00:00The Med Gala has become the most anticipated, most watched, and most discussed ceremony.
00:05But do you know what the Med Gala is?
00:09To understand it better, we need to go back to its origin.
00:11In 1946, the Costume Institute joined the Metropolitan Museum of Art
00:16with one constraint: the need to be self-financing.
00:19So, solutions had to be found to raise money.
00:22And it was two years later that Eleanor Lambert conceived of a charity evening to raise funds.
00:27At its core, the Med Gala is simply that: a slightly sophisticated New York-style evening.
00:33where a seat cost $50, whereas today a seat costs more like $50,000.
00:39Because yes, since then, it has become a huge financial machine.
00:43Each year, the event can raise over $20 million.
00:46And in reality, it's mainly the brands that buy the tickets.
00:50or even entire tables costing $300,000 to invite celebrities
00:53and ensure maximum visibility
00:56Because that's the main issue today.
00:59The Med Gala has become one of the most strategic red carpets in the world.
01:02It's important to understand that an outfit today can have just as much impact
01:07than an entire fashion show at Fashion Week.
01:09And the brands have understood this very well.
01:11And that's why they create custom looks.
01:13sometimes involving hundreds of hours of work
01:15and only for those few minutes on the steps.
01:18But be warned, even if you have the means to finance your place,
01:22It's not a done deal since the entire guest list still needs to be approved or not.
01:26by Anna Wintour herself, who has overseen the event since 1995.
01:31Being invited has really become a form of validation in the industry.
01:35And there is one essential rule to respect: the dress code.
01:41Each year, it is linked to the theme of the Costume Institute exhibition.
01:44and the guests are expected to interpret it through their attire
01:48And that's what transforms the Met Gala into a true creative playground.
01:52with some incredible looks and others that are completely off the mark.
01:56Of course, we already have this year's theme, it's Fashion is Art.
02:01You'll see, it's a little more complex than it seems.
02:04But don't worry, I'll explain everything in a future video.
02:08Feel free to subscribe.
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