00:01Shader Sanders is reportedly rewriting the business side of football after generating
00:06an estimated $17.7 million in licensing revenue, a figure that would set a new record for a
00:12football player. When asked about the achievement, Deion Sanders reacted with pride, emphasizing
00:18that the reported number doesn't even include several other business opportunities and
00:21partnerships connected to his son's growing brand.
00:24I'm so grand proud of my kids, starting with Bucky on the other side of this family,
00:27than all my kids. I just had a kid that made the most money in the fish head of the
00:36NFL
00:37itself. That one even includes, y'all don't know that. That was just, that was another.
00:44Speaking confidently, Deion highlighted the family's work ethic and success, suggesting
00:50that Shader's impact extends far beyond football. As his profile continues to rise, many fans
00:56believe the quarterback is becoming one of the most marketable young athletes in sports
01:00today.
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