00:00We don't just run ads. Just let that hang in the air for a second. Think about the standard playbook
00:06for most brands out there today. The default setting is almost always just throwing money at advertising, right? But this
00:13statement right here immediately shatters that expectation. It creates this genuine narrative tension around the strict limitations of traditional marketing.
00:20I mean, if they don't just run ads, what exactly are they doing?
00:23It forces us to entirely question the very bedrock of conventional digital strategy. Because ads alone don't build businesses. Period.
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