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00:00The promise of the future is an awesome force.
00:04We look back for experience, but we have to look forward now for inspiration.
00:07And what gives us inspiration to get up in the morning and do our job, learn skills,
00:12develop all that we can possibly be, is the promise of the future.
00:16And it can be so powerful that it can overwhelm any adversary you might have, any difficulties
00:22you might have.
00:23Here's a key phrase, reasons make the difference in your appetite and zest for taking on the
00:29challenge, doing the job, becoming successful.
00:32You can overcome the most unbelievable challenges if you have enough reasons.
00:36There's an ancient phrase, here's what it says, if you try to save your life, you will
00:41lose it.
00:42But if you will lose your life, meaning if you will invest your life, that's the best way
00:48to save it and to multiply it many times over.
00:52So here's the phrase, investing life into life has the potential of creating miracles.
00:58Investing life into life creates a new baby.
01:01But investing life into life with ideas, information, association, influence can create enterprise,
01:09can create a corporation, can create a business, can create a movement, can create something that
01:16benefits many more people than just those few that might have invested in each other's lives.
01:22So make this note now, you never know who's in the audience.
01:26So you don't know who's out there that's going to make an impact on the world, that's going
01:30to do extraordinary things.
01:32So here's what you must always do, always be sincere and always do your best, no matter
01:37who you talk to, because you just don't know.
01:40You just don't know who's there ready or when the timing is right.
01:46So jot this down.
01:47It takes more than one voice to help us to see, help us to think, help us to make decisions,
01:55help us to evaluate.
01:58It takes a variety of personalities, messages, points of view.
02:06The weight of experience, if it comes from several sources, it can be just incredibly
02:12valued when you sum total it.
02:14Okay, let's talk about setting goals.
02:15When I first met Earl Shoaff, not long after we had met each other, he asked me, Mr.
02:21Rohn, maybe here's one of the best ways I can help you.
02:23He said, let me see your current list of goals and let's go over them and talk about
02:27them.
02:28He said, I've got the experience.
02:31And he said, let's do it.
02:33And I said to him, I don't have a list.
02:37He said, well, if you don't have a list of your goals, he said, I can guess your bank balance
02:41within a few hundred dollars, which he did.
02:44And I thought, isn't that something?
02:47Then I said to him, you mean if I had a list of goals, it would change my bank balance.
02:53He said, drastically.
02:56So that got my attention.
02:58And all those years ago, I learned how to set goals.
03:01We're primarily affected by five things.
03:03Number one is the environment, the political environment, the social environment, the physical
03:09environment.
03:10environment.
03:11Whatever surrounds us affects us.
03:13The city, the country, the countryside, the village, the office, the people.
03:24We're constantly affected and shaped by our reaction and decision making.
03:30A lot of it depends on the environment.
03:33And for the physical environment, we all need to pay attention to that.
03:37Make every contribution you can.
03:40It's one little small planet.
03:43Remember those first pictures from space?
03:45Looking back on Earth.
03:47It looks so fragile.
03:48It looks so small.
03:51We thought, wow, so many people live there.
03:54How can that be?
03:57We must take care of it.
03:59Right now, it's the only planet we've got.
04:01Do everything we can.
04:03My mama taught me those little things, right, pick up, don't leave your trash.
04:07You know, a little thing like, I remember I got a toothpick once at the cafe and I took
04:14the little cellophane off the toothpick and I just dropped it on the floor.
04:18Mama said, no, no, you wouldn't do that at home.
04:21I thought, wow.
04:23She said, just put it in your pocket.
04:26And then when you get home, you put it in the trash.
04:29And somebody said, well, what the difference does that make?
04:31You know, the little cellophane on the toothpick.
04:34Here's what makes the difference, the habit.
04:36And the habit makes the difference primarily for you.
04:39Now, yes, it makes a contribution and a little small contribution by not leaving trash.
04:43But here's what it does mostly, give you the incredible feeling of self-worth because you
04:51have good habits.
04:53That's the deal.
04:54The habit of turning out the lights when you're finished with your hotel room.
04:58You leave the hotel room, turn out the lights.
05:01It just makes a small contribution.
05:03But what if everybody did it?
05:05I'm telling you, the energy requirements would be less.
05:08You say, well, the hotel gets the benefit.
05:10Hey, it doesn't matter to you who gets the benefit.
05:14Guess what's the greatest benefit?
05:16Being a person of unique habits.
05:18Habits that not only make you perform as far as skills are concerned, but habits that make
05:24you feel good about yourself.
05:27If it's so easy to do, why not do all the easy things that make a contribution?
05:34And who knows what the total contribution could be if we all did it.
05:37But even if everybody doesn't, if you do it, and if I do it, it just makes us better human
05:45beings.
05:46It makes us feel better about ourselves.
05:49And if I know you do it, it makes me feel better about you.
05:52And if you know I do it, I think it makes you feel better about me.
05:56Here's two excellent questions to jot down.
06:00And this is for mature people now because these are kind of tough questions, especially one.
06:04Here's the first question, what's got you turned on?
06:07That's a good list to make.
06:09Here's what's got me turned on.
06:10Here's what's got me up early, staying up late, maximizing my abilities all day long.
06:16Here's the list of what's got me turned on.
06:21Now here's the next question.
06:23Here's the question, what's got you turned off?
06:29How come you don't have the zest and the vitality and the appetite for daily accomplishment?
06:38I started making a list of the things that had me turned off.
06:41And once I got that settled and then started making a list of what had me turned on and
06:48what would turn me on in the future, I'm telling you, my life has never been the same.
06:51It was like a revolution, a personal revolution, a 180 degree turn, wow.
07:00I can't say it's strong enough.
07:03It's easy to get lazy in designing the day and designing the year and designing the future
07:08and designing what you want to accomplish and just cross your fingers and hope it'll
07:12all work out, that the favorable winds will blow it all your way.
07:16Anyway, I'm telling you it's not going to happen.
07:18Now here's the next exercise.
07:19This will take now just a little bit of time.
07:21And the question is, why?
07:23Why are those four goals important to you?
07:27So make these notes now.
07:28When the why gets stronger, the how gets easier.
07:33When the why gets big, powerful, strong, how seems to be so much easier.
07:40Without a strong enough why, the how seems to be too difficult almost to accomplish.
07:46Say, how do you manage your time?
07:48Hey, if you had strong and powerful enough goals, you'd figure out how to manage your time.
07:52You'd get a book on the subject.
07:54You know, you'd do something to manage your time if it was worth it.
07:58If it's not worth it, you know, why would you bother studying the art of managing your time
08:04if it really doesn't matter?
08:06But if it really mattered in the accomplishment of your goals and why you wish to accomplish them,
08:12see, you can do anything.
08:13You can get up any hour, read any book, take any class, make any change, develop any skill,
08:18do any discipline.
08:19I mean, you can do it all when this how and the why, or when the why starts to grow.
08:25The how gets simple.
08:26A little note, maybe one of your goals was to have a million dollar home on the hill
08:33overlooking Snake River Valley.
08:37Okay, that'd be a good goal.
08:40A million dollar home.
08:41Here's the next question.
08:43What for?
08:45What for?
08:48I mean, a house is a house is a house with bricks and wood and
08:54walls and roof.
08:57The key, yes, million dollar home, that'd be wonderful, but what for?
09:03So now jot this down.
09:05Purpose is stronger than object.
09:08The object would be the house and that'll pull.
09:10That's a worthy goal to go for, the object of the house.
09:13But here's a stronger goal, the purpose for the million dollar home.
09:19You say, well, it'll be the centerpiece of all the family's activity
09:22with all kinds of unique people coming and going
09:25and the influence and things will be happening in this place.
09:28See, now we're getting somewhere.
09:30So if you got that line, it's one of my best for the whole day.
09:32Purpose is stronger than object.
09:35It's okay to have plenty of objects to go for on your goal list.
09:40But always keep asking yourself the question,
09:42and sometimes it's good to just write it out.
09:44Here's why I want this money.
09:47Here's why I want this place.
09:51Here's why.
09:52And you start developing those reasons.
09:54And I'm telling you now, this starts to become incredibly powerful.
09:58Some of your goals should be personal development.
10:00The person you wish to become.
10:03Develop skills that make you attractive to the marketplace.
10:07Develop the temperament and the attitude that makes you attractive to the business world.
10:13The attitude and the temperament that makes you a splendid father studying the art.
10:19Because here's what's important.
10:20It's not what you get that makes you valuable.
10:23It's what you become that makes you valuable.
10:26I keep saying this year after year for the last 39 years publicly.
10:31It's the person you become.
10:34The idea of becoming an attractive person, a skillful person, a good friend, a good colleague,
10:41a good partner, a good member of the round table, a contributor.
10:50See, that's the key, the person you become.
10:53I mean, this, I'm telling you, this stuff changed my life, altered the course of my life.
11:00From milking cows to sitting on this stool.
11:08Incredible.
11:09What a journey.
11:11And part of the explosive stimulation started when I met Earl Shoaff.
11:15And he asked me, have you got a list of goals?
11:17And I said, no.
11:18And he said, then I can guess your bank balance.
11:21I thought, whoa.
11:23I immediately started studying the art.
11:26And the art and the accomplishments of it helped to change my life.
11:30Now I want you to answer this question.
11:32What kind of person must I become to achieve all I want?
11:37And I'll give you time to write that down now.
11:39What kind of person must I become to achieve all I want?
11:44What you become helps you to achieve and what you achieve helps you to become.
11:49And the more you become, the more you can achieve.
11:51And the more you achieve, the more you can become.
11:54Who knows which affects the other the most?
11:58This is time for a little truth here.
12:01Maybe you need to become much wiser than you are at the moment.
12:05You need to become stronger.
12:06You need to have better health.
12:07Maybe you need a little coaching.
12:10To really become the person I want to become, I'm going to have to have some coaching.
12:14Physical coaching, spiritual coaching, developing skills coaching.
12:21To be the influence you want to be, you've got to build an incredible reputation.
12:26What kind of person must I be to attract all that I want in my life and the people that
12:33I want
12:34and the opportunities that I want?
12:36When you knock on the door and opportunity opens,
12:39you must stand there as a very attractive person or you may not be invited in.
12:45One of the most mysterious and unique phrases that Jesus ever used.
12:52Here's what he said.
12:54I stand at the door and knock.
12:57And if you open the door, would you probably invite him in?
13:04This extraordinary person.
13:06You say, wow, yeah.
13:10And he said, if you invite me, I'll come in.
13:12We'll sit down.
13:14Talk things over.
13:16For you to be that kind of attractive person,
13:18that if you knocked on the door of opportunity and it opened and you stood there,
13:22would you be the kind of person that opportunity would say,
13:25come right in.
13:27Take these notes.
13:28The key is to put everything on your list.
13:31Now, the key is to take it out of your head and put it on paper.
13:37You know, you can dream about what you want, but when you start committing it to paper,
13:41now it more formalizes.
13:44Information now starts to make a composite of an idea.
13:50And ideas can turn into hotels.
13:53Ideas can turn into enterprises.
13:55Ideas can turn into a fabulous career.
13:57We need the information.
13:58We need the stimulation.
14:00But then you'll learn now later to start putting everything on your list.
14:03Now, jot this down.
14:04It's very important if something's not that important to you to take it off your list.
14:09You don't have to accomplish this whole list.
14:15But if you had 100 items on your list and you accomplished 80,
14:18who cares about the other 20?
14:21If you got the biggest share of what you went for, wouldn't that be enough?
14:26And the answer is probably yes.
14:27It'd be overwhelming.
14:28It's overwhelming.
14:29Okay.
14:30So, you can rearrange this list.
14:31You can change it.
14:32You can tear it up and start over.
14:34You can say, oh, you know, last year I thought this was so important.
14:38That's not important to me anymore.
14:40The things I've learned in the last 12 months, I've changed my whole goal list.
14:44I thought this was so it.
14:47There's two great words of antiquity everybody should learn.
14:50Here they are.
14:51One's positive and one's negative.
14:53Here's the positive word from antiquity.
14:56Behold, that's the positive word.
14:59Behold the possibilities.
15:01Behold the opportunity.
15:02Behold the future and give it design.
15:05Behold and look at the chances you've got.
15:08Behold, spring has come.
15:09Behold, the day has arrived and the sun is shining and the shadows are fleeing away.
15:15Behold, the next person you can meet might be your friend for life.
15:19Behold, the next person might be a colleague forever.
15:22Behold, that's the positive word, behold.
15:25Now, here's the negative word.
15:28Beware.
15:29Now I want to give you a sentence to jot down that's very valuable.
15:31Here's what it is.
15:32Beware of what you become in pursuit of what you want.
15:37Beware.
15:37All of our lives we have to deal with behold and beware.
15:41When a kid goes to school, it's behold the opportunity and beware the dangers.
15:46Behold and beware.
15:47So beware of what you become pursuing what you want.
15:51Beware of what you want.
15:52Some things I went for in the very beginning cost me too much.
15:57I got so obsessed with some things that I found out later the price was too big to pay.
16:06If I would have known better, I never would have paid.
16:20So don't become so obsessed with something that you lose your sense of reason or it costs you
16:26your friends.
16:28Don't be so obsessed with something that you compromise your virtues and your values.
16:36Here's a key phrase.
16:37The greatest source of unhappiness is self-unhappiness.
16:41It's not from outside the things that make us unhappy.
16:46The greatest devastating unhappiness is to be unhappy with yourself.
16:54Now a mild form of unhappiness is constructive.
16:58The desperate form of unhappiness is destructive.
17:02It's like worry.
17:03We should all worry a little but not let it destroy our lives.
17:08If you're in New York about to step off the curb
17:12in downtown Manhattan and the yellow taxi's coming, best you worry.
17:17Enough to get your feet back up on the curb lest you get yourself wiped out.
17:23So it's called caution but not undue caution.
17:26It's called fear and worry but not the worry that kills you.
17:30Not the worry that destroys you.
17:33It's like hate.
17:34You know, you don't need to hate your job.
17:37Save your hate for the important things like evil.
17:40Like the weeds that attack your garden.
17:44Like the diabolical ideas that try to entice your children.
17:49You don't need to hate everything.
17:52I hate this, I hate that.
17:53That's the misuse of your hate.
17:55Save it for the things we really must hate.
17:59And now here's the last note.
18:02If you'll start this glorious journey of being meticulous, deliberate, and hardworking
18:09about setting your goals for the day, setting your goals for the month and the year,
18:13setting your goals for your family and yourself and your business and your colleagues.
18:17Start thinking forward.
18:18Here's what you will become.
18:20A major contributor, not only to yourself, but a major contributor to others.