- 22 hours ago
Category
๐บ
TVTranscript
00:00Welcome to Florida.
00:02We're having a party!
00:04Home to theme parks, golden tans and 400,000 Brits.
00:08This one is the one with the view.
00:10Wow!
00:11Who've made the Sunshine State their new home.
00:14I feel blessed every single day.
00:16I'm living the American dream. I definitely am.
00:18They've swapped drizzly winters and gas bills for new careers
00:22and seemingly endless fun in the sun.
00:25Two, one, yay!
00:28Get it right and life in Florida can be like a dream come true.
00:32I get to drive a convertible. It's fabulous.
00:35But getting here and staying here takes hard work.
00:38Good job, good job. Keep it going team!
00:40Grit.
00:42And determination.
00:44The glamorous side of living in Florida.
00:46These are the Brits who've made their own Escape to Florida.
00:54Today on Escape to Florida.
00:56It's Florida, baby. It's Florida.
00:59Golf instructor Peter manages his new client's expectations.
01:03I don't have any magic pixie dust that I can sprinkle on you
01:06and turn you into Tiger Woods.
01:07It might take that.
01:08But I'm going to do my best, all right?
01:10Holly has high hopes of making a million selling fantasy footwear.
01:14Three pairs of boots, one hat.
01:16That might be a record for the first hour.
01:18I think so.
01:20And David turns up the heat on his team's training drill.
01:24Call the matey.
01:25Matey, matey, matey.
01:28Firefighters back down.
01:36With over 1,200 courses, Florida is a golfer's paradise.
01:4280 miles north of Orlando, Palm Coast is no exception.
01:46Perfect for PGA professional Peter Cherry and his wife Judy,
01:50who moved here from Hertfordshire two years ago.
01:53For me, I think this is the best time of my life.
01:57Aw.
01:58And that's...
01:58That's so nice.
01:59I really do. I mean that.
02:00I think it's just the best.
02:01Aw.
02:01If I'd known what I know now 25 years ago,
02:05I'd have been out here 25 years ago.
02:07That's so nice.
02:07Peter, do you want a cup of tea?
02:09Uh, yes, please, matey. That'd be great.
02:14Peter and Judy could have moved here decades ago,
02:17but it just never felt like the right time.
02:21I had the opportunity to get my green card
02:24for the last 20-odd years,
02:25and we decided that if we never did it,
02:27we'd totally regret it.
02:29So we wanted a new opportunity,
02:31we wanted a new challenge,
02:32we're both adventurers,
02:33we just want to get out there and see the world.
02:35What about breakfast?
02:37Uh, yeah, can I get some, uh, slice of toast, please?
02:40Yeah.
02:40Um, with some peanut butter on or something like that.
02:42Yeah.
02:42If you would please.
02:43For Peter, being a professional golfer here
02:46is a little different than in the home counties.
02:48I was a head pro back in England for, uh, about 28 years.
02:53I used to work pretty hard.
02:54Now I've moved to Florida.
02:56Life has changed massively for me.
02:58I earn more money.
02:59I work less.
03:00I have more free time to spend with my family.
03:03Life is just so much better.
03:06And what better place to live if you love golf
03:08than on the course itself?
03:11That sky is looking so moody.
03:13Mmm.
03:14I mean, you can tell, can't you?
03:15When you look at the sky like that, you know, it's coming.
03:19Cups of tea and talking about the weather
03:21aren't the only reminders of Britain in their home.
03:24It just brings us back to what we really love and care about.
03:29Clearly, Peter playing golf, me drinking, and our family.
03:32And then, um, our little girl made us this,
03:35which is the Cherry family.
03:36And it's got the UK, it's got the US,
03:39and it says, you know, only 4,000 miles apart.
03:4423-year-old daughter Olivia decided to stay in London.
03:49We miss Olivia, our daughter, terribly.
03:51She's a smart kid.
03:52She's got a good job, she's got a good life.
03:54I just wish she was here.
03:57Paterdale terrier Hugo did make the journey to Florida.
04:02Hello, Hugo.
04:03He travelled with us all the way from the UK in a crate,
04:06poor little thing, at me, nine, ten hours.
04:08His flight cost twice as much as ours.
04:11We would never have left him behind.
04:13He's part of the family.
04:16This is how we're going to be seen.
04:18They're the people that took their dog but left their kid at home.
04:21It's really bad, isn't it?
04:23There's another thing Judy and Peter miss about Blighty.
04:26The thing I miss more than anything else is the banter.
04:29Our sense of humour is like nothing else that I've ever experienced anywhere.
04:34We know how to laugh at ourselves.
04:37Who doesn't love a bit of bants?
04:39I need a napkin or something.
04:41Wipe off my chops.
04:46Make sure I've got everything here.
04:49Sunscreen.
04:50Absolutely got to have that for Florida.
04:52Today Peter is taking out a new client at one of the area's premier golf courses.
04:57How's your day looking?
04:58So I've got Tim today, who's coming down I think from near Chicago somewhere,
05:03struggling with his game a bit.
05:04So fingers crossed the weather is decent.
05:06I was going to say, what's going to happen if like it starts to rain?
05:10I mean we'll just have to manage that as best we can.
05:12He's obviously paid a lot of money for this.
05:14I want to try and give him the best day that I can for him.
05:19While Peter's out, Judy's meeting up with her pals.
05:21And that means looking the part.
05:24One more thing.
05:25I just need you to just check out what baseball cap for today.
05:28Does that work?
05:29No.
05:29That's not working.
05:31Hang on.
05:31What about that one?
05:32That can possibly work.
05:34Since moving here, Judy's a lady of leisure.
05:37But that wasn't always the case.
05:39Back in the UK, I was the director for a global recruitment firm.
05:45And it was a really hardcore, tough, tough job.
05:50But now really, she's a professional pickleball player, if we're totally honest.
05:54Really is what you do, isn't it?
05:56Now I do pickleball.
05:58Living the dream.
06:00Am I going to beat them? Smash them!
06:01Oh, you are going to do it.
06:02Take them down on the court.
06:04Just go easy on them.
06:05All right.
06:06Just go easy on them.
06:07Remember, they're Americans, OK?
06:08You've got to take it easy with them.
06:09Yeah, I'll do it.
06:10We're residents.
06:10We're just visitors in their country.
06:12Yeah, yeah.
06:12All right, I've got it.
06:13I've got it.
06:13All right.
06:15While Judy's enjoying her new favourite sport, Peter needs to get serious with his.
06:20This is really important.
06:22If you want to get a really good goal swing, I've got my strike bag.
06:26As his client's coming all the way from Chicago for Peter's help, he'll need to make good progress and quickly.
06:37Davenport, close to Orlando, is a paradise for play.
06:42And just 15 minutes from the theme park capital of the world, somewhere Holly, from Northampton, knows very well.
06:50I moved to Florida in 2006 to do the Disney College programme after not knowing what to do after I
06:56finished my A-levels.
06:57You can come over, work for the company for a year.
06:59They have housing.
07:00They have transport.
07:01I decided I wanted to move somewhere sunny.
07:03I don't speak a foreign language, so Florida seemed like the best bet for me.
07:06Look good?
07:06Looks good.
07:1018 years later, Holly's still working as a bartender at Disney, but hopefully not for much longer, as bigger plans
07:17are afoot.
07:19Do you want to get racks in first or do you want the house stuff in first? Racks, okay.
07:23Since she was a child, Holly's been a fan of dressing up.
07:27And through her love of costume, she spotted a potentially lucrative gap in the market and set up her own
07:33business.
07:34I own the Bruja Boutique, a medieval shoe and boot company primarily.
07:40That's what we focus on. Cute shoes, cute boots for women.
07:43It's Friday morning and Holly and boyfriend Aidan are getting ready to take her new footwear business to an event
07:5090 miles away.
07:54Today we are preparing to leave for the St Petersburg Renaissance Fair.
07:57It is a four weekend festival and we're going to sell as many shoes and boots as we possibly can.
08:02We have two more cargo trailers heading out already with the shoes, the boots.
08:06I think we've got approximately like six to seven hundred pairs of them.
08:09I need to go through the list and check it. Okay. Nearly there.
08:15This fantasy world festival is just one of around 200, attracting millions of visitors across the U.S. each year.
08:25And people there are willing to spend big on getting the right gear.
08:35Renaissance festivals are places people go to forgo reality, where people can be creative.
08:40You see lost arts and artisans, there is shopping, there is entertainment.
08:44It enables me to be amazingly creative, something that I don't necessarily get the same fulfilment from elsewhere.
08:51Holly's plan is to sell her unique shoes to people like her, who love dressing up at these Renaissance festivals.
08:57But that dream doesn't come cheap.
09:00I have put pretty much my entire life savings into doing this, so it has to work.
09:05It's a big gamble. This niche footwear is priced at $160 to $270.
09:12So Holly needs to sell the fantasy to her customers to pull off the mammoth mission she's set for herself.
09:19The aim is the business is going to turn over a million dollars before the end of the year.
09:23We're quite a long way off it, but if we can do sort of like $4,000 to $5,000
09:27a weekend, then we'll start getting ourselves back on target.
09:30Is this all the tubs?
09:32I think so.
09:33Oh, babe, did you check for an extension lead or whether we need an external lead?
09:37Yeah, I can check.
09:39It's 8am, and a two-hour drive to the fair, and then Holly needs to set up shop, which takes
09:46at least six hours.
09:50All right, so the train's locked. Locked?
09:51Yeah. Locked, locked.
09:52It's locked.
09:53Door's not going to open, right?
09:54I know. I have done that twice now.
09:58To be ready to open to the public at 10am tomorrow and get the much-needed money coming in towards
10:04her monumental goal, Holly needs to get everything there in one piece and set up fast.
10:22Tequesta on the Atlantic coast of Florida.
10:26A tropical paradise in Palm Beach County, protected by Dublin-born David.
10:33So I've been here for 24 years in the States.
10:36I've been working for Tequesta Fire Rescue for 20 years.
10:40I started here as a volunteer, then I was an intern, then I became an EMT firefighter, paramedic, lieutenant, and
10:50then captain.
10:51David met his American wife, Melissa, in Australia.
10:55They moved to Florida to be close to her parents, and now have four kids.
11:00I feel blessed in life for my wife, my kids, where I live, where I work.
11:07Florida has given me multiple opportunities to be successful in life, and I've taken those opportunities and ran with them.
11:16Now, the 6,000 plus residents of Tequesta count on David and his team to help rescue and protect them
11:23from all sorts of emergencies.
11:26This is where we had one of our massive fires. We rescued an old lady from a house right there.
11:32In Florida, fire isn't the only danger.
11:37Tequesta is surrounded by water.
11:39David's highly trained crew often covers sea rescues.
11:43We run about 20, 30 calls a year out on the beach, in the water.
11:48Sometimes we'll go out on a boat, cardiac arrest, try to get, you know, CPR and all that stuff going
11:53before they get anywhere near shore,
11:55so that we can give that person the best chance of survival.
11:59Each shift is 24 hours, and back at the fire station, David and his team are on standby for the
12:05next call.
12:07This right here, it actually came off our old 1993 ladder truck.
12:11So the guys wanted to take the sign off to put it up here.
12:15Kind of like when you go out to play a game, you see you in Liverpool and all of that,
12:18and they're walking down the tunnel.
12:21Little tap, it's the same type of thing, you know.
12:23Every day you come to work here, you don't know what you're coming to.
12:26We could be coming in and we might run no calls, we could have shootings, we could have major traumas,
12:33major fires.
12:34Come to work every day not known, that's the excitement of doing this job.
12:38David has to be ready for anything to happen at any time, in case the alarm, or tones as they're
12:44known here, go off.
12:46We have our action ready chairs right here.
12:48All of a sudden the tones go boom, hit the lever and off we go.
12:53The tones go off, whatever you're doing, figure out how to get it done, get out there, onto the trucks
12:58as quick as possible.
12:59I've been caught in the shower, I've been caught on the toilet, I've been caught in the middle of dinner.
13:07Working in extreme conditions, with your life on the line, helps form unbreakable bonds.
13:13Anybody else want a soda?
13:14Those are off limits aren't they?
13:16Yeah, it's a special occasion.
13:18As you can see, we've got Mark, he's chilling out now.
13:22He set the bar so high for all the new rookies coming in.
13:25Apart from he's got that silly mullet haircut, but other than that, like, that's okay.
13:29Can't tell them how to cut their hair.
13:31This is the new thing, so.
13:32They keep me up to date on all these new things that come out all the time.
13:38When I came here, for the first few years, I was homesick, I was missing something.
13:42And the fire department is what filled that gap.
13:44Mark is my lieutenant, he's the second brain.
13:47He's actually the first brain, I'm the second brain.
13:49I play off him.
13:51You just become family with these guys, because you entrust your life with them,
13:55and they have to trust that you'll risk yours to save theirs one day if it ever comes up.
14:01And David's team feel the same, like Lara, who moved onto his crew a few months ago.
14:08Captain McGovern is a good captain, he brings a good amount of just energy and charisma to our shift.
14:16Keeping his work family and the residents of Tequesta safe means rigorous training.
14:21Let me just sit here.
14:23And today, David's got a special exercise planned to impress his new station chief.
14:29So what would happen is, they're getting a call.
14:32But before he can get started...
14:34Engine, you must rescue 85.
14:37Video call accident.
14:39They're going on an accident, they need to be prepared.
14:42Less than two minutes since the call, some of David's team, including Lara and rookie Mark,
14:47are on their way to support a fire engine from a different unit.
14:51So we're backing up engine 11 right now.
14:54So they'll go over there. Engine 11 will take care of the vehicle accident itself.
14:59They're going to take care of the medical, the people that are hurt in the vehicles.
15:02David's training session is on hold until the emergency call is over.
15:18On Florida's Gulf Coast, Holly and boyfriend Aidan are on the way to the Sunshine State's newest Renaissance fair in
15:26St. Petersburg.
15:28It's going to be okay. We've just got to get through the next, like, three to four weeks.
15:32Holly's plan is to sell as many medieval shoes, boots and accessories as she can, aiming to make a million
15:39dollars this year.
15:41Aidan, we're going to go and find the booth.
15:43Have fun.
15:43Well.
15:47As the whole of the fair is still being set up, First Holly needs to locate her stall.
15:53Now, I believe that my booth is over by the main stage, which looks to be over there.
15:58By tomorrow morning, this Renaissance, or Ren fair as it's known, will be crammed with plenty of weird and wonderful
16:05ways for people to spend their hard-earned dollars.
16:09You will see various vendors, lots of artisans, pubs, food, drink.
16:14Look at you, looking all fabulous!
16:16Hi!
16:17Hi!
16:18I've been here for now almost 18 years, so Florida is very much home.
16:23The Renaissance fair life is my escape from reality.
16:26It is everything that I love.
16:28The community itself is so welcoming, so open, so non-judgmental.
16:34So, although I'm a very long way from home, it feels less far.
16:38But this fair is a brand new one, so no-one knows how many visitors will actually turn up.
16:44With the shop, that means there's a whole lot of anxiety with it, because is it going to be well
16:48attended?
16:49Are people going to want to shop? Do people want boots and shoes?
16:52And that's not the only concern.
16:54Holly and her team have around six hours to set up the stall.
16:58This is my business partner, Melinda.
17:00Hello!
17:01Melinda and I both went through very similar personal situations, and we decided that we were going to go into
17:07business for ourselves, because no one was catering for women.
17:10We wanted our own shoes, we wanted our own boots, and we were like, let's do it.
17:15But they've hit a snag with their stall.
17:19I've not heard anything about walls.
17:21Okay.
17:22So this is going to be the drama for today.
17:25The fair has provided them with a tent, but it has no walls.
17:29If they can't get any, they can't leave their stock out overnight and won't be ready for opening tomorrow, losing
17:35them much-needed business.
17:38Everything's fine.
17:39Oh, my God.
17:40I just keep saying it until it's true.
17:42So first, Holly needs to rally the troops and come up with a plan.
17:46We have around six hours till we lose daylight to turn this empty space into a fully functioning shop for
17:53the next four weeks.
17:54We need to work out how we're going to protect it from the elements, because we need walls, so that
17:59is definitely going to be a priority today.
18:02I'm getting changed, because this is not conducive to getting stuff done, so active wear time.
18:07After a quick costume change, Holly and Melinda want to see if the owners of the fair, Andrew and Tiffany,
18:13can help.
18:14Put up what you can for now, and I'll supplement.
18:17I'll get you tarps or whatever so you can close everything up on the weekend.
18:21And then, on Monday, I will order four more sidewalls.
18:25All right.
18:28With the walls problem resolved for now with temporary tarpaulin sheets, they need to help the team finish getting the
18:34stall set up.
18:38And they're making good progress.
18:40We're almost at two o'clock, so about four hours in.
18:42We've got masks going up, we've got a full array of boots.
18:47I hear the boys oohing and aahing. What's going on?
18:49Just let them do the man stuff.
18:51They're doing man stuff.
18:53Both of us have invested a large amount of money.
18:55Right now, every penny that we have made has gone back into restock.
18:59So we haven't made a penny out of this yet.
19:01We just keep investing money in it.
19:03But we believe in it, because it's going to work.
19:05It has to work. There is no safety net.
19:11Having already spent $50,000 each on the business so far, it needs to start paying off soon.
19:18We're standing in amongst all our money right now.
19:20Yeah.
19:21I'm in debt to my eyeballs, but that's okay.
19:23Okay, okay.
19:23Debt's fun.
19:24Yeah, it's so much fun.
19:25Debt is the American way.
19:26Oh my God, I was just going to say this.
19:28Debt is the American way.
19:32Five months in, and they've hit around $80,000 of their $1 million target.
19:38When the fair opens tomorrow, every sale will count.
19:49On the northeast coast of Florida, Judy is helping husband, PGA professional Peter, get ready for work.
19:56How do I look, babe?
19:57Yeah, you look good.
19:59I really like it.
20:00Yeah, it's nice.
20:01Today, he's off to an exclusive golf course to help a new client who's flying in from Chicago to improve
20:07his game.
20:09Let's get everything loaded up and bring all my gear, of which there is plenty when you're a golf instructor.
20:17Peter now makes $200,000 a year, but that relies on keeping his clients happy as they're paying big bucks
20:23for his help.
20:25Wait, wait.
20:26There's a good boy.
20:27Come on.
20:28Typically, for a three-day school, you'll be paying around about $4,500 to maybe $5,000.
20:37Right.
20:37All right.
20:37I'll grow everything.
20:38Okay.
20:38See you later.
20:39See you, bye.
20:40Bye.
20:40Bye.
20:43Having left his job as a golf pro of 28 years in Hertfordshire, Peter now coaches golfers all over the
20:50States.
20:52The work-life balance out here is different.
20:56We feel like we are on permanent vacation the whole time now.
20:59I mean, I say vacation, I'm turning into a Yanker.
21:01I mean, permanent holiday.
21:03Peter brings around 30 clients each year to Hammock Beach's Conservatory course, one of the finest on the Palm Coast.
21:17We are good to go.
21:19Let's wander up and go meet Tim.
21:23When your clients are paying thousands for your tuition, it can be a fine line to tread between helping and
21:29offending someone.
21:31I spend most of my time trying to get people to do things that they don't really want to do,
21:35because I'm changing their golf swings, and that's a dirty word in golf.
21:39We don't like change.
21:40Hello.
21:40Good morning.
21:41Good morning, Peter.
21:42How are you?
21:43I'm very well, thank you.
21:43You're going to straighten out my game win.
21:45I'm going to be doing my absolute very best.
21:47I don't have any magic pixie dust that I can sprinkle on you and turn you into Tiger Woods.
21:51You might take that.
21:52But I'm going to do my best.
21:54All right.
21:54Let's do it.
21:55Come on.
21:55All right.
21:55Let's go do it.
21:58Tim has a handicap of 25, which is slightly on the high side, so Peter will have his work cut
22:04out.
22:05I'd like to work on my consistency.
22:07It's really been a big challenge with me.
22:09I'll hit a good shot, and I have no idea why, and then I'll hit a bad shot, and I
22:13have no idea why.
22:14So if I can find out or discover why I'm doing it, that might be the road to fixing it.
22:19And ta-da.
22:20Look at that.
22:21Perfect pyramid.
22:23Peter's got a whole range of kit to help Tim improve, even if it doesn't turn him into Tiger.
22:29So we're going to start off with, first of all, by taking some videos, and then we'll have a little
22:33look at what's going on and how you're hitting them.
22:35All right.
22:36Training day begins with us.
22:37On the range, we just hit a few balls.
22:39We have a look at the problems.
22:41We discuss it with the student.
22:43So the ball is too close to your left foot.
22:45With this wedge, we want it a bit more middle of the feet.
22:48Okay.
22:48And then we kind of break for lunch, and then we're going to go out on the golf course, and
22:51we're going to go play nine holes.
22:56You're opening your shoulders too much.
22:58I want you to feel you keep your shoulder here on my hand, but that left...
23:01Do a little Elvis Presley.
23:03Yeah, let's get some disco legs going on.
23:05Try to turn the body through.
23:07But changing old habits can take a while to fix.
23:11Oh, my gosh.
23:11We've got to turn the body.
23:13I feel like I don't know how to hit anything.
23:15Yeah, we'll get it better.
23:17Peter's got six hours to help Tim improve.
23:19He wants to make sure his new client is getting bang for his bucks.
23:41In Tequesta, David's team are all back at the firehouse, safe and sad, after responding to an emergency call involving
23:49a collision.
23:50That vehicle accident was a semi-truck rear-ended a smaller sedan.
23:56We had two patients.
23:57We had a patient that was about 27 weeks pregnant, and then we had her a significant other.
24:02Thankfully, very minor injuries.
24:06Over the last two decades, David has worked his way up through the ranks here at Tequesta.
24:12Florida's provided opportunities for me that I probably wouldn't have got back home.
24:16I never really dreamt that I'd be a captain in a fire department.
24:19It's not a job for me.
24:20It was a calling.
24:22I was meant to be a firefighter.
24:26I didn't think I was going to get emotional.
24:28As captain, one of David's jobs is to make sure everyone is at the top of their game at all
24:34times.
24:34Which means training every shift.
24:37Get to work, David.
24:39This is Chief McLaughlin.
24:40He started with us in January, so he's learning all about our department.
24:45What I'm going to have them all do is they're going to pull up out back here, and they're going
24:48to act as a RIT team.
24:50A RIT, our Rapid Intervention Team, has the sole purpose of rescuing firefighters from trouble.
24:57And David's prepared a special drill to show his boss, the new station chief, the lengths they go to to
25:02recreate realistic conditions.
25:06Me and you are going to build a maze right now.
25:08OK.
25:09With the chief only being here two months, he wants to make sure that the guys that are under his
25:13command are up to par.
25:16If he thinks that we're not up to par, I think we'll be training a lot more.
25:21All right.
25:24Need a big one.
25:25Need a big one?
25:26The net right.
25:27The team will need to find an incapacitated firefighter, connect him to an air tank so he can breathe, then
25:33get him out of the maze.
25:38So today we are going to do training on a RIT team.
25:42Being prepared is key for a realistic drill like this.
25:46And there's added pressure on the team, as it's the first time Chief John has seen them carry out this
25:52kind of training.
25:53We're going to run it once, where you can see everything, and then the second one, we're going to take
25:58your vision away.
25:58We'll put them smoke masks on.
26:00All right, let's go get our gear on.
26:02Let's everybody meet out in the bay, and we'll go over some of the equipment, OK?
26:11A specially designed rescue bag connects to both an air tank and the injured firefighter, so they can breathe, then
26:18be dragged to safety.
26:20Whoever's on the air, whoever's bringing this bag, is going to be responsible for making these connections.
26:25The most important thing is knowing your bag.
26:27Here's your connection.
26:28You got to pull this off it, and then it's just a simple, once we get it, and it just
26:32pops.
26:33It's so important that these firefighters in the morning set their bag up correctly.
26:37Instead of trying to fumble and trying to find it when you've got no vision, heat's burning down on you,
26:42and smoke all around you, your anxiety will take over.
26:46Sound good?
26:47All right, let's go.
26:51Their confidence will be high.
26:53They'll go, remember our skills, remember what we learned, and that's what training's supposed to be about.
26:58Not about, you don't know what you're doing, I do, I'm better than you.
27:01That's not training.
27:02As a captain, my job is to make every single person underneath me better, and make them know everything I
27:07know and more.
27:08Now all the team need to do is to put everything they've learned into practice.
27:20In St. Petersburg, Holly is getting ready to start selling her medieval boots, shoes and accessories at the opening day
27:28of a brand new Renaissance fair.
27:30Now you can have it.
27:32And it's not your typical work uniform.
27:34No iWatches, no phones, fairy boxes.
27:38We all wear period garb, headpieces, jewellery, and make it as immersible as possible for you.
27:44As with any new fair, Holly has no idea how many people would turn up, and how much money she's
27:50going to make towards her ambitious target.
27:53Hopefully, the people coming through the gates are going to be spending money and buying lots of shoes and boots,
27:58because opening in the maths, and for us to stay on target to make a million dollars this year,
28:02we need to do three and a half thousand of each opening day.
28:04After a little help from boyfriend Aidan...
28:07Do you want the front to be fully closed?
28:09No, the front can be, like...
28:10Kind of open?
28:11Yeah.
28:12Holly can get to work.
28:13Holly!
28:14Hello, Stu!
28:17The Bruja Boutique team are a bunch of misfits that all have come together to make something really special.
28:25Paul is a great salesman.
28:27Put over the top, pull it tight.
28:29He will talk you through all the reasons that you should buy it, but also not pressure you into buying
28:34it.
28:35You just gotta deal with that break-in, so that's the trade-off, you know?
28:37Yeah, yeah.
28:38Danny has a wonderful personality.
28:40He actually worked in a restaurant before this, but he has managed to adapt those selling skills
28:44cocktails and food into selling boots and shoes.
28:48We have been very busy.
28:51Melinda is one of my best friends.
28:54She has been in the Renaissance Fair world for the last 25 years,
28:57and she has been selling boots and shoes for about the last 15 years.
29:00The fifth and final member of the crew is Ivan, Melinda's boyfriend.
29:05And as the doors open, it's all hands on deck.
29:09Welcome in!
29:16There was more people through the opening gate than...
29:18It was a decent gate, yeah.
29:22The appeal of a Renaissance Fair is to run away from reality and be able to live their own personal
29:27fantasy.
29:27The second you step through those gates, you are transported to, ironically, England.
29:32So apparently I guess I ran away from England to escape to England, but it's much sunnier.
29:37But how are we feeling excited first day of the fair?
29:41Woo-hoo!
29:42Making the $3,500 today that Holly needs to stay on track will be a challenge.
29:49Good day, friends. Come on in. Welcome. We're shady in a good way.
29:54But they're off to a strong start.
29:57Voila!
29:59I like them. Cool.
30:00$240. Would you like to take them home?
30:02Yes, sir.
30:02You are actually the first pair of boots that we have sold here at St. Petersburg.
30:07High five!
30:08High five!
30:08High five!
30:11My lady, how much could this cap on your hat be?
30:15It is $160, but for you, good sir, who just called me a lady, at $150, you get $10 off.
30:22Look how fancy you are.
30:23I was going to say, you're so fancy today, I can't even.
30:28With so much money on the line, Holly likes to keep tabs on exactly how much is coming in.
30:34Every day, we have to give the guys a sales goal.
30:36I can check the system on my phone during the day, and then at the end of the day, we
30:39all check in and we see if we've made that budget.
30:41And yours are $260.
30:43Want to take yours home?
30:45Yes.
30:45Heck yeah!
30:46So what are we at? That's three pairs of boots now, so far?
30:49Yes.
30:49Three pairs of boots, one hat.
30:50Very good.
30:51That might be a record for the first hour.
30:53I think so.
30:54But they soon hit another snag.
30:59We're on a socks emergency.
31:00We're having a sock emergency right now.
31:03Ah!
31:03Right now, we're missing socks, which we need to try on the tall boots, because most people are wearing flip
31:07-flops or small sandals.
31:09So we need to have hiking socks for them to try on the shoes.
31:12And for some reason, all we packed were the socks for the tiny shoes.
31:15So we have sent Ivan to the big trailer in the back by the Joust camp to get socks.
31:19And hopefully, he'll be back really soon.
31:21Woo!
31:22If potential customers can't try on the boots, they may just walk away, taking their cash with them.
31:35On Florida's Palm Coast, British PGA professional Peter is working with client Tim, who's flown here from Chicago to improve
31:44his golf game.
31:45Here's a great exercise.
31:47We're going to put a ball there.
31:49OK.
31:50Peter has a few different ways to help on the practice area, before Tim tries them out on the course
31:56later.
31:56And we're going to put one just there.
32:00Golf is really hard.
32:01My role is to try to get him to trust what we're doing and make those changes.
32:08And as golf tuition at this high-end course comes at a premium, Peter has six hours to make some
32:14progress and keep Tim happy, as a lot of his clients come from referrals.
32:20So the name of the game now is to try to hit both balls and start from here.
32:25Get that ball up into the air.
32:27God, you make that look so effortless.
32:29The question is, can Tim do the same?
32:34Good.
32:35Just like you meant to.
32:36How about that?
32:36You said you didn't bring any of the magic dust with you today.
32:39It's in the air.
32:40It's in the air.
32:41It's all around us.
32:41It's Florida, baby.
32:42It's Florida.
32:45Peter's got one last challenge for Tim before he's ready for a round.
32:50How's your bunker play?
32:51A little bit.
32:51Not good.
32:52See that square of sand?
32:54Mm-hmm.
32:56I want you to throw that square of sand out of the bunker.
33:03Excellent.
33:04Look at that.
33:05How about that?
33:06An ideal opportunity to stop for a bit of lunch.
33:09Can I please get the Mediterranean chicken wrap?
33:12Yeah.
33:14Now Peter's armed Tim with lots of ways to improve his game, and he's hoping they'll pay off on the
33:19fairways so Tim can go home happy.
33:37At the St. Petersburg Renaissance Fair on the Gulf Coast of Florida.
33:43Those look so good.
33:45Holly and her team are working their socks off, trying to sell as many medieval boots and shoes as they
33:50can.
33:51So glad you love those. I designed them.
33:53Aiming to hit today's $3,500 sales target to stay on track for her more ambitious million-dollar dream.
34:02They're incredibly versatile. I have mine on right now. They just need cleaning slightly.
34:06Fortunately, Holly's colleague Ivan has helped them avoid near disaster.
34:11Thank goodness we finally have socks.
34:13By finding the socks they need for sockless customers to try on those lucrative lace-up boots.
34:19I'll come back later on, and I will tighten them back up for you.
34:23The business may be going well, but Ren Faire life isn't all plain sailing.
34:28The Ren Faire looks incredibly fun. You'd work for two days a week, and everything's so simple and easy.
34:34Actually physically moving our entire lives across the country on a regular basis is less easy.
34:39Making sure that we've got all the stock in place. It's not a simple thing to do.
34:43And at 33 degrees, it can feel even harder.
34:46All right, now everybody hydrate or dehydrate?
34:49Yeah, hydrate or dehydrate.
34:49It's time to drink some water.
34:50We're in the Florida heat, which is 92 with about a 50% humidity.
34:55That means that we are sweating, so we have to down water, but it also means that we have to
35:00break a lot.
35:01We have about 15 minutes before the joust starts.
35:08When I'm working in the shop, I like to make sure that I take two to three breaks a day,
35:12and they all coincide with the joust times.
35:14Whoo!
35:17Because there is a very handsome man on a horse that I like to make sure that I see and
35:22cheer on.
35:23Who happens to be boyfriend Aidan, also known as Knight Sir Gideon.
35:30A strike for Gideon!
35:33Aidan is a professional jouster. It is a mixture of being an actor, an equestrian, a stuntman, all of that
35:41all put into a 20-minute show.
35:49Aidan and I met through the renaissance fair around four or five years ago now.
35:53We were purely friends. I was married at the time. I went through a divorce nearly two years ago now,
35:59and he was a good friend to me during that time.
36:01And we started dating about six or seven months later.
36:05As soon as break time is over, Sir Gideon escorts Holly back to the store.
36:11Hey, guys!
36:13Hey, Holly!
36:14And unlike the temperature, business in the tent has cooled down.
36:19It's not a bus. One to two people here.
36:22Today started really busy, but it did die off. It's very, very hot today.
36:26The heat seems to have sent people searching for shade and refreshments.
36:30Good day!
36:31But thankfully, the end of the day brings a final flurry of activity.
36:35You're great. I love that.
36:37Want to take them home? Yes.
36:39Cool.
36:39I feel like there's still a chance that we're going to hit the million dollars this year.
36:42However, we really need to hit goals today, because this show could be the one that makes or breaks them.
36:51All right, so let's see how we did.
36:55We've gone over the goal!
37:00And we also beat last weekend's sales by over $1,000.
37:03Oh, my God, that's amazing. We needed this.
37:08Melinda and I, we've risked everything, but it's all paying off.
37:11So we've got this. It's going to be great. And, yeah, let's take over the world.
37:17Who thought that five months ago, this is where we'd be?
37:20I genuinely think we got every dollar that could be got today.
37:24Florida life, to me, is somewhere that you're on vacation every day, but you have to work really hard to
37:31keep that vacation lifestyle.
37:33It's not as easy as people think it is. Real life expenses and everything else is a lot higher than
37:38you expect.
37:39But I work really hard. I have a day job. I have my boot business.
37:42So between those, I can afford to really enjoy myself while I'm out here.
37:46But Florida life is not for the faint of heart.
37:56In the coastal village of Tequesta, David is giving his team a final briefing before their special training exercise begins.
38:05Lean up so that they can actually roll you and sit you up. Does that make sense?
38:08David's crew are a mix of veteran firefighters like Lieutenant Mark and your recruits like Rookie Mark.
38:18The aim of the drill is to rescue an incapacitated firefighter from a burning building.
38:23Each one of them will have a role, sticking to their positions when they find a downed firefighter and then
38:29making a connection to refill that firefighter's air bottle before bringing him out to safety.
38:39To keep it as real as possible, the team approached this situation as they would to a genuine emergency call.
38:45I need a 24-foot ladder right now.
38:50The team are split, with half kept outside to look for and create other exit points for the team inside.
38:58Call the mayday.
39:00Mayday, mayday, mayday. Firefighter stack down, rescue 85. I am misoriented and unable to find a means of egress.
39:10Firefighter stack. Put yourself up against the walls. We're going to send the crew in to get you.
39:15This is the first time the new station chief has seen this kind of training here, and he wants to
39:20make sure the crew's skills are up to scratch.
39:24Good. Let's call the door. Let's mask up.
39:27For the first exercise, the team can see through their transparent masks.
39:35Good team. Can you confirm you've found firefighter stack?
39:38The fire. Firefighter stack. Okay, thank you right now.
39:47They soon have the incapacitated firefighter connected to air and strapped up, so they can drag him to safety.
39:54All right, good job. Come off here. Well done. Get a drink of water, give me another crew, and then
40:00we're going to black out for the next one, okay?
40:03With roles reversed, the crew that remained outside last time are now the rescue team.
40:18They're doing the same exercise, but this time wearing opaque masks, as if they're in a smoke-filled environment.
40:26So right now, they're having to feel for everything. They can't see. Their vision's gone.
40:30And they've hit a problem. What's going on?
40:34The rescue bag is the wrong way round.
40:36They just got to turn the bag around.
40:38They can't make the connection to the air tank.
40:41The bag probably could have been the other way round. They've made the connection right now.
40:50All right, good job. Break down.
40:55So, what do we think happened when we got on top of John?
40:58Um, I lost my connection. I grabbed the wrong connection.
41:04What I could have done better was maybe setting up my bag so I knew what to grab.
41:09When you can't see anything, it makes it a thousand times more difficult.
41:11So you're working with feel, especially if the bag isn't set up correctly, then, you know, you don't have a
41:17chance.
41:18I don't think we had it set up correct.
41:20I always say the first time you make a mistake, it's a mistake.
41:24The second time, it's a choice.
41:26You didn't choose to learn from the first one.
41:28I think Mark's that type of firefighter that he's going to remember that for a long time, and that won't
41:32happen again.
41:33But this is great. We want this to happen in training.
41:36Now we know the importance of setting our bag up in the morning, correct?
41:39Yeah.
41:40Both David and Chief McLaughlin are pleased with how the exercise has gone.
41:45To have stuff like this, have relevant training, is fantastic.
41:49The ideas get shared. It's great.
41:52There's always room for improvement, and that's why these guys train so hard.
41:56It's going to make them stronger firefighters, and that's what this is all about.
42:00After all that, they need to refuel, which is Lieutenant Mark's to me.
42:05This is more of my, like, tranquil time of the day.
42:07I come in here by myself, work dinner up, and then we all get around the table and solve the
42:13world's problems.
42:14Best thing about Florida, to me, is it has opened so many doors, introduced me to so many amazing people.
42:21I miss my family, the firehouse. They became my family.
42:25LT, appreciate you cooking. Thanks.
42:28But with another 12 hours left on shift, they all eat quickly, never knowing when the next emergency will come.
42:43On the Palm Coast, Peter is taking client Tim out on one of Florida's top golf courses to see if
42:50his game has improved after the lesson.
42:53He's got some interesting golf clubs. He's got some quite old ones in here.
42:57But before they begin, Peter has one more tip, as golf courses here are a little different to Chicago.
43:03One of the things we've got to watch out for is alligators.
43:08Just be on your toes, particularly if you hit it near the water or anything like that, because they do
43:12like to come up.
43:13And of course, they can often be submerged.
43:15I think we avoid the pants.
43:17Exactly. Let's go play some golf.
43:19All right, then.
43:19All right, let's do it.
43:25Tim's throwing everything he can at becoming the next Rory McElroy.
43:29Peter, this is a brand new club. I just got it.
43:31Yeah.
43:32It has zero swings on it.
43:35And I'm going to try it.
43:36You're going to break it in.
43:37Well, we'll see what happens.
43:39So just watch your alignment. Try to pick something out between your ball and the hole.
43:43When you're ready, send her on its journey.
43:49Not bad.
43:51Oh, watch out, Rory.
43:53Oh, look at where the ball hit there. Look at that, Peter.
43:55You got it right in the middle.
43:56Right in the middle.
43:56Good man.
44:11But it's not long before they spot potential danger.
44:15You can just see down here there's a little gator. He's only about six feet, I guess.
44:20He's turned toward you.
44:21He's heading towards us.
44:23Maybe it's lunchtime.
44:24It's gator lunchtime.
44:25We could be in trouble.
44:29Luckily, the gator doesn't fancy his chances.
44:31And after a few last tips from Peter...
44:34Aiming too far right.
44:37That's better.
44:38Tim is all set to end on a high.
44:41I've got to finish with a brilliant shot.
44:44You've got brilliance in you, Tim.
44:51Nice.
44:53Nice.
44:54Who is this man?
44:56Nice he played. Well done.
44:59Oh, thank you.
45:00Tim did brilliantly today.
45:02His game just seemed to get better and better each hole.
45:04Got to the final couple of holes and actually was hitting some really quite nice shots.
45:07Come on, knock this one in.
45:11Got a chance.
45:13Yeah!
45:16Fantastic.
45:17Really great day.
45:18Thanks so much.
45:19Thank you, I really appreciate it.
45:20I really enjoyed it.
45:21So, has Tim upped his game?
45:23Has he got value for money from Peter's personalised tuition?
45:27I think I had a lot of improvements in certain areas.
45:30Peter did a really nice job of breaking it down and putting it into terms that I could digest.
45:34And I really appreciate that.
45:36After that part, and after your efforts today, I think we deserve a drink.
45:39I agree.
45:40Up for that?
45:41Come on.
45:43Florida's fantastic.
45:45It treats me really well.
45:46Provides me and my family with a great lifestyle.
45:49I consider myself really lucky.
45:50I couldn't ask for more.
45:51I'll be who gets a good one.
45:53An laundry room has only reached out yet and has so many bottles of่.
45:54Although it you let's pack good money from Italy.