00:00Your favorite t-shirt is not wearing out naturally because it was chemically engineered to fail.
00:06Manufacturers apply specific cellulase enzymes to fabrics to create an artificial, soft and luxury hand feel.
00:14This chemical process intentionally weakens cotton fibers to simulate high-end quality for a low price.
00:21While the garment feels incredible on the rack, its molecular integrity is being systematically compromised.
00:28The fashion industry labels this biopolishing, but it actually triggers massive pilling after three washers.
00:37This reaction occurs when damaged fibers tangle together into the unsightly balls you call lint.
00:43Low-wisk yarns are combined with these enzymes to ensure the fabric loses its structural shape.
00:50This structural failure is a calculated design choice meant to force you back into stores.
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