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05:09Jocs et Waz were soon to start a business together.
05:12Its name was Apple.
05:15If Waz and Jobs had never met, there never would have been an Apple computer.
05:19There would have been computers and there would have been personal computers.
05:23But we probably wouldn't have the kind of wonderful, empowering things that people fall into
05:29if Waz and Jobs hadn't met.
05:31This neighbourhood we grew up in had a lot of Lockheed engineers on it
05:36and I would go up and down the street to the various dads on the street
05:40and get mentored in electronics.
05:42And Steve Wozniak's father was one of the people who mentored me.
05:46As Jobs and I were walking over, I noticed Waz out washing his car.
05:49And I said, hey, Waz, come over and meet Steve.
05:53So Steve, meet Steve.
05:55And this is where it happened. Basically right here.
05:59Waz and Jobs became inseparable.
06:02But their first electronics venture was not a computer.
06:06The pair developed a kit mimicking telephone router codes
06:10to make free calls around the world.
06:13You know when you make a long-distance phone call in the background
06:15and you're doo-doo-doo-doo-doo-doo-doo-doo.
06:16Those are the telephone computers actually signaling each other,
06:20sending information to each other to set up your call.
06:23And there used to be a way to fool the entire telephone system
06:28into thinking you were a telephone computer.
06:31You could, you know, call from a payphone,
06:34go to White Plains, New York, take a satellite to Europe,
06:37take a cable to Turkey, come back to Los Angeles.
06:41And you go around the world three or four times
06:42and call the payphone next door and shout in the phone
06:44and be about 30 seconds and come out the other phone.
06:48Waz and Jobs moved on from phone jacking for fun
06:51to creating computers,
06:53building the prototype of the very first Apple.
06:57It's a fun memory for Steve Wozniak.
07:01He was always thinking about certain technology,
07:04the early products that got developed, the building parts,
07:07what those might lead to in our future.
07:09And he was always pushing me as an engineer,
07:11could you possibly add this someday?
07:13Could you possibly add that someday?
07:14Yes, yes, yes, I could, thinking,
07:16no, it's way, way off, but eventually we all did.
07:19In those early days, Waz and Jobs took their creation
07:23to the Homebrew Computer Club in Silicon Valley,
07:26where it quickly attracted attention from their peers.
07:35I met both Steve, Steve Jobs and Steve Wozniak,
07:39at a meeting of the Homebrew Computer Club in Palo Alto.
07:44Our first meeting was really simple,
07:46it was in the parking lot,
07:47and I helped them unload Waz's Fiat
07:50and carried in what I guess was the first Apple I
07:54to show it off to the assembled multitudes.
07:58When that same first Apple I was auctioned in 2010,
08:02it attracted even more attention.
08:05It heralds the home computing revolution.
08:08This is the first computer where you use a keyboard
08:10and a screen to enter and read data.
08:13Selling for £110,000.
08:20From the hippie days of 1970s California,
08:23a handful of teenage geeks emerged to change how we work,
08:27play, and communicate with each other.
08:32Founders can be divided into two camps.
08:34They're hippies and they're nerds.
08:35And Jobs was definitely the hippie and Woz was the nerd.
08:39And the hippie has the grand vision and the nerd is able to realize the vision.
08:43The nerd knows everything about women but doesn't know any women.
08:46You know, Steve knew women.
08:49So, you know, there's that distinction.
08:51So they really needed each other.
08:53He knew how to beat it out of Woz and he would do that.
08:56And his contributions at that time were saying,
08:59gosh, we could sell these things.
09:01I mean, which doesn't sound like much,
09:03but it's huge when you're dealing with a guy in Woz
09:06who never thought about selling anything.
09:08I wanted it to happen so badly.
09:10I gave this computer away.
09:11I gave away the listings.
09:13No copyright notices, no nothing.
09:15And then Steve Jobs came and saw the interest and he said,
09:17why don't we start a company to make some money?
09:20And I said, fine.
09:21They did want to start a business.
09:23They raised money to start a business.
09:25They knew that they couldn't do it on their own.
09:28They sought out older people to help.
09:33And Steve Jobs, in particular, was quite persuasive.
09:40In Apple's earliest days, the two Steves, Jobs and Woz,
09:43took on an older and more experienced partner.
09:47Ronald Wayne now lives and works near Las Vegas.
09:52A fitting location for a man who walked away with nothing
09:55from a $37 billion no-lose bed.
10:06Wayne was invited to discuss a business proposal with Jobs and Woz.
10:11That was the first time I met Steve Wozniak.
10:14He was a fascinating guy, fun guy to be with.
10:18Not only a fun guy to be with,
10:20but the most gracious man I've ever met in my life.
10:22But Ron's opinion of Steve Jobs was not so hard.
10:27I wouldn't put gracious in his description.
10:29He had the kind of manner,
10:31the kind of approach to people and environments
10:37that were business-directed, OK?
10:39He was extremely serious.
10:43Wayne acted as a referee,
10:45in a minor difference of opinion between the two equal partners.
10:50Well, Steve Jobs was so impressed with my diplomacy
10:54in that particular situation,
10:56that he immediately came back and said,
10:58OK, what we're going to do is form a company
11:00with Woz and Jobs getting 45% each,
11:04and I would get 10% as a tie-breaker
11:09in the event of any philosophical disputes
11:11that might occur in the future.
11:1210% of Appen today would be worth
11:16$37,631,420,312.42.
11:26But despite his share in the company,
11:29Ron was worried that working with Jobs and Woz
11:32might prove to be too stressful.
11:34At 40, I thought I was getting a little old for that.
11:38They were absolute whirlwinds.
11:40It was like having a tiger by the tail.
11:42So Ron decided to hand back his share for nothing
11:45and walk away with no regrets.
11:50A lot of people have the impression
11:51that somehow or other I got diddled out of something.
11:54Well, I did not.
11:55Nobody diddled me out of anything.
12:02Wayne may not be bitter,
12:03but he wasn't the only early Apple employee
12:05who made a life decision most of us would regret.
12:09The funny thing is that Steve Jobs hired me,
12:13and he said he had hair just down to his waist at the time,
12:18and as I recall, he only ate fruit.
12:21And he said, we don't have very much loot.
12:26So we'd like to pay you in stock.
12:29I held out for the cash.
12:43When Steve Jobs first launched Apple,
12:46the computer industry meant mainframes and mini computers.
12:49Huge devices sat in air-conditioned rooms,
12:52and users worked on terminals.
12:54It wasn't a personal experience.
12:57The Apple II was the first computer
12:59that looked like a consumer electronic device.
13:03It was actually designed,
13:04and they thought about the user experience
13:07and that it was intended really to be used by a single person
13:10in some interactive way that was enjoyable to the user.
13:16Different.
13:19Jobs drew on a diverse range of influences to feed his creativity,
13:24including a class he dropped into at college in Portland, Oregon,
13:28in the early 70s.
13:30Reed College is one of the best calligraphy courses in the U.S.
13:34His teacher had a major impact on his aesthetic
13:36and the clean lines of his products.
13:44We had many very bright students here,
13:48and we had bright thinkers
13:49and people that wanted to change things and improve the world.
13:53But Palladino witnessed firsthand the impact Jobs had on his peers.
13:58The other students brought him to me
14:00like they were bringing me someone very special.
14:03I guess they could see the dynamics already forming in his thinking.
14:10Jobs completed the course in 1974,
14:13but returned to Palladino just two years later,
14:16enthusing about a machine he'd created in his garage
14:19and seeking advice on a font.
14:22He was interested in telling me what he was doing
14:25and how he was using what he had learned in class,
14:28but he wanted some help with Greek letters
14:31because he wanted a Greek font
14:34and he couldn't find satisfactory models to go from.
14:40Before Steve started working on computer typefaces,
14:43they were in very bad condition
14:46and any improvement would be a step forward.
14:50The resulting fonts appeared not just on Macs,
14:54but ultimately PCs too,
14:56dramatically improving the user experience.
14:59But not for Robert.
15:01I never touch computers.
15:04I write everything by hand.
15:07Getting letters in the mail is getting to be very rare.
15:19After dropping out of college,
15:21Jobs went on the hippie trail,
15:23travelling to India and studying Buddhism.
15:26This also had an impact on his work at Apple.
15:30I first met Steve in 1975.
15:33He had recently returned from India.
15:36He's way ahead of his time.
15:38He wasn't the typical teenager.
15:40He asked questions that were a lot more serious
15:43than the normal 20-year-old.
15:46He was looking to understand the true nature of things.
15:49And I think he came to the Zen Center
15:51to continue his search.
15:55Steve was very much taken with Zen, Zen Buddhism.
15:59Zen represents the relationship between things,
16:03things of the world.
16:04In Zen, it's expressed in the art.
16:06You see it in flower arranging, ikebana.
16:09You see it in calligraphy.
16:11You see it in artworks.
16:13Steve was very much taken with that,
16:15especially calligraphy.
16:17He noticed the way the lines and the spaces
16:20had a relationship.
16:22I think his genius was being able
16:25to take the principles of Zen
16:27and incorporate it into the products
16:29that came out of Apple.
16:36Much of what Apple did
16:37was built on the efforts of others.
16:40A 1979 deal
16:41gave him access to Xerox technology.
16:45One thing blew him away.
16:47A prototype mouse.
16:49He told his team to make one.
16:52Only better.
16:57You've got to build it for less than 15 bucks.
17:00It's got to last two years.
17:02I want it to work on the desktop,
17:04a normal Formica desktop.
17:06And I also want to be able to use it
17:08on my jeans.
17:14As I left the meeting, headed out to my car,
17:17I was thinking,
17:18does this really make sense?
17:20Is Steve crazy or is there something here?
17:23If Steve wanted something to happen,
17:25his team just had to innovate.
17:27So for Dean, that meant a trip to the drugstore.
17:31As I entered Walgreens,
17:32I had in my mind, most importantly,
17:34was where do I find these spheres,
17:36these balls,
17:37to be a part of the mouse?
17:41And I had thought about the underarm deodorant
17:44as the right solution.
17:45And I emerged with some roll-on deodorant
17:47and a butter dish.
17:48And as you can see here,
17:50there's, of course, different size balls,
17:53depending upon how it is applied.
17:57Not only that,
17:58but then once I had had the balls,
18:00I said, what's a quick way
18:01to have a structure to put around the ball
18:03so that I can start interacting with it?
18:05And I remember going to the housewares area
18:07and I found a butter dish,
18:09which was about this big.
18:13And that became the beginning part
18:16for the mouse as I felt it.
18:19So I used the butter dish,
18:20the roll-on ball,
18:21and was able to create a prototype.
18:25Steve always had the notion of simplicity.
18:30The magic of Apple products is simple.
18:34There was one button,
18:35and it's magic.
18:38From the early days
18:39of the Homebrew Computer Club,
18:41one great influence on Steve Jobs
18:43was his complex relationship
18:45with friend and rival, Bill Gates.
18:51Apple's history interweaves with Microsoft's.
18:54Their CEOs gave a unique interview
18:57to journalist Walter Mossberg.
18:59It was, to my knowledge,
19:01the only time they ever got on stage together
19:03to submit themselves
19:05to an extended interview with journalists.
19:08The interview gave Walt unparalleled insights
19:11into the dynamics of their relationship.
19:15From the start,
19:16Gates was overshadowed
19:17by the more polished, confident Jobs.
19:21I made...
19:22Let me tell this story.
19:24It was...
19:26I'm not fake Steve Jobs.
19:32They were partners, you know,
19:34for a long time.
19:35The very first Apple II computers
19:37had Microsoft software in them.
19:39We've kept our marriage secret
19:40for over a decade now.
19:47But while the banter was good-natured,
19:50the rivalry between the two
19:51was deep-rooted.
19:53I personally can attest
19:56to having heard each of them
19:58say very nasty things about the other
20:00off the record in private
20:02over the years.
20:04Neither person is hugely likable.
20:07Certainly, Steve Jobs is an acquired taste,
20:10and so is Bill Gates, for that matter.
20:12They both have their moments.
20:14Bill Gates is a better friend
20:16than Steve Jobs,
20:18but Steve Jobs is more fun
20:19than Bill Gates.
20:22Jobs had glamour and dynamism,
20:24and by the mid-1980s,
20:26he was one of the richest
20:27self-made men in America.
20:29He was just 29.
20:32Which made him
20:34a natural subject for Playboy.
20:39Interviewing Jobs was a unique experience
20:41for writer David Scherf.
20:43The phone rang one day,
20:45and it was not a PR person who called,
20:47but it was Jobs himself.
20:49And it really was an indication
20:50of the way that he did business
20:52and really continued to do business.
20:54Apple was very different.
20:56The second you walked in the door,
20:57you felt like you were in
20:58a completely new environment.
20:59The conference rooms instead of, you know,
21:02number 103C were called Da Vinci
21:05and Michelangelo and Picasso.
21:08And indeed, it was Picasso that I was escorted to
21:11to see Jobs for the first time.
21:14As the two got to know each other,
21:16Chef realised he was getting a sneak preview
21:19of what was then an unimaginable technological future.
21:23Steve started drawing on a placemat.
21:25We went back and forth
21:26and basically by the end of that
21:27constructed what looks exactly like an iPad.
21:31Steve said this machine,
21:33this small device as big as a book,
21:35would allow us to keep in touch with one another,
21:39it would replace the telephone,
21:41and would replace bookstores.
21:43He saw it as a reader on this very small device
21:46and read it with editing capacity,
21:49note-taking capacity.
21:50I mean, he really envisioned the iPad
21:51almost 30 years ago.
21:54Jobs and Chef quickly became close friends.
21:58Through sort of the late 60s and 70s
22:00in very similar ways,
22:01going through some of the counterculture,
22:04you know, being influenced
22:05by some of the Eastern mysticism,
22:07Buddhism, the LSD culture, Timothy Leary.
22:10He was always so excited about everything,
22:13and we went to movies together,
22:14and we went to the opera together,
22:15and he could talk about everything,
22:16and he was this incredibly giving, loyal friend.
22:19And when I was having a hard time,
22:21would be on the phone,
22:22would drive up from, you know, Silicon Valley,
22:24take me out to dinner and hang out
22:26and take walks with me,
22:26and, you know, that's pretty rare.
22:32In 1984, they visited the home of Yoko Ono
22:35for the ninth birthday party of Sean,
22:37the son she had with John Lennon.
22:40Jobs took along a birthday gift
22:42that fascinated not only Sean,
22:44but the whole star-studded guest list.
22:48Steve opened it up,
22:49pulled out, you know,
22:50what was one of those first Macintoshes
22:52off the assembly line,
22:54set it up on the floor.
22:57Sean was down on the floor with him.
22:58Steve turned it on,
23:00put Mac paint in there.
23:01Took him about two seconds
23:02to show Sean how to deal with it,
23:03and Sean pretty soon was drawing pictures.
23:07Later, Steve told me
23:08it was one of the first times
23:09he'd watched a child with a Mac.
23:13Eventually, I sort of became aware
23:14that there were some people, you know,
23:16who'd come into the room,
23:17and I looked over my shoulder,
23:18and there was Andy Warhol.
23:20So there was this great moment
23:21that I'll never forget.
23:23You know, Andy Warhol gets down
23:24on his hands and knees
23:26with Sean on one side
23:27and Steve on the other side.
23:29I remember that Warhol
23:30would pick up the mouse,
23:31and, you know,
23:31instead of gliding it along the floor,
23:33you know, the tiled floor
23:34in Sean's bedroom,
23:35he would sort of pick it up
23:36and was trying to figure out
23:37how to make it work,
23:37and Steve very patiently
23:39would sort of lower his hand down
23:40and say,
23:40no, you kind of push it along.
23:42So Andy sort of fooled around with it,
23:43and he was completely mesmerized.
23:45I mean, when he zoned in on something,
23:47the rest of the world disappeared,
23:48and that was what it was like
23:49watching Warhol
23:50in front of a Macintosh
23:51for the first time.
23:53And then, you know,
23:54he got this big smile on his face,
23:55and he looked up,
23:56he said,
23:56I drew a circle.
24:06For Steve Jobs,
24:08he was worth $10 million
24:12when he was 22.
24:13He was worth $100 million
24:14when he was 23 years old.
24:16So he knew nothing but success,
24:18and when you're 23 years old,
24:19you're worth $100 million,
24:20you are pretty damn full of yourself.
24:23and that's what Steve became.
24:25And so he was,
24:27he had a huge ambition.
24:30But in 1985,
24:32at the age of 30,
24:34his charmed run of luck
24:35was about to come
24:36to an abrupt halt.
24:39Seeking someone to help run
24:41his rapidly expanding business,
24:43he hired Pepsi executive
24:45John Scully.
24:51There was kind of a love affair
24:52at the beginning.
24:54I mean,
24:54Steve really trusted him
24:55and really saw
24:57a kindred spirit,
24:58you know,
24:58someone who would help him
24:59build Apple.
25:01His love was Apple.
25:03He envisioned being with Apple
25:05for his life.
25:06He said,
25:06but that doesn't mean
25:07there won't be periods
25:08when I will leave
25:09and I will do other things
25:10and I will,
25:11you know,
25:11my life will weave
25:12in and out of Apple.
25:13Once again,
25:14Jobs' foresight
25:15was spot on.
25:17Two years after Scully
25:18arrived at Apple,
25:19the love affair
25:20turned sour
25:20as company profits faltered.
25:22After a boardroom battle,
25:24Jobs left.
25:26He felt so betrayed,
25:29so angry,
25:30so disillusioned
25:31that, you know,
25:32Scully was,
25:33in his mind,
25:35at least part of,
25:36if not the ringleader
25:37in what he viewed
25:38as a coup
25:39to remove him.
25:40And Steve was pissed off.
25:43And he really was pissed off
25:45about Scully
25:47because he brought Scully
25:49in and trusted him
25:50and then felt betrayed
25:51by him.
25:53He founded a new company,
25:55Next,
25:56specialising in
25:57educational computers.
25:59Jobs had to hustle,
26:00so he turned to a man
26:01with deep pockets,
26:03Texan billionaire
26:04and former presidential candidate,
26:06Ross Perot.
26:11He picked himself up,
26:13dusted himself off
26:14and started all over again
26:16with very little hesitation.
26:18And I really admired that.
26:20You know,
26:20otherwise,
26:21you could just sit around
26:21in a dark room
26:22and sulk about it,
26:24but that's not Steve.
26:25But even starting small
26:27needs big money.
26:30I invested $20 million
26:31in Next.
26:32He contacted me,
26:33asked me to be
26:34a principal investor
26:35and to serve
26:36on the board with him,
26:37and I agreed to do it
26:38just because of my
26:39support for him.
26:41And there's no question
26:42in my mind
26:43that if he wanted to do it,
26:45it would get done.
26:48He's great with attracting
26:49and motivating
26:50the best of the best people.
26:51he's great at encouraging
26:54them to be creative
26:55and come up
26:56with new ideas
26:57and not just
26:58be little robots,
26:59which many big companies
27:00just want you
27:01to be a little robot
27:02and do what you're told to do.
27:04And the last thing
27:05they want to hear from you
27:06is a creative idea.
27:08Steve loved
27:09those creative ideas
27:10and that was a magic part
27:12of the success of Next.
27:14A new Steve Jobs
27:16arose from the ashes
27:17of the boardroom
27:18battle at Apple.
27:19He wanted more
27:20and this time
27:21he was ruthless.
27:26He invested
27:28$5 million capital
27:29in a corporation
27:32called Pixar
27:35and he took
27:3670% of the company
27:37and we took,
27:39the employees
27:39took 30%.
27:40Steve kept investing
27:42because we would
27:44run out of money
27:45and he would not want,
27:47he did not want
27:48to be embarrassed
27:49by a failure
27:49after having been
27:50booted out of Apple
27:51so he would
27:52put more money in
27:54and take more equity
27:55away from the employees.
27:56So over the course
27:57of about four or five years
27:58he owned it all.
28:00The new master
28:01was taking control
28:02from Alvy Ray Smith.
28:04I would look at my employees
28:06looking at Steve
28:07and I realized
28:08they're in love,
28:09you know,
28:09they're just
28:10looking at it,
28:11looking up at him
28:12with big doe eyes
28:14just soaking in
28:15everything he's saying
28:17as if it's truth
28:17and it wasn't.
28:20So you can see
28:20he was very disruptive.
28:22Our management style
28:23was to be two hours
28:24away from him,
28:26try not to have him
28:27come into the building.
28:30Standing up to jobs
28:31could be a painful experience
28:32as Alvy found out
28:34in one memorable
28:35boardroom meeting.
28:36He turned on me,
28:38total street bully,
28:39in my face,
28:40screaming,
28:41and I went crazy.
28:42I'd never been there,
28:43I don't ever want
28:44to be there again.
28:45That's kind of why,
28:45that's the reason
28:46I got away from him.
28:47We were screaming
28:48at each other
28:48in full bull rage
28:49with our faces
28:50about that far apart
28:52and during that,
28:54so he was insulting
28:54my southwestern accent,
28:57it was just street bully stuff.
28:59I still don't know
29:00what happened.
29:01something broke.
29:03And during this face-off,
29:07literally a face-off,
29:09I marched past him
29:10and wrote on the whiteboard.
29:11Now, it was an unspoken rule,
29:14which I hate,
29:15unspoken rules,
29:16that only he could sit
29:18in front of the whiteboard
29:18and only he could use it.
29:21Nobody had ever tested it,
29:22but at this point,
29:23I tested it.
29:25I marched past him
29:26and wrote on the whiteboard.
29:27He said,
29:27you can't do that.
29:29I said, what,
29:29right on the whiteboard?
29:31and he stormed out
29:32of the room.
29:33So that was the,
29:34and then I was in shock
29:35for the next week
29:36or months or so.
29:37I just didn't know
29:38what had happened,
29:38you know.
29:39Everyone in Steve Jobs' life
29:40went through three phases.
29:41They were either being seduced,
29:45ignored,
29:45or scourged.
29:46and it all depended upon
29:48whether he needed you or not.
29:50If he needed you,
29:51he was your best friend
29:52and he would seduce you.
29:53And then you would work
29:54like a dog
29:55and if you weren't
29:56working hard enough,
29:56he would scourge you
29:57and ultimately,
29:58he would throw you away.
29:59On the personal level,
30:00it was not fun.
30:01It was not the way
30:03I want to be treated
30:03by another human being.
30:04Steve ultimately
30:05betrayed everyone.
30:06He's very civil
30:07when I met him
30:08in functions and things,
30:11but he was very hands-on,
30:14not a great delegator,
30:15I would say
30:16not a great praiser of people,
30:19but it worked.
30:20I mean,
30:20it was just unbelievable
30:22how well it worked.
30:24And some said
30:25the new Steve Jobs
30:26was never averse
30:28to claiming all the credit.
30:29Disney took Toy Story
30:31and another one of their movies
30:33to New York
30:33for the critics to see
30:35and the critics just,
30:36they didn't even look
30:37at the other movie,
30:38they just went nuts
30:39when they saw Toy Story
30:40and they came back
30:41and basically told Steve
30:42that it was going
30:43to be a huge success
30:44and that's when he,
30:45that's the point
30:45when his ability
30:47to see something spectacular
30:49is about to happen,
30:50he just moved in
30:50and exploited that
30:51right to the hill
30:52and I must say
30:53did a great job,
30:53became a billionaire from it.
30:58So Steve's genius
30:59is to move
31:00when he has a good idea.
31:01I don't think
31:02they are necessarily
31:03his ideas,
31:03but boy,
31:04does he know how to move
31:05and market them like crazy.
31:06He's the world's
31:07genius marketeer,
31:09including of his own self-image.
31:11But the best
31:12was yet to come for jobs.
31:15Apple was in trouble
31:16and they wanted him back.
31:19They were begging him
31:20to come back
31:21because they knew
31:22he could fix it
31:23and he did come back
31:25and he fixed it
31:27and the rest is history.
31:31He came back to Apple
31:32and the company
31:33was almost dead,
31:35literally.
31:36It was like 90 days
31:37from going bankrupt.
31:38He said to the people
31:40at this very demoralized,
31:43almost out of business company,
31:45we're not looking backward.
31:47I don't really care
31:48that we once had
31:49the first successful
31:51personal computer.
31:52I really don't care
31:53that we were famous
31:56and successful.
31:58We're not anymore
31:59and this is where
31:59we're starting from
32:00and this is where
32:01we're moving.
32:02very, very professional.
32:03It was an outside investment
32:04that ultimately
32:05helped to save Apple
32:06but when Jobs
32:08introduced the investor
32:09on stage,
32:10it didn't go down well
32:11with the loyal Apple audience.
32:19Bill Gates was actually
32:20on stage
32:21rescuing Apple.
32:23Rescuing Apple.
32:25He did two things.
32:26He gave them
32:27$150 million
32:29for which he got
32:30non-voting stock
32:32that expired
32:33after a certain
32:33number of years
32:34and he promised
32:38to keep producing
32:39Microsoft Office,
32:40the Macintosh version,
32:42for I think
32:42five years.
32:43And so he was
32:44on stage
32:45rescuing Apple
32:46and yet the acolytes
32:49who were filling
32:50the room
32:53had learned
32:54to hate him.
32:54They treated him
32:55as, you know,
32:56the devil,
32:57the Antichrist
32:58and they booed him.
33:03But Jobs
33:04with his eye
33:05ever on the bottom line
33:06had a different view.
33:07There were too many
33:08people at Apple
33:09and in the Apple
33:10ecosystem
33:10playing the game
33:11of for Apple to win,
33:12Microsoft has to lose.
33:14And it was clear
33:16that you didn't
33:17have to play that game
33:17because Apple
33:18wasn't going to
33:19beat Microsoft.
33:20Apple didn't have
33:20to beat Microsoft.
33:21Apple had to remember
33:22who Apple was.
33:24It was just crazy
33:25what was happening
33:26at that time
33:26and Apple was very weak
33:27and so I called Bill up
33:30and we tried
33:31to patch things up.
33:32I think he learned
33:33to be a better
33:33businessman.
33:34I think he learned
33:36a little more humility.
33:37Steve really changed
33:39in a number of ways
33:39and he changed
33:40primarily because
33:42of failure.
33:44Failure affected him
33:45and he learned
33:46from it.
33:47When he returned
33:48to Apple,
33:49Jobs created
33:50a brand new product,
33:51the iMac.
33:53A computer
33:54universally recognized
33:56as a work of art,
33:57unlike the PC.
33:58I've been trying
33:59to drag people
34:00off Microsoft stuff
34:03and PC stuff
34:05because I remember
34:06still,
34:06I don't know
34:06if it still happens,
34:07you switch on a PC
34:08and a load of numbers
34:09come up.
34:09I said,
34:10what the fuck
34:11are these numbers?
34:12What is that?
34:13How much money
34:13Bill Gates has made?
34:15On stage,
34:16Jobs and Gates
34:17joked about
34:18the relationship
34:19between Mac Man Steve
34:20and PC Man Bill.
34:22PC guy's great.
34:24He's got a big heart.
34:29His mother loves him.
34:30His mother loves him.
34:31I'm telling you.
34:34PC guy's
34:35what makes it all work,
34:37actually.
34:38All right.
34:40It's worth thinking about.
34:42Of the two of them,
34:43the one that took
34:43the bigger risks
34:46and changed the game
34:47more often,
34:48it was Steve.
34:49It was Steve Jobs.
34:51I'd give a lot
34:51to have Steve's taste.
34:55He has natural,
34:58not a joke at all.
34:59I think in terms
35:00of intuitive taste,
35:01both for people
35:02and products,
35:03the way he does things,
35:04it's just different.
35:06And, you know,
35:07I think it's magical.
35:09Despite their
35:10long-standing rivalry,
35:12they displayed
35:13a healthy respect
35:14and even affection
35:15for one another.
35:17You know,
35:18I think of most things
35:19in life as either
35:20a Bob Dylan
35:21or a Beatles song,
35:21but there's that
35:22one line
35:23and that one Beatles song,
35:25you and I have memories
35:26longer than the road
35:27that stretches out ahead.
35:29And that's clearly
35:30true here.
35:32Wow.
35:32Well, you know what?
35:33I think we should end it there.
35:35It was one of the
35:36highlights
35:37of my journalistic career
35:38to be there.
35:39Thank you very much.
35:45In fact, we were
35:46quite taken aback
35:47by the standing ovation
35:49and seeing some
35:50of the people
35:50from where we were
35:51sitting on stage
35:52actually shedding tears.
35:54It sounds strange,
35:55but it was actually
35:55an emotional thing.
36:05So I can move this
36:07with just a touch
36:07anywhere I want.
36:10Steve Jobs,
36:12now at the peak
36:13of his creative genius,
36:14was leading Apple
36:15to the peak
36:16of its creative success.
36:19The key to the success
36:21of the company
36:22was in moving
36:23beyond the computer,
36:24was in seeing
36:25how the microprocessor
36:28was getting so cheap
36:29that it could be applied
36:30to other consumer
36:31electronic devices.
36:36Innovative new products
36:37poured in a seemingly
36:38endless stream
36:39from Apple's
36:40development laboratories,
36:42pouring a stream of cash
36:43into Apple's coffers.
36:45250 million or a billion
36:47or however many
36:48iPods are out there,
36:50you know,
36:50are what built
36:51the Apple of today,
36:52not the Mac.
36:55Approaching the age of 50,
36:56barely a quarter of a century
36:58after making his first million,
37:00Jobs was worth
37:012.3 billion dollars.
37:07Now, he picked up
37:08the pace of Apple's evolution.
37:11Computers,
37:12they were yesterday's news.
37:14He was conquering
37:15the world of music.
37:17breaking products.
37:19Jobs was hurting
37:21his competitors.
37:22iTunes pretty well
37:24killed off the music store
37:28and Virgin Megastore's slowly
37:30been disappearing
37:31around the world.
37:37In my stand-up show,
37:38there was one thing
37:39I did take the pits out of,
37:41which was the agreements.
37:43And it was taking the pits out of it.
37:45It was endless, you know,
37:46signing the agreement
37:46with iTunes.
37:47It says,
37:47have you read the terms
37:48of the agreement?
37:49And we all go,
37:50yes, I've read the terms
37:51of the agreement
37:51and no one has
37:54ever in the world.
37:58No one.
37:59And one day,
38:01iTunes could come knocking
38:02on the door and say,
38:03you signed this thing.
38:04About 50 times,
38:05it said we could take
38:06your firstborn.
38:07So,
38:08anything could be in there.
38:09We have no idea.
38:10Have you ever read it?
38:11No.
38:12Have you ever read
38:13the terms of the agreement?
38:13Have you ever read it?
38:14No?
38:14Have you read it?
38:15No.
38:16No one.
38:18Zero.
38:18There should be five boxes
38:19that are saying
38:19with different levels.
38:21Have you read it?
38:21No.
38:22Have you read half of it?
38:22No.
38:23Have you read the paragraph?
38:23No.
38:24Have you read a word of it?
38:25No.
38:25Have you not read it
38:26but you don't care?
38:26Yeah.
38:28And if they come
38:28for your firstborn,
38:30yeah,
38:30I'll deal with it
38:31on the front door.
38:33Despite this,
38:35half a million songs
38:36are downloaded
38:36on iTunes every day,
38:38often changing the lives
38:39of the artist's concern.
38:44Hip-hop group
38:45The Black Eyed Peas
38:46were asked to star
38:47in an iTunes commercial.
38:48They later became
38:49the most downloaded
38:50band on iTunes.
38:52But at the time,
38:53they didn't understand
38:54this new cultural phenomenon.
38:57They said,
38:58hey,
38:58they want to use
38:59a Black Eyed Peas song
39:00for an iTunes commercial.
39:03And I said,
39:05well,
39:05what's iTunes?
39:06And they said,
39:08they're not paying much,
39:09but they're going
39:11to give you guys' iPods.
39:13What's an iPod?
39:15This
39:16is the new
39:18iPod 9.
39:19But Jobs' influence
39:21on the music industry
39:22went far beyond
39:23simple star making.
39:25Way before iTunes,
39:26Steve Jobs
39:27has been a part of music
39:29because every major studio
39:31has a
39:33Mac computer in it.
39:35I mean,
39:35the Mac computer
39:37is an artist's computer.
39:38musicians are still
39:40important,
39:41but people like Steve Jobs
39:42are uber, uber important.
39:44They bought CDs
39:44and they want to buy downloads.
39:46People don't want
39:47to rent their music.
39:49Life in Apple's
39:50orchard
39:50had never been
39:51more fruitful.
39:56Then,
39:56Steve Jobs
39:58learned he had cancer.
40:07The years that followed
40:09were a rollercoaster
40:10of hope
40:10and despair.
40:14I'm vertical.
40:16I'm back at Apple,
40:18loving every day of it.
40:21Most poignantly,
40:22he was asked
40:24what the next few years
40:25might hold.
40:26The future
40:27is long.
40:32The last few years
40:33have reminded me
40:34that life is fragile.
40:39Um,
40:42you know...
40:47Finally,
40:48he withdrew
40:49from public life.
40:50Only his closest friends
40:52saw how he was coping
40:53with the threat
40:54of an early death.
41:02Steve Jobs
41:02loved to take walks.
41:04He did a lot
41:04of his thinking
41:05and his talking
41:05with his close friends,
41:07like Larry Ellison
41:08and a number
41:10of other people
41:11that he was friendly
41:11with in Silicon Valley,
41:13daydreaming ideas
41:14with people.
41:17One day,
41:17he conveyed to me
41:19that he would like me
41:20to come over
41:20to his house.
41:21and this was
41:22just after his
41:23liver transplant,
41:25which as we all know
41:26is a very serious
41:27kind of thing
41:27that takes a lot
41:28of recovery.
41:29And he wanted me
41:30to come over
41:30and just talk
41:31about industry gossip
41:34in a way
41:34or events
41:35that had gone on
41:36since he'd been
41:37kind of out of action.
41:39He was very frail.
41:41We talked about
41:42his health
41:42and he talked about
41:44how he felt
41:45he was recovering.
41:46And in the middle
41:47of this,
41:47he said,
41:48let's go for a walk.
41:51And I said,
41:52really?
41:53Really?
41:54You're sure
41:54you want to go
41:54for a walk?
41:56We're about
41:57halfway to the
41:58neighborhood park
41:59and he stops.
42:00You know,
42:00he wasn't like
42:01gasping for air
42:02or anything,
42:03but he was not
42:05a well-looking man.
42:06And I said,
42:07Steve,
42:08why don't we go
42:08back to the house?
42:10And he smiled
42:11or chuckled
42:12and he said,
42:13no,
42:14we're not going
42:14back to the house.
42:15I just need a minute
42:16and then we're going
42:17to go on to the park
42:18because that's my goal.
42:20I set a goal every day
42:21and my goal now
42:22is to get to this park.
42:23I said,
42:24you're sure?
42:25And he said,
42:26yeah.
42:26So we walked
42:27to the park
42:28and, you know,
42:29he was fine.
42:30And we got to the park
42:32and we sat on a bench
42:34and we talked about,
42:35in the park,
42:36if I remember correctly,
42:38we actually talked
42:38more about life
42:40and health.
42:41and, you know,
42:42I had had a heart attack
42:43some years before
42:44and he was lecturing me
42:45about that
42:46and I was sort of
42:48lecturing him as well
42:49about work-life balance
42:51and all these things
42:52and then we got up
42:52and walked back
42:53and talked some more.
42:58and the last thing
43:00he said to me
43:01was,
43:02you know,
43:03Walt,
43:03you and I have been
43:04through lots of adventures
43:05over the last 15 years
43:08and we're going to have
43:09some more adventures
43:10to come.
43:12We never did.
43:20On the 5th of October 2011,
43:23Steve Jobs died.
43:28The next day,
43:29his closest friend
43:29and colleague,
43:30Steve Wozniak,
43:31paid his own tribute.
43:34I'm going to miss
43:35the chance
43:35to go to him
43:37and just sit down
43:38and share,
43:39you know,
43:39just person to person.
43:43how much fun we had
43:46in how much fun we had
43:48in those days
43:49doing things together.
43:50You know,
43:51but you lose it
43:52and you can't ever go back
43:53and just have those
43:56conversations
43:57that make us both smile.
44:11As the world mourned,
44:12the most fitting tribute
44:14came from one of
44:15Steve Jobs' young fans.
44:1819-year-old Hong Kong-based
44:20design student
44:21Jonathan Mac Long
44:22created an image
44:23on his Mac
44:24that went viral
44:25around the world.
44:29There was no real research
44:30behind it.
44:31I just messed around
44:32on my computer
44:33and it just happened.
44:35It made sense
44:35to incorporate
44:36his silhouette,
44:37his profile,
44:38into the logo.
44:39It's gotten around
44:40200,000 responses
44:42on my blog.
44:44Some people have said
44:45to me that
44:45the logo actually
44:46made them cry
44:47and I thought
44:48it was a really
44:48strong reaction to have
44:49but it made sense
44:50because, you know,
44:51Steve Jobs had
44:52such a big impact
44:53on our world.
44:57He wasn't just
44:58a person
44:59who made all
44:59these great gadgets.
45:00He actually changed
45:01the way that we communicate.
45:06I think the world
45:07will miss Steve Jobs.
45:09He took stuff
45:09to a new place
45:11and I do identify
45:12with that.
45:12It's exciting
45:13when you do that
45:14so I do find
45:14the excitement of that
45:15and he also made
45:16things that were beautiful,
45:18great to touch,
45:18great to hold
45:19and good to look at
45:20in different colours.
45:27And so we fall
45:28in love with Steve
45:30because he gave us
45:31these toys
45:32that were not only fun
45:33but really useful.
45:36Wow.
45:43He's changed
45:44the way we look
45:44at computers,
45:47phones,
45:48how we share,
45:49interact.
45:50He's going to inspire
45:51a whole new generation.
46:02here's a guy
46:03who revolutionized
46:05the computer industry,
46:06the music industry,
46:09the motion picture industry,
46:12the telephone industry.
46:14There's four
46:15and maybe more.
46:18That's impact.
46:20The minute that you understand
46:22that you can poke life
46:23and actually something will,
46:25you know,
46:25if you push in,
46:26something will pop out
46:27the other side,
46:28that you can change it,
46:29you can mould it.
46:32That's maybe
46:32the most important thing.
46:46next Wednesday
46:47from 10,
46:48fresh meat is back
46:49on Channel 4.
46:49Rare to medium
46:50will do
46:51and you can stuff
46:52your jacket potato.
46:53I want chips.
46:54Well, next tonight,
46:55an unlucky dog,
46:56a barking mad random.
47:10Sous-titrage FR ?
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