00:01Stephen Curry is making headlines away from the basketball court after announcing a major
00:06new partnership with Chinese sportswear company Li Ning.
00:09The next stage is set.
00:13This is bigger than a shoe deal, bigger than a signature series.
00:18This is the partnership of a lifetime.
00:22The future of Curry brand will be powered by a company truly rooted in sports and innovation.
00:28The agreement will allow Curry to help develop new products and expand his brand through
00:33future retail projects in both the United States and China.
00:36The move immediately sparked discussion among fans and industry observers.
00:40Many see the deal as a reflection of Curry's enormous popularity in China, where he has
00:45built one of the strongest international fan bases in basketball.
00:49Now, the NBA superstar is looking to turn that global appeal into the next phase of his business
00:54empire.
00:58Please, don't make sure you haveανst any massive options for these clubs in the world better
00:58than what you can bring back yours.
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