TOMATO Brand Campaigns V3

A series of social-first campaigns created for TOMATO across different retail seasons, combining commercial objectives with entertainment-driven storytelling and visually distinctive campaign direction.
Developed across multiple campaign periods between 2021 and 2023, the work explored different expressions of the brand identity through humor, emotional storytelling, fashion-focused visuals, and culturally relevant seasonal communication.
Media90z led the campaigns from concept development to digital rollout, including campaign ideation, scriptwriting, creative direction, media coordination, copywriting, publishing strategy, and media buying. Production execution across the campaigns was developed in collaboration with partnering production agencies.

Buy 1 Get 1 - Summer 2021

A comedic, family-oriented campaign built around TOMATO’s seasonal Buy 1 Get 1 offer, using light storytelling and relatable moments to position the brand as an accessible fashion destination for different family audiences.
The direction focused on creating a more entertaining retail experience through social-first content and character-driven scenes rather than relying on traditional promotional formats.

TOMATO Friday - Winter 2022

A Black Friday campaign developed under the “TOMATO Friday” concept, combining fast-paced storytelling with a visually elevated creative direction inspired by youth culture, fashion campaigns, and contemporary digital aesthetics.
The campaign leaned heavily into visual energy, motion, color contrast, and stylized scene composition to create a more immersive seasonal campaign presence across digital platforms.
Among the campaign’s strongest elements was its balance between commercial messaging and a more artistic visual identity.

Jacket Collection Campaign - Winter 2022

A product-focused campaign centered around TOMATO’s winter jacket collection, developed through a lighter comedic storytelling approach designed to make seasonal product promotion feel more engaging and socially native.
The visual direction maintained a warm winter atmosphere while keeping the pacing and tone aligned with the brand’s youthful retail identity.

Ramadan Campaign - 2023

An emotionally driven branding campaign developed during the Ramadan season, focusing on storytelling, atmosphere, and visual emotion rather than direct product promotion.
The campaign explored themes of family connection, seasonal rituals, and shared moments through a more cinematic visual language and carefully structured narrative pacing.
Built primarily as an awareness-focused campaign, the project emphasized emotional resonance and brand presence during one of the region’s most culturally significant commercial seasons.

Across the campaigns, the creative direction consistently aimed to balance ent