00:00Every swipe of your grocery rewards card provides a secret blueprint for a robbery.
00:05Retailers track which high-margin brand name items you buy to find their most profitable targets.
00:11They use your personal purchase history to identify the exact formulas and price points.
00:16They see exactly when you switch brands and what price makes you walk away.
00:21Then they launch a private label version that looks nearly identical to the original.
00:26The grocery store places their own brand at eye level while hiding competitors away.
00:32Slotting fees ensure that independent companies pay for the privilege of being buried deep.
00:37They use predatory pricing models to force smaller manufacturers out of the local market.
00:43The store can afford to lose money on generics until the competition finally breaks.
00:49Once the competition is bankrupt, they slowly raise prices on their own generic version.
00:54You believe you have a free choice but you are actually trapped in one.
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