00:00Starbucks got boygott again.
00:01This time it's not in Malaysia
00:03Instead, it's South Korea.
00:06Public anger over thermos cups
00:07Checking membership cards to launch a "cup of benefits" campaign
00:09The boycott movement is escalating.
00:12The government also issued orders for future activities
00:14Ban Starbucks products
00:15Even South Korean President Lee Jae-myung posted a scathing critique.
00:18Get the CEO of the parent company, New World
00:20He had no choice but to come out and bow three times in apology.
00:23What exactly is the reason?
00:24This has gotten Starbucks Korea into a huge mess.
00:48Starbucks Korea this time
00:49Because of Tank Day
00:51This keyword
00:52He personally orchestrated this epic public relations crisis.
00:56May 18th
00:57They launched this promotional campaign called Tank Day.
01:00Mainly featuring a series of tank-shaped thermos cups
01:03It also came with copywriting.
01:04It was placed on the table with a thud.
01:07But this activity
01:08However, it precisely hit the most painful historical wound in South Korean society.
01:12May 18th
01:13It is the 46th anniversary of the Gwangju Democracy Movement in South Korea.
01:17On this day in 1980
01:19The people of Gwangju rose up in rebellion against military dictator Chun Doo-ho.
01:23However, they were brutally suppressed by the military's deployment of tanks.
01:26Resulting in the deaths of 165 civilians
01:2965 people missing
01:30376 more people later died from injuries sustained in the attack.
01:33As a result, Starbucks Korea's suicide-like Mark Jin
01:36This sparked nationwide outrage.
01:38Besides online condemnation
01:40President Lee Sai Min also joined the fight against the Uyghurs.
01:43Offline, various forms of boycotts have also erupted.
01:46Starbucks sales in South Korea plummeted as a result.
01:50The CEO of the Korean division was also immediately dismissed.
01:53What's speechless is...
01:54According to a report by the South Korean financial media outlet Maeil Business Newspaper
01:57Subsequent investigation revealed
01:58The marketing idea actually came from the planning team asking AI for the event concept.
02:04meaning
02:04That wouldn't be...
02:05Surprisingly, no one in the team noticed.
02:08Is May 18th a sensitive date?
02:11Despite Starbucks Korea issuing a formal apology statement
02:14Acknowledging the inappropriate use of certain words
02:16However, this was completely ineffective in quelling public anger.
02:18Ultimately, Chung Young-jung, chairman of the parent company New World Group, stepped forward and issued a public apology.
02:22Three bows
02:23But the turmoil is probably not over yet.
02:25A member of the public took a picture of the Starbucks store at around 8 p.m.
02:28Aside from employees, there are almost no customers.
02:31A large number of people also initiated a refund campaign.
02:33Many people posted screenshots online.
02:35He said he spent a week
02:37Finally, I successfully withdrew the money and got a refund.
02:39This incident shows that
02:41A marketing team is really important.
02:43Blindly relying on AI could also cause endless harm.
02:46What do you think?
02:47Feel free to share your thoughts.
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