00:00Hi, I'm Ed, and we are going to tell you how to not delay a song for 10 years.
00:04This is our presentation.
00:05We're also experts by now.
00:06Number one, overthink every element.
00:08Every sound, every lyric, everything that you can overthink.
00:12Every release day, every release window, every video, every label, every haircut.
00:16Number two, make different versions.
00:19Play them all at shows live to confuse yourself and the crowd.
00:22It'll really hype it up.
00:23Number three, leave for a bit.
00:25Very mystical.
00:26Magical.
00:27Mythical?
00:27Martin.
00:29Number four, tour.
00:30A lot.
00:31A lot.
00:31A lot, a lot.
00:32A lot, a lot.
00:32Like 120 shows per year.
00:34That's not a lot.
00:36And number five, this is the most important, forget the song exists.
00:40Build anticipation in your mind that you don't even know is there.
00:43And that's how you don't play a song for over 10 years, which has worked perfectly for us.
00:47Follow for more tips.
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