:07Pum!
44:09Pum!
44:16Pum!
44:17Pum!
44:20Pum!
44:21Sorry.
44:23Did you get anything?
44:25No.
44:55What is this?
44:57Titan has become a music company now.
45:00Jay, you're here.
45:03Yeah, I came to attend a concert.
45:06Flight landed early.
45:08I'll get to meet some people.
45:11There's a concert here.
45:13No, no.
45:15We were just working on the campaign.
45:19Why is everyone looking so tired and lifeless?
45:24Come on, come along with me.
45:26Call everybody.
45:31Ladies and gentlemen, presenting to you,
45:34Mozart's 25th Symphony.
45:49The
45:50The
45:50The
45:50The
45:55The
45:56The
45:56The
46:18ORGAN PLAYS
46:43ORGAN PLAYS
47:08ORGAN PLAYS
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47:28ORGAN PLAYS
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48:04ORGAN PLAYS
48:42ORGAN PLAYS
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50:51ORGAN PLAYS
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51:10ORGAN PLAYS
51:11ORGAN PLAYS
51:12ORGAN PLAYS
51:15ORGAN PLAYS
51:17ORGAN PLAYS ORGAN PLAYS or
51:59To be continued...
52:16To be continued...
52:45To be continued...
53:15To be continued...
53:33To be continued...
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