00:00When Henry Ford started making his cars, there was a particular model of the car which was greatly in demand.
00:05It was so much in demand that his production capacity could not keep pace with the demand.
00:09His paint shop wasn't adequate.
00:11So he said, I'll have just one color for all my cars, black.
00:14And when his customers would come to him and inquire what are the choices in colors,
00:19he would say, you can have any color as long as it is black.
00:23That's the kind of choice you are living in.
00:25And the customer said, yes, see, my desire is being respected.
00:27He said, you can have any color as long as it is black.
00:31You can have any career as long as it is socially approved.
00:35You can marry anybody as long as Papa Ji approves him.
00:39Great choice, great desire, great respect.
00:43And we claim that we think you are being fooled.
00:47It's a very limited menu they are showing you.
00:50Even when they're asking you what do you want,
00:53implicitly what they're telling you is you can want anything provided it is within this menu.
01:00You
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