00:00Henry T Ford bought you the mother car. Steve Jobs made the smartphone. Brendan Turax, revolutionary skincare.
00:13You are beauty industry's bad boy, disruptor of all things. We're shooting you today. It's not today.
00:20This magical person. He definitely had a vision to disrupt and to do things differently.
00:25We started to document our business story.
00:29We're going to build this business to become the little company just happened.
00:33You know, all of a sudden, the ordinary exploded. Celebrities are now talking about it.
00:39It was everywhere, like the Beatles of the skincare industry.
00:43It was completely game changing. Everybody was on that wagon until they weren't.
00:52To tell this honest story, we also have to go and revisit some of the darkness.
00:56I don't know if he felt that his company is getting too big for him.
00:59The story has been consumed as a form of, like, entertainment. It was very real for all of us.
01:05And I remember my heart dropping, kind of having this anxious feeling.
01:09What's the next thing that's going to happen?
01:11Suddenly, the skincare community checked out and a different type of community entered.
01:16And these were the people only interested in watching a train wreck.
01:20We all watched it and there was nothing we could do.
01:25The brilliance and the brightness and the energy and the passion and everything that he brought,
01:31even though there were hard times, they hang on to the positive memories.
01:35The way you keep that spirit alive is you need to keep that founder alive.
01:40Branded.
01:40Chemistry.
01:41Chemistry.
01:42Ordinary.
01:43Skincare.
01:52faithfulness
01:53Fatir One
01:53Katharine
01:53Pikand cells
Comentarios