00:00A Milano, in occasione della Design Week, Ikea celebra il concetto di design democratico e presenta in anteprima mondiale la
00:07nuova collezione Stockholm 2025, nel quarantesimo anniversario della sua prima edizione.
00:13Il brand apre le porte di uno spazio esperienziale in via Vigevano, con installazioni, novità di prodotto, talk, performance musicali
00:21e workshop aperti al pubblico.
00:23It's actually a very special bone. It was Milan and Salone Dev Morbere inspired our founder, Ingvar Kamprat.
00:33When Ingvar was establishing his brand, even before he started producing his furniture, he was traveling around the world and
00:40visiting different furniture expositions.
00:44And it was Milan that inspired him the most. After Milan, when he found many beautiful products, in a really
00:52good design, designed by famous architects, but very expensive, not for the many.
00:58Then the idea of democratizing design came.
01:01Il legame tra Ikea e Milan è una storia lunga 30 anni e continua nel segno di un design democratico
01:07e della sostenibilità.
01:08It's a 30 years old story, even older than 30 years. But 30 years ago, in Milan, here in another
01:16Milan design week, Ikea made its debut to the world, introduced this democratic design concept.
01:24And to materialize that, even brought a new collection, it's called PS. With that it started. Now we are back
01:32again to Milan design week.
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