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  • 10 hours ago
Nike unveiled “Rip the Script,” a new football campaign encouraging players to trust their instincts and play with creativity, freedom and joy. The film features stars like Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vini Jr., alongside legends such as Ronaldinho, Zlatan Ibrahimović and Didier Drogba. Set inside a chaotic Hollywood studio, the campaign mixes football, music, fashion and pop culture with cameos from LeBron James, Travis Scott, Kim Kardashian and more. Nike says the campaign is more than a film, describing it as an entire universe of football content that will continue throughout the summer.

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00:00Nike just dropped one of its boldest football campaigns yet, rip the script.
00:04The message is simple. Forget the playbook and trust your instincts.
00:08Nike wants players to embrace creative, fearless and joyful football.
00:13The film brings together some of the biggest stars in the world, including Cristiano Ronaldo,
00:18Kylian Mbappe, Erling Haaland and Vinny Jr., plus legends like Ronaldinho and Zlatan Ibrahimović.
00:24Set inside a wild Hollywood mega-studio, the campaign blends football with music, fashion and entertainment,
00:31featuring cameos from LeBron James, Travis Scott, Kim Kardashian and more.
00:36But Nike says this is only the beginning.
00:39Rip the Script is designed to become an entire universe of football content throughout the summer.
00:55Guys, what are you doing?
00:58Where are you going?
01:02Come back!
01:05We'll get there.
01:11Security!
01:14Hey, come back here!
01:19Excuse me, guys.
01:20Guys, we're filming here.
01:22Stop!
01:26I want a moment.
01:29He's the greatest at all.
01:32Oh, oh, oh, oh, oh, oh, oh, oh.
01:35I've never seen you.
01:36Ooh, ooh, ooh, ooh.
01:39Vieron a Vinny?
01:40Sí.
01:43Ah.
01:52amount of people
02:01that can help.
02:02We are all living together.
02:03I've got to do my job.
02:06Look, you can only see how I can do it.
02:12I'm not trying to live by the other guy,
02:13to pass the ball more well I think it's a ridiculous thing to say I mean oh my gosh
02:24Zlatan will be back
02:29When the cigars is frozen
02:51You've been so patient
03:02Now not yet
03:16What are they doing out there sorry about that guys the point that I'm making is that we wrote the
03:20script for you
03:21The goats goodbye the goats goodbye. Yeah
03:29This is made for you the goats goodbye
03:32I mean you're both the goats
03:40Guys no one should be on the set come on
03:42Wait is that
03:59Someone's running into the rig building
04:00Stop stop stop
04:01Back up back up back up
04:02Back up back up
04:10What the hell
04:11I'm not going to die
04:11I'm not going to die
04:13I'm not going to die
04:17I'm not going to die
04:18Why won't you just die
04:20Dive in
04:21They say it gets lonely at the top
04:23Not over here
04:24Hey listen
04:26Yo
04:29What's going on?
04:30HOT
04:31On your door
04:31Go on
04:33Right
04:37They're back
04:40Everybody go
04:41Come over
04:42Give any conference
04:45Is it going to die bo
04:51This looks fun
04:53What are you all shooting?
04:54Temps everyone
04:55Roll it right!
04:59And roll!
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